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The Upswing

Hosted by 620 WTMJ · news · EN

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About this Podcast:

Hosted by Jeff Sherman, The Upswing is everything business. Jeff is a prominent figure in the business world, and is formerly the CEO and founder of OnMilwaukee, creator of the podcast series “The Hopcast,” and currently is the CMO of Okanjo. Jeff brings his expertise to The Upswing to discuss the ever-changing world of business and commerce in Milwaukee and across the state of Wisconsin.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

38%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Upswing

What is The Upswing about?

Hosted by Jeff Sherman, The Upswing is everything business. Jeff is a prominent figure in the business world, and is formerly the CEO and founder of OnMilwaukee, creator of the podcast series “The Hopcast,” and currently is the CMO of Okanjo.

Who hosts The Upswing?

The Upswing is hosted by 620 WTMJ. The show has published 500 episodes to date.

What has The Upswing covered recently?

Recent episodes include "Working the Family Business and Design Trends with Exterior Pros" (24 October 2026, 37 minutes), "How One Establishment Combines Football and Bowling" (17 October 2026, 37 minutes), and "The Future of Data Privacy" (3 October 2026, 37 minutes).

How often does The Upswing publish?

The Upswing publishes roughly weekly, with episodes averaging 37 minutes across 500 episodes.

How hard is it to get booked on The Upswing?

Booking probability for The Upswing is 38%, and the host is rated Selective on guests. The Upswing requires a Pod Score of 80 or higher. The Upswing's contact route on record: verified email.

Who should pitch The Upswing?

The strongest fits for The Upswing are Business & Management Consulting. The Upswing has a news audience.

About the host

620 WTMJ hosts The Upswing, a news podcast with 500 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Oct 17, 202637 min

    This week on The Upswing, WTMJ’s Jeff Sherman welcomes Bryan MacKenzie, owner of 1st & Bowl in Wauwatosa, to discuss bringing the unique combination of football and bowling from Detroit to greater Milwaukee. MacKenzie...

  • Oct 3, 202637 min

    This week on The Upswing, WTMJ’s Jeff Sherman welcomes back Martin Moore of Koss for another edition of The Future of Almost Everything. Jeff and Martin explore how technology is changing workplace norms, from voice...

  • Sep 25, 202637 min

    This week on The Upswing, WTMJ’s Jeff Sherman celebrates 10 years of Third Space Brewing with co-founder and president Andy Gehl. Gehl looks back at building the Milwaukee brewery and its statewide distribution network...

  • Sep 19, 202637 min

    This week on The Upswing, WTMJ’s Jeff Sherman welcomes Wes Shaver, president and CEO of Revolve Ventures, to preview the inaugural Freshwater Food & Wine Festival, coming to the Summerfest grounds Sept. 19-20. Shaver...

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  • Aug 8, 202635 min

    This week on The Upswing, WTMJ’s Jeff Sherman spotlights two Milwaukee success stories centered on long-term investment and community impact. First, Purslane chef-owner Mary Kastman discusses her restaurant’s...

  • Aug 1, 202637 min

    This week on The Upswing, WTMJ’s Jeff Sherman welcomes Ryan Laughlin, CEO of PLM Paving, and Mike Blaney of America Sports Construction for a conversation about the business behind the surfaces we often take for...

  • Jun 27, 202637 min

    This week on The Upswing, WTMJ’s Jeff Sherman explores two stories centered on growth and innovation. First, Tommy Pennington and Kevin Schmoldt, franchise owners of 7 Brew, discuss the drive-thru coffee chain’s...

  • Jun 20, 202637 min

    This month on Marquette on the Move, WTMJ’s Jeff Sherman welcomes Marquette University President Kimo Ah Yun, Rose Howard, and Sarah Pancheri for a conversation about the unique connection between Marquette and...

  • Jun 13, 202637 min

    This week on The Upswing, WTMJ’s Jeff Sherman welcomes back Tedd Lookatch, managing partner at the ERA Group, for a conversation about business, community, and making smart decisions in a changing economy. They discuss...

  • Jun 6, 202637 min

    This week on The Upswing, WTMJ’s Jeff Sherman welcomes Milwaukee Habitat for Humanity CEO Brian Sonderman for a conversation about one of the region’s most pressing challenges: housing. Sonderman explains why housing is...

  • May 30, 202637 minS0

    This week on The Upswing, WTMJ’s Jeff Sherman welcomes Martin Moore of Koss Headphones for another edition of The Future of Almost Everything. The conversation explores the intersection of creativity, leadership, and...

  • May 30, 202637 min

    This week on The Upswing, WTMJ’s Jeff Sherman welcomes Martin Moore of Koss Headphones for another edition of The Future of Almost Everything. The conversation explores the intersection of creativity, leadership, and...

  • May 23, 202637 minS0

    This week on The Upswing, WTMJ’s Jeff Sherman welcomes Tina Jones, executive director of Girls on the Run Southeastern Wisconsin, for a conversation about confidence, mentorship, and the connection between physical...

Recent guests

Recent guests on The Upswing. Study who booked and why before you pitch.

Best industries to pitch The Upswing for

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