The Work Between: The Business of Photography

The Work Between bridges the gap from art to income. It's the business space where most photographers get stuck, second-guess themselves, or feel like they’re winging it.We’re Allison and Jenny, photographers, educators, and the creators of MOTIV.Everything we’ve built is openly shared here, because we believe anyone can succeed with the right information.Full transparency. No invoice attached.If you're ready for clarity, support, and a business that works as hard as you do, you’re in the right place.

The Work Between: The Business of Photography is a business podcast hosted by Allison Craig, Jenny Cruger, with 23 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Allison Craig, Jenny Cruger hosts The Work Between: The Business of Photography, a business show with 23 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #22

  IPS Isn’t a Pricing Model (And Other Things You’ve Been Told Wrong)

  Oct 21, 202522 minS0

  <p>Let’s clear this up once and for all: IPS is not a pricing structure.</p><p><br>In this episode, we’re breaking down what In-Person Sales actually is—and what it’s not. Because photographers keep mixing up “IPS vs all-inclusive” like they’re opposites. Spoiler: they’re not even in the same category.</p><p><br>Here’s what we’re covering:<br> </p>The difference between how you sell vs what you sellWhy you can offer albums and digital files when doing IPSThe myths about “no one wants IPS” or “clients only want digital”What matters most: experience, not...

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  Episode #21

  Stop Copying and Start Building Something Real

  Oct 14, 202522 minS0

  <p>The fastest way to stall your growth? Spend all your time copying everyone else.</p><p><br>In this episode, we’re getting spicy. Because while imitation might feel like a shortcut, it’s actually keeping you from building something sustainable.<br>We’re talking about the not-so-subtle habits that photographers fall into when they feel stuck, like:<br> </p>Using someone else’s images for marketing (yes, even “for inspo”)Copying website copy, taglines, or even brand tonePosing as a fake client to get someone’s pricingRebranding over and over again instead of building actual systems<p>This isn’t about bei...

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  Episode #20

  Your Website Isn’t Enough—Why You Need a Google Business Profile

  Oct 7, 202516 minS0

  <p>If you’re putting energy into SEO and your website but ignoring your Google Business Profile… it’s time to fix that.<br><br>In this episode, we’re talking about one of the most underused and misunderstood tools photographers have access to: your Google Business Profile (GBP).<br>We’ll break down:<br> </p>Why showing up in the Map Pack matters more than you thinkHow your GBP helps you rank even if your website isn’t perfectThe most common mistakes photographers make when setting it upWhat to post, how often, and how to get reviews that actually work<p>And ye...

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  Episode #19

  You’re Not Too Expensive—You’re Just Out of Their Budget

  Sep 30, 202534 minS0

  <p>“We love your work, but…”</p><p><br>Ugh. You already know what’s coming next.</p><p><br>A soft no that turns into self-doubt, panic pricing, or worse—discounts that eat your profit alive. But here’s what we want you to remember:</p><p><br>You’re not too expensive.<br>You’re just not for everyone’s budget. And that’s okay.</p><p><br>This episode will help you stop internalizing pricing objections and start owning your worth—without apology.<br><br> </p><p>We’re walking through:<br> </p>What “out of budget” really means (hint: it’s not p...

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  Episode #18

  Why You're Delivering Too Many Images (And How to Fix It)

  Sep 23, 202530 minS0

  <p>You’re over-delivering—and undercutting your profit.</p><p><br>Photographers often add more images “just to be nice,” or because a gallery feels incomplete without them. But what is it actually doing?<br><br> </p><p>Confusing your client, bloating your workflow, and burning you out.<br><br> </p><p>In this episode of The Work Between, we’re walking through the hidden cost of over-delivery and how to easily fix it.<br>You’ll learn:<br> </p>Why delivering too many images is confusing your clients (not impressing them)How over-delivery sabotages your pricing structure and long-term profitabilityTh...

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