The Women in CannaBusiness Podcast

The Women in Cannabusiness podcast is a platform dedicated to highlighting the stories of women who are breaking barriers and making significant contributions in the cannabis industry. Hosted by Olivia, a seasoned marketing professional and advocate for women in cannabis, the podcast delves into the journeys of female entrepreneurs, industry leaders, and innovators who are shaping the future of cannabis.Each episode offers listeners a deep dive into the personal and professional experiences of our guests, covering topics such as entrepreneurship, overcoming industry stigma, and the unique challenges faced by women in a male-dominated space. Our mission is to inspire and empower women by showcasing that the cannabis industry is a viable and welcoming space, where skills from other industries are transferable, and the path to success is attainable.

The Women in CannaBusiness Podcast is a business podcast hosted by Women in CannaBusiness, with 54 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Women in CannaBusiness hosts The Women in CannaBusiness Podcast, a business show with 54 episodes published.

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  Episode #12

  #56 - S6:E12 - Sabrina Noah | The Lobbyist Lady: Building a Career in Cannabis Policy

  Aug 18, 202613 minS6

  Recorded live from the pre-show Hall of Flowers Ventura mixer hosted by Beard Bros, this episode of Women in CannaBusiness features Sabrina Noah of Poppy Public Affairs, better known as The Lobbyist Lady. Sabrina has spent nearly two decades working at the intersection of politics, healthcare, government affairs, and cnnbis. She shares how her career began in politics and healthcare, and how a deeply personal experience with medical cnnbis ultimately changed the way she viewed the plant and led her to become an advocate. We talk about Sabrina's transition into cnnbis government affairs, helping secure the first commercial cnnbis license in California for Moxie, and eventually moving into senior government affairs leadership at Cresco Labs. Along the way, she learned that some of the simplest things can set you apart: do your homework, read the regulations, understand your audience, follow up, and always show up prepared. Sabrina also gets candid about frequently being the only woman, and sometimes the only female executive, in the room. We talk about learning to hold your own in male-dominated spaces, balancing authenticity with professionalism, reading the room, and having the courage to say what everyone else may already be thinking. Her advice to women walking into those rooms? Be your own ally. And for anyone looking to enter or build a lasting career in this industry, Sabrina leaves us with one lesson that has guided her own journey: know your why. Connect with Sabrina Noah / The Lobbyist Lady Instagram: @lobbyistlady LinkedIn: https://www.linkedin.com/in/sabrinanoah/ YouTube: https://www.youtube.com/@LobbyistLady Website: https://www.lobbyistlady.com/home

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  Episode #11

  #55 – S6:E11 - Christina Wong | Fruit + Flower: Fostering Cannabis Community Through Food & Connection

  Aug 11, 202615 minS6

  Recorded on-site at Hall of Flowers Ventura 2026, this episode of Women in CannaBusiness features Christina Wong, founder of Fruit + Flower Co., food and gardening expert, storyteller, and longtime advocate for more thoughtful, intentional cnnbis culture. Christina shares how she moved from more than a decade in food, hospitality, PR, and branding into the cnnbis industry, and how her early experience working with craft farms and plant medicine completely shifted the way she thought about the plant. We talk about the origins of Fruit + Flower, from infused baking and food blogging to community events designed around connection, creativity, and making cnnbis spaces feel safer and more welcoming—especially for women. Christina also opens up about growing up with stigma around the plant, helping her family understand her career, and why education and safe access can completely change the way people experience cnnbis. The conversation moves into the importance of creating your own spaces instead of waiting for permission, whether that looks like a dinner party, cookbook club, crafting night, or something completely new. Christina also shares the work behind her Weed Underground meetups, where old plant material is repurposed into topical products and redistributed to community members and compassion recipients. It’s a conversation about food, culture, accessibility, compassionate care, and the role community can play in changing the way we think about cnnbis. About Christina Wong Christina Wong is a Los Angeles-based food, cnnbis, and gardening expert and the founder of Fruit + Flower Co. She is a CLIO Award-winning storyteller and seasoned PR and communications professional with more than a decade of experience across the food, restaurant, hospitality, and cnnbis industries. She is also the co-host of Mogu Magu, an AAPI food, culture, and cnnbis collective; a Budist edibles critic and judge; a longtime competition judge; and a Healer-certified medical cnnbis consultant at Cornerstone Wellness. Find Christina and follow Fruit + Flower: @fruitandflower fruitandflower.co Fruit + Flower Unfurled Substack

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  Episode #10

  #54 - S6:E10 - Kate Miller: From Entertainment Executive to Creating Miss Grass, the “Goop of Cannabis”

  Aug 4, 20269 minS6

  Recorded on-site at Hall of Flowers, Olivia Castaldy sits down with Kate Miller, co-founder and CEO of Miss Grass, for a short conversation about her journey from working as a budtender to building one of the most recognizable women-led brands in cannabis. Kate shares how her early experiences with the plant, followed by a decade-long career in entertainment, ultimately led her to leave the industry and launch Miss Grass. Today, Miss Grass products are available in dispensaries across the country, while the brand continues to make cannabis education and culture more approachable for modern consumers. Kate discusses why women remain underserved and underrepresented in cannabis, the importance of building brands rooted in authenticity and community, and how collaboration and empathy can create stronger leadership within the industry. She also shares advice for women interested in entering cannabis or starting a company of their own, including the importance of having a clear mission and the courage to build differently in a traditionally male-dominated space. In this mini interview, we discuss Kate’s journey from budtender to founder, why she left entertainment to build Miss Grass, the need for more women-led cannabis companies, and the future of women’s leadership and representation in the industry. Plus, Kate shares her favorite ways to consume cannabis. Learn more about Miss Grass and find products near you: https://missgrass.com/ Connect with Kate Miller on LinkedIn: https://www.linkedin.com/in/kate-miller-1352a418

