Hosted by Polly Hammond · 🇺🇸 US · EN · 13 episodes
Established thought leaders with verified media credentials.
The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
Polly Hammond hosts The Wine Marketers Radar, a business show with 13 episodes published.
No, I haven’t lost the plot—these are three of the most compelling, doable marketing moves wine brands should be learning from right now. In this week’s Wine Marketer’s Radar, I break down: Why Downy’s steamy Spotify cam
At first glance, they have nothing in common. But together, they reveal what every wine brand needs to know about understanding consumers, treating marketing as a growth engine, and why not all attention is good attentio
New episode of The Wine Marketer’s Radar just dropped and this one’s built for anyone trying to grow a wine brand in a time of economic anxiety, evolving expectations, and higher-than-ever competition for attention. In t
This week, we’re tackling three big questions: What happens to wine marketing when economic uncertainty hits? New insights from Gartner suggest that shoppers are already behaving like we’re in a recession. We break down
After a two-week break for SXSW London (and a secret London-based project!), Polly Hammond returns with a packed episode that looks at what’s happening outside the wine world — and what it means for wine brands trying to
In this episode of The Wine Marketer’s Radar, we explore four key insights reshaping the future of wine marketing: Intergenerational Leadership: Why younger voices at the table aren't just “nice to have”—they’re essentia
This week on The Wine Marketer’s Radar, we’re diving into the brand strategies that are quietly winning with modern consumers — and what wineries can learn from them. In this episode: Why Pinterest is becoming Gen Z’s go
Wine brands aren’t just competing with each other anymore. They’re competing with shifting consumer expectations—shaped by tech, fatigue, and smarter marketing from other industries. This week’s episode of The Wine Marke
This week on The Wine Marketer’s Radar, we unpack why wine brands can’t afford to rely on shortcuts, old loyalty models, or rented audiences anymore. We're talking: Accessibility shortcuts are under fire — and wineries a
Is premiumisation still a smart strategy — or just another name for inflation? In this week’s Wine Marketer’s Radar, we explore the fine line between value and overpricing, plus two major antitrust cases that could chang
They all tell us something about how consumers are discovering, choosing, and experiencing in 2025. This week’s Wine Marketer’s Radar covers: → AB InBev’s wild new AI-powered retargeting campaign — and what wine can lear
In this episode, Polly Hammond looks at recent news about: Why consumers expect relevance without asking (and what that means for your site, email, and product strategy) The “culture” trap — and how brands like Diageo ar
In this episode, Polly Hammond dives into four major shifts shaping marketing today: why most brands are still chasing the wrong data, how influencer partnerships are becoming core to brand strategy, what Coca-Cola’s new
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The Wine Marketers Radar is hosted by Polly Hammond. The show is categorised under business (marketing) and has published 13 episodes.
The Wine Marketers Radar has published 13 episodes.
The Wine Marketers Radar regularly covers business, marketing, news. It sits in the business category, with a marketing focus.
The Wine Marketers Radar is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Wine Marketers Radar hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Wine Marketers Radar average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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