Nov 27, 202544 minS3
Ash Ormond wears many hats as a physio-turned-founder, community builder, content creator and writer and she’s the energy behind Hype Girl Social Club , a fast-growing community helping women find real connection IRL...
About this Podcast:
We are Natasha & Penny; leaders and work wives who specialise in all things digital, ecommerce and marketing with a passion for supporting women in business, without the BS. We specialise in down to earth, practical advice that working women in businesses of any can implement in their daily lives. Hosted on Acast. See acast.com/privacy for more information.
Pitch Analysis
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Contact path
Verified email
Booking probability
23%
Guest openness
Selective
80/100
Required Score
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What is The WIBS about?
We are Natasha & Penny; leaders and work wives who specialise in all things digital, ecommerce and marketing with a passion for supporting women in business, without the BS. We specialise in down to earth, practical advice that working women in businesses of any can implement in their daily lives.
What has The WIBS covered recently?
Recent episodes include "89. It’s Not Too Late to Change Your Life: From Full-Time Physio to Founder of Hype Girl with Ash Ormond" (27 November 2025, 44 minutes), "88. From Office Job to Gracie’s Wine Room: How Kelsie Gaffey Built a Viral Wine Bar on TikTok" (28 October 2025, 43 minutes), and "87.The Business-Degree Dropout Who Built an 8-Figure Fashion Brand | Tammy Green of Prene Bags" (14 October 2025, 42 minutes).
How often does The WIBS publish?
The WIBS publishes roughly every two weeks, with episodes averaging 40 minutes across 90 episodes.
How hard is it to get booked on The WIBS?
Booking probability for The WIBS is 23%, and the host is rated Selective on guests. The WIBS requires a Pod Score of 80 or higher. The WIBS's contact route on record: verified email.
Who should pitch The WIBS?
The strongest fits for The WIBS are Marketing, Advertising & PR and Business & Management Consulting. The WIBS has a business audience.
About the host
The WIBS is a business podcast with 90 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #88
88. From Office Job to Gracie’s Wine Room: How Kelsie Gaffey Built a Viral Wine Bar on TikTok
Oct 28, 202543 minS3How do you turn a raw idea into a real place people love? Kelsie Gaffey founder of Gracie’s Wine Room, did it in just two months . What began as a simple vision for the perfect Saturday afternoon wine spot became one of...
Episode #87
87.The Business-Degree Dropout Who Built an 8-Figure Fashion Brand | Tammy Green of Prene Bags
Oct 14, 202542 minS3How do you build a brand that outlives the trend? Tammy Green - founder of Prene Bags - has spent the past decade doing exactly that. What started as a simple idea has become one of Australia’s most recognisable...
- Sep 30, 202543 minS3
Ever feel like you’re just trying to keep your head above water while juggling work, life, side projects, and social expectations? In this fun (and slightly unhinged) episode of The WIBS, we’re pulling back the curtain...
Episode #85
85.From Corporate Burnout to Cult-Status Convertible Heels. How Sherel Schnyder Built Lobo Footwear
Sep 16, 202546 minS3What would it take for you to back yourself fully? For Sherel Schnyder, it meant selling her apartment, quitting her job, and building a fashion startup with no plan B . Now the founder of Lobo , a cult shoe brand known...
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- Sep 2, 202514 minS3
In this episode of The WIBS Podcast , Penny and Natasha unpack the idea of overcompensating — how women, especially in the workplace, often take on more than they should just to be seen as “nice,” “competent,” or...
- Aug 19, 202545 minS3
Caitlyn Mefflin is the force behind Potentia Pilates (the studio TikTok can’t get enough of) and now she’s entering the beauty space with Andie, a tanning gummy brand that’s already gaining traction before it’s even...
- Aug 5, 202526 min
The girl boss is dead. The LinkedIn CEO aesthetic? Tired. We're in a new era of power and women aren't just playing the game anymore. They're rewriting the whole damn rulebook. In this episode, we're unpacking the rise...
Episode #81
81. From 3,000 DMs to $1M How Em-Rose Hills Built a Business That Helps Brand Sell on Social
Jul 22, 202535 minS3In this episode of The WIBS Podcast , Penny and Natasha sit down with powerhouse social media strategist and founder Em-Rose Hills . From launching a dog-walking business on Instagram during uni to leading social for...
- Jul 8, 202535 minS3
The WIBs are officially back! After a journey that's included burnouts, breakdowns, and identity shifts, we’re kicking off Season 3 with the kind of raw, real, relevant conversations ambitious women actually need right...
- Dec 10, 202440 minS2
Sweet Success : How Vic Kyzintas Built Her Bakehouse Through Social Media In this episode, we’re joined by Vic Kyzintas , the founder of the wildly popular Vic’s Bakehouse — a homegrown baking business that’s taken...
- Nov 26, 202446 minS2
In this episode, we sit down with Mia Basic, Co-Founder and Director of EQ, to explore the journey that led her from a demanding career as a litigation lawyer to creating a transformative space for wellbeing. After...
- Nov 12, 202424 minS2
Wednesday WIP: The Female Office ‘Housework’ In this episode, we unpack the invisible workload women often take on at work — the note-taking, birthday cards, coffee runs, and emotional labour that rarely makes the job...
Episode #76
76. (FULL EPISODE): Mastering TikTok Content Creation with Grace Grimshaw of Grace Creative Co
Nov 5, 20241h 1mS2Welcome to this Wednesday WIP episode of The WIBS Podcast! WIBS stands for Women in Business, and that's exactly what we’re here to celebrate. This podcast is designed for ambitious women in business who want to succeed...
- Oct 30, 20241h 1mS2
Welcome to this Wednesday WIP episode of The WIBS Podcast! WIBS stands for Women in Business, and that's exactly what we’re here to celebrate. This podcast is designed for ambitious women in business who want to succeed...
Episode #74
74.Wednesday WIP: Strategic Corporate Incompetence | What It Is and Why You Should Embrace It?
Oct 15, 202434 minS2Welcome to the Wednesday WIP episode of The WIBS podcast. WIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some...
- Oct 1, 202433 minS2
In this episode, we dive into the growing movement around the right to disconnect — and why setting clear work boundaries is more important than ever. We chat about: What the right to disconnect really means Why it...
- Sep 17, 202441 minS2
Welcome to the Wednesday WIP episode of The WIBS podcast. WIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some...
Episode #71
71. Wednesday WIP: Coaching Secrets
Sep 3, 202439 minS2Welcome to Season 2 of The WIBS Podcast. WIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some fun along the...
- Aug 20, 202443 minS2
Welcome to the Wednesday WIP episode of The WIBS podcast (Best of Edition). Back by popular demand we revisit one of our most downloaded episodes WIBS stands for Women In Business and that is exactly what this podcast...
Recent guests
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