The VERSUS Podcast

The VERSUS Podcast brings you into our world as our team have the conversations others avoid — challenging the game and telling you where football and culture go next.Every episode, we’ll be breaking down some of the biggest talking points from the cultural, social and business sides of the sport, giving you unrivalled insight into the off-pitch issues taking football to a new era.

The VERSUS Podcast is a sports podcast hosted by VERSUS, with 78 episodes on record and a Required Pod Score of 80.

VERSUS hosts The VERSUS Podcast, a sports show with 78 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  The VERSUS Podcast

  Can On Really Take Over Football?

  Sep 30, 202642 min

  On has built one of the most successful sportswear brands of the last decade by disrupting running. Now, it has its sights set on something much bigger: football. In the latest episode, we explore On’s signing of Kylian Mbappé from Nike, what one of the world’s biggest footballers could do for the Swiss brand, and how the move could shake up the wider sportswear landscape. The VERSUS Podcast takes you inside our world as we tackle the conversations others avoid, challenge the status quo, and explore where football and culture go next. Got something you want us to discuss? Get in touch at mailbag@versus.uk.com.

  ListenShow Notes
• 

  The VERSUS Podcast

  Are Footballers The New Influencers?

  Sep 15, 202649 min

  Football has always been one of the biggest ways for brands to connect with audiences. But in 2026, the players themselves may be the most powerful tool within that ecosystem. This latest episode explores how footballers have become brands in their own right, how their pursuit of creative endeavours is making them as popular off the pitch as their performances on it and which highlighting the leaders of this new wave. The VERSUS Podcast brings you into our world as we tackle the conversations others avoid, challenging the game and exploring where football and culture go next. Got something you want us to discuss? mailbag@versus.uk.com

  ListenShow Notes
• 

  The VERSUS Podcast

  Does Football Still Need Broadcasters?

  Sep 8, 202645 min

  Football’s popularity across the world continues to grow. However, viewership numbers for broadcast games in some regions seem to be on the decline. This isn’t football losing its audience. It’s an evolution in how fans access the game and who controls that relationship. This latest episode explores how podcasts have become big players in the space, why Netflix and Disney+ are forking out millions on alternative entertainment offerings, what modern-day broadcasting looks like in football and what the future could hold for how we all consume the beautiful game. The VERSUS Podcast brings you into our world as we tackle the conversations others avoid, challenging the game and exploring where football and culture go next. Got something you want us to discuss? mailbag@versus.uk.com

  ListenShow Notes
• 

  The VERSUS Podcast

  Why Burberry Belongs in Football

  Jun 29, 202627 min

  Football's relationship with fashion remains one of the most influential intersections in modern culture. As more luxury brands look to football for inspiration, Burberry continue to show why their connection to the game feels authentic, drawing on a history deeply rooted in British culture and everyday life. Their latest campaign captures the unmistakable atmosphere of a football match while reflecting the people and communities that define it today, bringing together stars from football, film and beyond. In this episode, the VERSUS team explore Burberry's long-standing relationship with football, why the brand has earned the credibility to tell these stories, and where its football-focused creative direction could go next. The VERSUS Podcast brings you into our world as we tackle the conversations others avoid, challenging the game and exploring where football and culture go next. Got something you want us to discuss? mailbag@versus.uk.com

  ListenShow Notes
• 

  The VERSUS Podcast

  How EE and Steve Clarke Are Encouraging Stronger Support Systems in Football

  May 25, 202629 min

  This summer marks a huge moment for Scotland, the chance to showcase their greatness on the world’s biggest stage for the first time since 1998. Leading the team is head coach Steve Clarke who has spent the last seven years preparing his squad for the relentless nature of tournament football. But before the team jet off across the globe, Clarke sat down with VERSUS and EE for an open conversation on what it truly takes to lead a team and the pressures that both managers and players face. In this episode, the VERSUS team and Clarke break down the importance of safe spaces and positive role models for young boys. By starting more conversations and encouraging young men to speak out, social media can become a safe space for boys to express themselves fully. The VERSUS Podcast brings you into our world as we tackle the conversations others avoid, challenging the game and exploring where football and culture go next. Got something you want us to discuss? mailbag@versus.uk.com

  ListenShow Notes

Recent guests on The VERSUS Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.