What has The Whitespark Local Update covered recently?

Recent episodes include "Edward Sturm's Ranking Trick, Hacking AI Overviews, Parasite SEO | E49 The Whitespark Local Update", "NEW Google Maps Feature, 1.8M GBP Study & Marketing Personas Guide | E46 The Whitespark Local Update", and "AI Watermarking, Google LSA Changes & AI Search Ranking Problems | E45 The Whitespark Local Update". The latest went out on 30 Sep 2026 and ran about 47 minutes. Reading two or three of these before pitching is the fastest way to see what the show actually books.

How often does The Whitespark Local Update publish?

The Whitespark Local Update publishes weekly, a median of 7 days between episodes. Episodes average about 23 minutes. A show on this cadence plans ahead, so pitch earlier rather than closer to the date you want.

How hard is it to get booked on The Whitespark Local Update?

For The Whitespark Local Update, Booking Probability sits at 32/100, Listen Score at 24/100, and the guest bar is around 80/100. The show has not signalled guest openness recently, which raises the bar on relevance. A verified contact is on file.

Who should pitch The Whitespark Local Update?

The Whitespark Local Update covers local seo, local search, google reviews, ai, so guests who can speak to those specifically fit best. The show carries an audience score of 3/100. Lead with a specific result you can describe in numbers rather than a job title, and tie it to something the show has already covered.

Business

The Whitespark Local Update

Hosted by Unknown Host · Business · EN · 0 episodes

Audience: 3

Apple Podcasts Website

About this Podcast:

The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file

80/100

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What is The Whitespark Local Update?

The Whitespark Local Update is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80.

About the host

Unknown Host hosts The Whitespark Local Update, a business show with 0 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

Episode #49
Edward Sturm's Ranking Trick, Hacking AI Overviews, Parasite SEO | E49 The Whitespark Local Update
Sep 30, 202647 min
Darren Shaw is joined by special guest Edward Sturm to break down the biggest local SEO, Google, and AI search news and updates from the past week, including: Hacking AI Overviews with LinkedIn Hashtags (Steve Toth) NotebookLM Parasite SEO (Gagan Ghotra) 5 reasons why I'm skeptical of the entire AI tracking industry (Rand Fishkin) I Tracked 70K+ ChatGPT and AI Overview Responses to Measure Their Volatility (Glen Allsopp) King of AEO: The Exact Tactics Ranking Pages and Changing AI Overviews in Hours (Edward Sturm) How to check if AI has your content in its index (Myriam Jessier) Rank Faster With the Topical Authority You Already Have (Edward Sturm) Compact Keywords ️ Whitespark Local Ranking Grids
Show Notes
Episode #46
NEW Google Maps Feature, 1.8M GBP Study & Marketing Personas Guide | E46 The Whitespark Local Update
Sep 1, 202620 min
Darren Shaw and Claire Carlile are back with the latest local SEO news, updates, and takeaways from the past week, including: “Tell Maps” is live! (Claudia Tomina) Google Business Profile Alert for Local SEOs & Agency Owners (Amy Toman) What 1.8 million Google Business Profiles tell us about local SEO success (Darren Shaw) The Best Persona Tool On the Web Is Now Live (Rand Fishkin) EP 270 - The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search (Near Media, Mike Blumenthal) THE COMPREHENSIVE GUIDE TO MARKETING PERSONAS (iPullRank)
Show Notes
Episode #45
AI Watermarking, Google LSA Changes & AI Search Ranking Problems | E45 The Whitespark Local Update
Aug 26, 202626 min
In this episode, Darren Shaw and Claire Carlile share the latest local SEO news, updates, and insights from the past two weeks: Breaking news: View Counts on Google Posts (Muhammad Hussain) Hack to Get Activities on Your Google Business Profile (Claudia Tomina) Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel (Near Media) How AI text watermarking works (James Padolsey) Why AI Search Won’t Rank This Website (Live Audit) (SterlingSky) Google Local Service Ads Now Pull Content Straight From Your Website (Ishan Gupta) Direct Traffic in GA4: What It Really Measures (and 10 Ways to Increase It) (Andy Crestodina)
Show Notes
Episode #44
Report Owner Responses on GBP, ChatGPT Gets Yelp Review/Photo Data | E44 The Whitespark Local Update
Aug 18, 202621 min
In this episode, Darren Shaw and Claire Carlile share the most exciting local SEO news and insights from the past two weeks: Links back in GBP products populated via product editor (Claire Carlile) Whitespark Analyzed GBP Review Questions for 765 Businesses (Miriam Ellis) Yelp Licenses Its Review, Photo, and Request-a-Quote Data to ChatGPT ((Krystal Taing) You Need to Nail Your “Brand Facts” (Cyrus Shepard) New GBP Feature: Report Owner Response (Vinay Toshniwal, Jacek N. Kozio) 1 5 Tips for Winning in LLMs (Suganthan Mohanadasan) Follow us on LinkedIn ❤️ Darren Shaw: https://www.linkedin.com/in/darrenshawwhitespark/ Claire Carlile: https://www.linkedin.com/in/clairecarlile/
Show Notes
Episode #43
TikTok-ify Your Google Ads, Win AI SEO & Teach Google Who You Are | E43 The Whitespark Local Update
Aug 12, 202621 min
This week, Darren Shaw and Claire Carlile break down the biggest local SEO stories, including: These SEO Strategies Drive 90% of Your AI Visibility (Cyrus Shepard) Low-Effort Leap in Local SEO: Target a 2nd Language on Your Site with a Plugin (Phil Rozek) How to Generate High Quality Leads Through Your Website (Exposure Ninja) Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are (Rich Sanger) Why you need to "TikTokify" your Google Ads (Talia Wolf and Jyll Saskin Gales) I made my nail lady open her Google Ads account before I left the chair (Ameet Khabra)
Show Notes