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  Episode #9

  #53 - S6:E9 - Jackie Bryant: From Cannabitch to Writing Cannabis Culture Into the Mainstream

  Jul 28, 202622 minS6

  Journalist, editor, educator, and Cannabitch creator Jackie Bryant joins Women in CannaBusiness to share how she went from selling w**d in college to becoming a leading voice in c*nnabis journalism. Jackie traces her path from personal involvement with the plant to reporting on the business, policy, history, and culture surrounding it. She shares some of the most memorable stories she has investigated, including the social and marketing history behind “Danksgiving,” unusual research involving lobsters and THC, and the cultural moments that reveal much bigger stories about the industry. We also explore how Jackie finds and pitches story ideas, the responsibility journalists carry when shaping public perception and policy, and why curiosity, ethics, and clear boundaries are essential for meaningful reporting. Now a content director and editor for Leaf Magazines, a journalism lecturer at San Diego State University, and the writer behind the award-winning Cannabitch newsletter, Jackie offers honest advice for aspiring journalists and anyone hoping to enter the evolving c*nnabis industry. Her reminder: understand your values, stay curious, and know that even when the industry feels uncertain, the world is not collapsing. You’re going to be okay. Key Topics Jackie’s journey from selling w**d in college to becoming a c*nnabis journalist The social and historical origins of c*nnabis terminology Memorable investigative stories about c*nnabis, culture, and unusual research How journalists find stories and successfully pitch their ideas Journalism’s role in shaping policy, culture, and public perception The importance of curiosity, ethics, values, and professional boundaries Advice for aspiring journalists and people entering the industry The challenges and opportunities within today’s evolving c*nnabis market Episode Chapters 00:00 – Introduction to Jackie Bryant 00:19 – Jackie’s early involvement with cnnabis 01:06 – Transitioning from personal use to professional journalism 02:06 – Jackie’s most memorable stories and investigative work 04:32 – The social history of “Danksgiving” and cnnabis culture 07:42 – The lobster THC experiment and animal cnnabis research 10:07 – How Jackie finds stories and pitches new ideas 12:28 – Curiosity, ethics, and responsibility in journalism 13:23 – Teaching the next generation of journalists 14:16 – Cnnabis as a cultural and political issue 16:21 – Advice for aspiring c*nnabis journalists 18:41 – The realities and challenges of the industry 19:43 – Jackie’s message to young industry professionals 21:27 – Where to connect with Jackie Connect With Jackie Cannabitch on Substack: https://cannabitch.substack.com/ Instagram: https://www.linkedin.com/in/jacquelineannebryant/ Website: https://www.jackiebryantwriting.com/ Jackie’s official website lists her current work, Cannabitch, and the @jacqbry social handle.

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  Episode #8

  #52 - S6:E8 - Krista Zaragoza: From Brand Ambassador to Leading Territory Sales at Rosin Tech Labs

  Jul 21, 202617 minS6

  From Budtender to Cannabis Industry Leader: Krista Zaragoza’s Journey into Hash and Rosin In Season 6, Episode 8 of the Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Krista Zaragoza, Account Executive for Rosin Tech Labs’ Northern California territory, live from Hall of Flowers Ventura. Krista’s cannabis career began as a brand ambassador which helped her develop a deeper understanding of the plant, consumer preferences, and the sensory experience behind choosing quality products as well as retail. s. She shares how that foundation led her into brand representation, cannabis sales, and eventually a leadership role within the growing solventless extraction industry. Krista explains why smell, texture, touch, and education all play an important role in helping consumers understand cannabis products. She also discusses the growing interest in concentrates, how rosin technology and extraction methods have evolved, and where she believes the hash and solventless markets are heading next. The conversation also explores the challenges women continue to face in cannabis, the value of building confidence and industry knowledge, and Krista’s advice for professionals and entrepreneurs looking to establish themselves in the space. How Krista began her cannabis career as a budtender Developing a palate and understanding cannabis through sensory experiences Transitioning from retail into brand representation and industry sales The importance of cannabis education for consumers and professionals The evolution of rosin technology and solventless extraction Innovation and growth within the hash and concentrates market Challenges and opportunities for women working in cannabis Advice for newcomers entering the cannabis or concentrates industriesKrista’s vision for the future of hash, rosin, and cannabis extraction Timestamps: 00:00 – Introduction from Hall of Flowers Ventura 00:12 – Krista’s background and how she developed her cannabis palate 00:42 – Transitioning from budtender to brand ambassador and industry professional 01:10 – The role of smell, texture, and touch when selecting cannabis products 02:05 – How education shapes consumer decisions and industry standards 03:15 – The evolution of rosin technology and extraction innovation 04:30 – Challenges for women in cannabis and advice for building confidence 05:55 – Current trends within the concentrates industry 07:10 – Advice for professionals entering cannabis and solventless extraction 08:25 – Krista’s vision for the future of hash and rosin Learn more about Rosin Tech Labs: https://rosintechlabs.com/ RTL Instagram: ⁠https://www.instagram.com/rosintechlabs/?hl=en⁠ Connect with Krista Zaragoza on Socials: LinkedIn - https://www.linkedin.com/in/krista-zaragoza/ Instagram - @bugeyednfried Follow the Women in CannaBusiness Podcast for more conversations with the women building, leading, and transforming the cannabis industry,

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