
Episode #22
Episode 22 | How to Kill Scarcity in Your Business
In this episode, Jonathan breaks down how scarcity shows up in business and why it can keep you focused on protecting what you have instead of creating more value. He explains how setting a clear income floor, finding the right clients, and focusing on win-win outcomes can help you build a business that feels more abundant and sustainable. Key takeaways: Scarcity often starts with the fear of not having enough. Focusing too much on yourself can make it harder to serve others well. Create win-wins where both you and the client are better off. Set a clear income floor and use it to filter for better opportunities. Focus on the people who get the most value from what you do.


