Apr 20, 202634 minS9
Followers, clicks, open rates, and impressions can make a marketing dashboard look busy, but they rarely answer the question your CEO and CFO actually ask: how much revenue did marketing influence? Eric Dickmann sits...
business
The Virtual CMO
Hosted by Eric Dickmann · business · EN-US
About this Podcast:
The Virtual CMO is a podcast for experienced professionals building sustainable solo, fractional, advisory, or expert-led consulting businesses. Hosted by Eric Dickmann, founder of The Five Echelon Group and a fractional CMO, the show explores how independent experts turn their experience into authority, trust, client opportunities, and multiple income streams. Each episode features candid conversations with fractional executives, consultants, advisors, coaches, authors, founders, and community builders who share the real lessons of building a business around their expertise. The show goes beyond polished success stories to examine positioning, offer design, pricing, referrals, business development, thought leadership, AI, marketing execution, and the emotional realities of working independently. Whether you are a fractional executive, consultant, advisor, coach, or an experienced professional rethinking the traditional corporate path, The Virtual C
Pitch Analysis
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
80/100
Required Score
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What is The Virtual CMO about?
The Virtual CMO is a podcast for experienced professionals building sustainable solo, fractional, advisory, or expert-led consulting businesses. Hosted by Eric Dickmann, founder of The Five Echelon Group and a fractional CMO, the show explores how independent experts turn their experience into authority, trust, client opportunities, and multiple income streams.
Who hosts The Virtual CMO?
The Virtual CMO is hosted by Eric Dickmann. The show has published 123 episodes to date.
What has The Virtual CMO covered recently?
Recent episodes include "Marketing Earns Its Seat At The Table When It Speaks Revenue with Dana Marxer" (20 April 2026, 34 minutes), "The Key to Marketing Technical Products and Services" (24 October 2024, 14 minutes), and "Fractional CMO Insight: The Importance of Having a Marketing Strategy with Natalie Swan" (3 February 2023, 31 minutes).
How often does The Virtual CMO publish?
The Virtual CMO publishes roughly weekly, with episodes averaging 33 minutes across 123 episodes.
How hard is it to get booked on The Virtual CMO?
Booking probability for The Virtual CMO is 34%, and the host is rated Selective on guests. The Virtual CMO requires a Pod Score of 80 or higher. The Virtual CMO's contact route on record: verified email.
Who should pitch The Virtual CMO?
The strongest fits for The Virtual CMO are Business & Management Consulting. The Virtual CMO has a business audience.
About the host
Eric Dickmann hosts The Virtual CMO, a business podcast with 123 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 24, 202414 minS9
For many marketers, it can be a challenge knowing how to market technical products and services when the assumption is often that for content to resonate, it must speak in very technical terms. Today, we'll discuss the...
- Feb 3, 202331 minS8
In episode 124, host Eric Dickmann welcomes guest, Natalie Swan, a Fractional CMO at Swan & Associates. Natalie shares her unique perspective on the importance of marketing strategy. She shares insights on the necessity...
Episode #8
Fractional Executives: A New Engagement Model with Nancy Fox
Oct 10, 202230 minS8In episode 123, host Eric Dickmann talks with Nancy Fox - Co-Founder and Fractional CMO of Fractional Connections, an association of fractional executives and SMB owners. Over the years, she has trained and coached...
Episode #7
How to Attract New Clients as a Fractional CMO with Dean Waye
Jul 25, 202235 minS8In episode 122, host Eric Dickmann talks with Dean Waye - CEO of WayeCreative, a copywriting firm helping businesses and fractional CMOs attract, impress, and lock in new clients. Dean Wayne also co-hosts "This Audience...
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Episode #6
Growing New Businesses as a Fractional Co-Founder with Nick Rimsa
Jul 18, 202231 minS8In episode 121, host Eric Dickmann talks with Nick Rimsa - Owner of Tortoise Labs where he offers services as fractional Co-Founder to help ambitious entrepreneurs develop their ideas into profitable apps, products, and...