Guest Appearances

Recent guests on The Whitespark Local Update. Study who booked and why before you pitch.

Chris Long

co-founder of Nectiv and SEO strategist behind brands like Adobe and Amazon, Lightning Aftermath

Amanda Natividad

Head of Marketing for Growth Machine, SparkToro

Rand Fishkin

Serial entrepreneur and SEO expert, SparkToro

Talia Wolf

Conversion Optimization Expert, GetUplift

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Best industries to pitch The Whitespark Local Update for

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

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Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.

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What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

Every question we get asked before
someone starts their trial.

If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.

What is the difference between Founder Solo and Founder Pro?

How do agency tiers work?

What is a talent profile?

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

The Whitespark Local Update

About this Podcast:

Pitch Analysis

What is The Whitespark Local Update?

About the host

Recent episodes

Edward Sturm's Ranking Trick, Hacking AI Overviews, Parasite SEO | E49 The Whitespark Local Update

NEW Google Maps Feature, 1.8M GBP Study & Marketing Personas Guide | E46 The Whitespark Local Update

AI Watermarking, Google LSA Changes & AI Search Ranking Problems | E45 The Whitespark Local Update

Report Owner Responses on GBP, ChatGPT Gets Yelp Review/Photo Data | E44 The Whitespark Local Update

TikTok-ify Your Google Ads, Win AI SEO & Teach Google Who You Are | E43 The Whitespark Local Update

Guest Appearances

Chris Long

Amanda Natividad

Rand Fishkin

Talia Wolf

Advertisers on this show

Best industries to pitch The Whitespark Local Update for

Podcasts like The Whitespark Local Update

Every question we get asked beforesomeone starts their trial.

The Whitespark Local Update

About this Podcast:

Pitch Analysis

What is The Whitespark Local Update?

About the host

Recent episodes

Edward Sturm's Ranking Trick, Hacking AI Overviews, Parasite SEO | E49 The Whitespark Local Update

NEW Google Maps Feature, 1.8M GBP Study & Marketing Personas Guide | E46 The Whitespark Local Update

AI Watermarking, Google LSA Changes & AI Search Ranking Problems | E45 The Whitespark Local Update

Report Owner Responses on GBP, ChatGPT Gets Yelp Review/Photo Data | E44 The Whitespark Local Update

TikTok-ify Your Google Ads, Win AI SEO & Teach Google Who You Are | E43 The Whitespark Local Update

Guest Appearances

Chris Long

Amanda Natividad

Rand Fishkin

Talia Wolf

Advertisers on this show

Best industries to pitch The Whitespark Local Update for

Podcasts like The Whitespark Local Update

Every question we get asked beforesomeone starts their trial.

Every question we get asked before
someone starts their trial.

Every question we get asked before
someone starts their trial.