
This week on The Upswing, WTMJ's Jeff Sherman welcomes Taylor Hibl, COO of Sussex-based Exterior Pros, to discuss the challenges and opportunities of running a family-owned home remodeling business. Hibl shares her...

Hosted by Jeff Sherman, The Upswing is everything business. Jeff is a prominent figure in the business world, and is formerly the CEO and founder of OnMilwaukee, creator of the podcast series “The Hopcast,” and currently is the CMO of Okanjo. Jeff brings his expertise to The Upswing to discuss the ever-changing world of business and commerce in Milwaukee and across the state of Wisconsin.
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Contact path
Verified email
Booking probability
38%
Guest openness
Selective
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Signup to Generate a PitchHosted by Jeff Sherman, The Upswing is everything business. Jeff is a prominent figure in the business world, and is formerly the CEO and founder of OnMilwaukee, creator of the podcast series “The Hopcast,” and currently is the CMO of Okanjo.
The Upswing is hosted by 620 WTMJ. The show has published 500 episodes to date.
Recent episodes include "Working the Family Business and Design Trends with Exterior Pros" (24 October 2026, 37 minutes), "How One Establishment Combines Football and Bowling" (17 October 2026, 37 minutes), and "The Future of Data Privacy" (3 October 2026, 37 minutes).
The Upswing publishes roughly weekly, with episodes averaging 37 minutes across 500 episodes.
Booking probability for The Upswing is 38%, and the host is rated Selective on guests. The Upswing requires a Pod Score of 80 or higher. The Upswing's contact route on record: verified email.
The strongest fits for The Upswing are Business & Management Consulting. The Upswing has a news audience.
620 WTMJ hosts The Upswing, a news podcast with 500 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

This week on The Upswing, WTMJ's Jeff Sherman welcomes Taylor Hibl, COO of Sussex-based Exterior Pros, to discuss the challenges and opportunities of running a family-owned home remodeling business. Hibl shares her...

This week on The Upswing, WTMJ’s Jeff Sherman welcomes Bryan MacKenzie, owner of 1st & Bowl in Wauwatosa, to discuss bringing the unique combination of football and bowling from Detroit to greater Milwaukee. MacKenzie...

The Upswing
This week on The Upswing, WTMJ’s Jeff Sherman welcomes back Martin Moore of Koss for another edition of The Future of Almost Everything. Jeff and Martin explore how technology is changing workplace norms, from voice...

This week on The Upswing, WTMJ’s Jeff Sherman celebrates 10 years of Third Space Brewing with co-founder and president Andy Gehl. Gehl looks back at building the Milwaukee brewery and its statewide distribution network...

This week on The Upswing, WTMJ’s Jeff Sherman welcomes Wes Shaver, president and CEO of Revolve Ventures, to preview the inaugural Freshwater Food & Wine Festival, coming to the Summerfest grounds Sept. 19-20. Shaver...

This month on Marquette on the Move, WTMJ’s Jeff Sherman reconnects with Marquette University President Kimo Ah Yun as a new academic year gets underway. Dr. Ah Yun reflects on welcoming the Class of 2030, helping...

This week on The Upswing, WTMJ’s Jeff Sherman welcomes Alverno College President Christy Brown for a conversation about the future of higher education and Alverno’s role in greater Milwaukee. Brown discusses preparing...

This week on The Upswing, WTMJ’s Jeff Sherman welcomes back Milwaukee Business Journal senior reporter Rich Kirchen to break down some of the biggest business stories shaping southeastern Wisconsin. They discuss the...

This week on The Upswing, WTMJ’s Jeff Sherman takes a look back at some of his favorite conversations from 2026 so far. Revisit Cheryl Nenn on Milwaukee’s push to become a swimmable city, Martin Moore on who deserves to...

The Upswing
This week on The Upswing, WTMJ’s Jeff Sherman spotlights two Milwaukee success stories centered on long-term investment and community impact. First, Purslane chef-owner Mary Kastman discusses her restaurant’s...

The Upswing
This week on The Upswing, WTMJ’s Jeff Sherman welcomes Ryan Laughlin, CEO of PLM Paving, and Mike Blaney of America Sports Construction for a conversation about the business behind the surfaces we often take for...

This week, The Future of Almost Everything returns to The Upswing as WTMJ’s Jeff Sherman and Martin Moore explore how technology, media, and culture are shaping the future. They discuss the rise of artificial...

This week on The Upswing, WTMJ’s Jeff Sherman welcomes Milwaukee Riverkeeper Cheryl Nenn to discuss Milwaukee’s new membership in the Global Swimmable Cities Alliance and what it means for the city’s future. Nenn...

This week on The Upswing, WTMJ’s Jeff Sherman explores two stories centered on growth and innovation. First, Tommy Pennington and Kevin Schmoldt, franchise owners of 7 Brew, discuss the drive-thru coffee chain’s...

This month on Marquette on the Move, WTMJ’s Jeff Sherman welcomes Marquette University President Kimo Ah Yun, Rose Howard, and Sarah Pancheri for a conversation about the unique connection between Marquette and...

This week on The Upswing, WTMJ’s Jeff Sherman welcomes back Tedd Lookatch, managing partner at the ERA Group, for a conversation about business, community, and making smart decisions in a changing economy. They discuss...

This week on The Upswing, WTMJ’s Jeff Sherman welcomes Milwaukee Habitat for Humanity CEO Brian Sonderman for a conversation about one of the region’s most pressing challenges: housing. Sonderman explains why housing is...

The Upswing
This week on The Upswing, WTMJ’s Jeff Sherman welcomes Martin Moore of Koss Headphones for another edition of The Future of Almost Everything. The conversation explores the intersection of creativity, leadership, and...

The Upswing
This week on The Upswing, WTMJ’s Jeff Sherman welcomes Martin Moore of Koss Headphones for another edition of The Future of Almost Everything. The conversation explores the intersection of creativity, leadership, and...

This week on The Upswing, WTMJ’s Jeff Sherman welcomes Tina Jones, executive director of Girls on the Run Southeastern Wisconsin, for a conversation about confidence, mentorship, and the connection between physical...
Recent guests on The Upswing. Study who booked and why before you pitch.
Marketing Manager, Koss Headphones
Superintendent of Education for Innovation and Inclusion, Girls on the Run Southeastern Wisconsin
Financial Advisor Explaining Kaizen, Allivantage Insurance Agency LLC
Founder & CEO of Ridley Consulting Group, Ridley Consulting Group
PitchCentric classifies The Upswing under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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