Episode #5
Fractional CMO Insight on Building a Community with Stacey Danheiser
Jul 11, 202236 minS8In episode 120, host Eric Dickmann talks with Stacey Danheiser- Founder and CMO of Shake Marketing Group, a B2B focused marketing strategy group. Stacey has years of experience helping B2B companies to grow their...
Episode #4
Lessons in Leadership and Marketing at amazon.com with John Rossman
Jul 5, 202233 minS8In episode 119, host Eric Dickmann talks with John Rossman - Founder and Managing Partner of Rossman Partners, a digital transformation marketing agency. Previously, John served as an executive at Amazon.com where he...
Episode #3
Hire an iCMO to Help Grow Your Business with Brett Schklar
Jun 27, 202239 minS8In episode 118, host Eric Dickmann talks with Brett Schklar - Managing Partner of Grow Powerful, a company focused on matching fractional CMOs with venture capital-backed B2B tech companies. Brett is a proven growth...
Episode #2
Understanding Buying Group Marketing with Nirosha Methananda
Jun 20, 202230 minS8In episode 117, host Eric Dickmann talks with Nirosha Methananda - VP of Marketing of Influ2, a person-based advertising solution for B2B marketers. We discuss BGM, buying group marketing, and the importance of...
Episode #1
Fractional CMO Insight on Marketing for Startups with Amanda Rabideau
Jun 13, 202229 minS8In episode 116, host Eric Dickmann talks with Amanda Rabideau- Founder and CEO of Arch Collective, a Fractional CMO agency for tech startups. Amanda has over 15 years of experience growing businesses using effective...
- Jan 17, 202232 minS7
In episode 112, host Eric Dickmann interviews Lindsay Tjepkema. Lindsay is a business leader, speaker, podcaster, and CEO & Co-Founder of Casted- the first and only amplified marketing platform. With more than 15 years...
- Jan 10, 202231 minS7
In episode 111, host Eric Dickmann interviews Justin Varuzzo. Justin has over 20 years of experience focusing on the intersection of marketing and customer service. This led him to start the Marketing and Service...
- Jan 3, 202235 minS7
In episode 110, host Eric Dickmann interviews Dmitrii Kustov. Dmitrii currently serves as the Internet Marketing Director of Regex SEO, a digital marketing and web design company based in Houston, and has been helping...
- Dec 13, 202138 minS7
In episode 109, host Eric Dickmann interviews Erik Newton. Erik currently serves as the Vice President of Milestone Inc., a digital marketing software and services company and has recently published a management and...
- Dec 6, 202137 minS7
In episode 108, host Eric Dickmann interviews Chris Mercer. Over the years, Chris has been helping companies measure their marketing metrics, so they know what’s working and what’s not. Today, Chris serves as a...
- Nov 29, 202134 minS7
In episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and...
- Nov 22, 202138 minS7
In episode 106, host Eric Dickmann interviews Steve Wiideman. Steve is an SEM & SEO expert, writer, educator, and business consultant. For over 22 years, he has been helping startups, SMBs, and Fortune 5000 companies...
- Nov 15, 202133 minS7
In episode 105, host Eric Dickmann interviews Chris West. Chris leads the world's leading strategic brand consultancy focusing on brand language. Verbal Identity has created distinctive and engaging brand voices for...
- Nov 8, 202134 minS7
In episode 104, host Eric Dickmann interviews Lee Wochner. Lee is highly regarded as a strategic leader and facilitator able to help people grow and change. With more than 25 years of organizational consulting both...
Recent guests
Recent guests on The Virtual CMO. Study who booked and why before you pitch.
N
Nancy Fox
business development and strategic coach and trainer, Kosala Kadampa Buddhist Center
S
Stacey Danheiser
Founder and Chief Growth Strategist, SHAKE Marketing Group
J
John Rossman
former Amazon executive, co-author of Big Bet Leadership, Rossman Kirk, PLLC
L
Lindsay Tjepkema
founder, growth advisor, and brand strategist, Human Brands Win
Best industries to pitch The Virtual CMO for
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