Hosted by Shijia Mao · 🇺🇸 US · EN · 23 episodes
Established thought leaders with verified media credentials.
The Way In dives into the choices, risks, and lessons behind building a business. Each week, founders and small business owners share how they carved their own path - one choice, one risk, one step at a time.
Shijia Mao hosts The Way In, a business show with 23 episodes published.
Ricky sold his first startup at 23. Instead of taking a break, he jumped straight into building SourceReady , an AI platform that helps companies source top products from global suppliers. In this episode of The Way In,
In a beauty industry obsessed with greenwashing and Amazon scale, Kate Assaraf, founder and CEO of Dip, chose a different path. In this episode of The Way In, Kate shares how she built a 7-figure haircare brand rooted in
In this episode of The Way In, I speak with JJ Ram, CTO and co-founder of Claim Health , about his journey from a start-up bouncer to building an AI company for the $100B+ U.S. home health industry. JJ shares how he and
In this episode of The Way In, I speak with Trevor, CTO of Olive Legal, about stepping into leadership at a company he didn’t start. Trevor joined Olive Legal as the first engineering hire, drawn by the chance to learn f
In this episode of The Way In, I speak with Eric and Dev, the founder duo behind Marmalaide, a company using generative AI to create high-quality marketing content. Eric shares his background as an independent filmmaker
In this episode of The Way In, I speak with Sid Sridharan, co-founder and CEO of Spendflo, about the evolution of the company from SaaS spend management to an AI-native platform. Sid shares lessons from founding and scal
In this episode, Sol shares her personal journey with prenups and how Neptune is changing the narrative around these conversations. We discuss the lessons she learned from her first startup, the challenges couples face w
Brian, founder of Verteel, didn’t start out in tech - he started in the cockpit. In this episode, Brian shares his journey from being a professional pilot to building a drone company focusing on transforming medical logi
In this episode, Maggi shares the journey behind Sumly, from its early prototype to its official launch after a year of development. During pilot testing, users saw an average savings of $2,350 , a clear signal that the
Kartik’s journey checks all the classic tech-founder boxes -MIT dropout, YC alum - but the real story begins when he walks away from his first product. After realizing their hedge-fund modeling tool wasn’t sticking, he m
Dana’s path to founding Selformer Pilates is far from traditional. After nearly 20 years as a music photographer - constantly traveling and carrying heavy gear - she turned to Pilates to repair her body, eventually disco
Dana’s path to founding Selformer Pilates is far from traditional. After nearly 20 years as a music photographer—constantly traveling and carrying heavy gear—she turned to Pilates to repair her body, eventually discoveri
Launching a startup is often about timing - and Gu’s journey with Adzviser is a perfect example. As he was building the first version of the product, ChatGPT launched, creating a sudden surge of interest in AI tools. The
Alvina, founder of SHUMINGYU, didn’t come from a traditional fashion background. A humanities student who later worked at Christie’s, she draws inspiration from a wide range of artistic genres and notices the subtle nuan
In this episode, Kiki, co-founder of Sourmilk, breaks down how she built a sold-out yogurt brand in record time. In just 10 months, Sourmilk landed on shelves at two NYC grocery stores, sitting right next to industry gia
Chef Cipollone knows what it takes to earn a Michelin star -and more importantly, to keep one. In this episode, he shares how years in top kitchens shaped his approach to leadership, creativity, and building a team that
Chef Cipollone knows what it takes to earn a Michelin star — and more importantly, to keep one. In this episode, he shares how years in top kitchens shaped his approach to leadership, creativity, and building a team that
Logan started out as a Paulie Gee’s fan - now he’s behind the counter running his own location in Gowanus. In this episode, he shares how a love for great pizza turned into a full-time pursuit, what he learned opening a
This episode is full of energy, grit, and heart — just like Kiah herself. After years in the Bay Area restaurant scene and co-founding Far Out Catering, Chef Kiah Fuller took a leap to start Plated by Chef Kiah — a priva
In this episode of The Way In, I sit down with Daniel, the new owner of three PingPod franchise locations in Williamsburg, Downtown Brooklyn, and the Lower East Side. Daniel shares what inspired him to move from investor
Kate Assaraf
CEO and co-founder · Dip Sustainable Hair Care
1 appearance on this show
Trevor
PT · Total Bummer
1 appearance on this show
Eric
Pastor · Liberty Church
1 appearance on this show
Dev
explant surgeon · UMass Boston’s Student Arts & Events Council
1 appearance on this show
Sol
Neptune
1 appearance on this show
Brian
physician · HighPopProfessor
1 appearance on this show
Dana
22-year executive · The Mixed Tag Podcast
2 appearances on this show
Kiki
pre-med student · Baylor University
1 appearance on this show
Daniel
lawyer · TLV Tech
1 appearance on this show
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The Way In is hosted by Shijia Mao. The show is categorised under business (entrepreneurship) and has published 23 episodes.
The Way In has published 23 episodes.
The Way In regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
The Way In is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Way In hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Way In average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Way In's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 10 days ago.
