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Established thought leaders with verified media credentials.
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
Unknown Host hosts The Whitespark Local Update.
In this episode, Darren Shaw and Claire Carlile share the most exciting local SEO news and insights from the past two weeks: Links back in GBP products populated via product editor (Claire Carlile) Whitespark Analyzed GB
This week, Darren Shaw and Claire Carlile break down the biggest local SEO stories, including: These SEO Strategies Drive 90% of Your AI Visibility (Cyrus Shepard) Low-Effort Leap in Local SEO: Target a 2nd Language on Y
This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including: Claiming a Service Area Business (SAB) has changed (Vinay Toshniwal) Request ownership of a Business Profile Why
Whitespark Local Ranking Grids This week, Darren Shaw is joined by special guest Amy Toman to break down the local SEO stories you need to know, including: Hack to Move the Map Pin for an SAB (Mika Lepisto) Warning About
This week, Claire Carlile and special guest Julian Hooks cover the latest local SEO news, including: The State of Local SEO in 2026 (Joy Hawkins, Sterling Sky) Why Your Google Reviews Disappear (Ex-Googlers Explain) (Ste
This week, Claire Carlile is joined by special guest Dayna Lucio to discuss the latest local SEO news and updates, including: 📝 See how content from social and video platforms performs on Google Search 📝 AI summaries o
This week, Claire Carlile is joined by special guest Krystal Taing to break down the local SEO stories you need to know, including: 📝 June 2026 AI Search News (Caroline Green, Carolyn Wilborn) 📝 New Gemini Features for
🔥 Whitespark Local Ranking Grids 🔥 This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including: 📝 Connect your Google Business Profile to Gemini 📝 The Review Gap: Finding
This week on The Whitespark Local Update, Darren Shaw and Claire Carlile break down the latest local SEO news, including: 📝 Study: How Review Profiles Impact Brand AI Visibility (Trustpilot and Seer Interactive) 📝 This
Local SEO keeps changing with the speed of light, but Claire Carlile and Darren Shaw are here to help you keep up. This week, they cover: 📝 AI Search, Speak Your Customer's Language or Be Left Out of the Conversation (M
Local search was busy last week. Claire Carlile and Darren Shaw break down what happened, why it matters, and what you should do about it. This week, they cover: 📝 Why B2B Is MORE Emotional Than B2C (Amanda Natividad an
We are back with another episode of the Whitespark Local Update, where our host Darren Shaw and special guest Celeste Gonzalez discuss: 📝 Google Already Knows Everything About You — And Their New AI Features Make It Wor
Big local search news dropped last week, and Claire Carlile and Darren Shaw are here to break down what changed and why it matters. This week, they cover: 📝 Google Launches AI-Powered Search Box (Near Media Newsletter)
Local search keeps changing, and Claire Carlile and Darren Shaw are here to make sense of it. This week, they cover: 📝 How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results with Garrett Sussm
Claire Carlile and Darren Shaw are back with a new episode of the Whitespark Local Update. Here’s what they cover in this one: 📝 17 Content Types to Survive Google’s Zero-Click Future (Cyrus Shepard) 📝 5 Data-Backed Fe
On this episode of the Whitespark Local Update, Claire Carlile and Darren Shaw bring you a fresh roundup of last week’s most important local SEO updates. They cover: 📝 Google Ask Maps is moving from listings to recommen
We are back with another episode of the Whitespark Local Update, where our host Darren Shaw and special guest Claudia Tomina discuss: 📝 Google Business Profile Updates Identity Change Policy Language 📝 Why Are My Googl
Claire Carlile and Darren Shaw are back with another episode of the Whitespark Local Update. In this one, they talk about: 📝 Google Just Elevated Text Messaging to a Primary Conversion Action (Aaron Weiche) 🔥 Leadferno
Claire Carlile and Darren Shaw are back with a new episode of the Whitespark Local Update. Here’s what they cover in this one: 📝 The Truth About Multi-Location Franchise SEO (And Why AI Isn’t What You Think) (NearMedia
Claire Carlile and Darren Shaw are back with another episode of the Whitespark Local Update. Here’s what they’re talking about today: 📝 Ask Maps in Google Maps – When Local Search Meets Gemini AI (Glenn Gabe) 📝 How we’
Chris Long
co-founder of Nectiv and SEO strategist behind brands like Adobe and Amazon · Lightning Aftermath
2 appearances on this show
Amanda Natividad
Head of Marketing for Growth Machine · SparkToro
1 appearance on this show
Rand Fishkin
Serial entrepreneur and SEO expert · SparkToro
2 appearances on this show
Talia Wolf
Conversion Optimization Expert · GetUplift
1 appearance on this show
Darren Shaw
Whitespark
2 appearances on this show
Dana DiTomaso
Analytics Playbook
1 appearance on this show
Eric Levine
Head of the Litigation Department · Eric Levine Global
2 appearances on this show
Barry Schwartz
Executive Vice President and Chief Investment Officer · Search Engine Roundtable
2 appearances on this show
Aaron Weiche
co-founder and CEO · Leadferno
1 appearance on this show
Amanda Jordan
Director of Student Experience · Chattanooga State Community College
1 appearance on this show
Steve Wiideman
President · Wiideman Consulting Group
1 appearance on this show
Andy Crestodina
Co-Founder and Chief Marketing Officer · Orbit Media Studios, Inc.
2 appearances on this show
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The Whitespark Local Update is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 0 episodes.
The Whitespark Local Update regularly covers Business, Marketing. It sits in the Business category, with a marketing focus.
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