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Hosted by Unknown Host · 🇺🇸 US · EN · 15 episodes
Established thought leaders with verified media credentials.
Welcome to The Upper Brand, the podcast dedicated to providing you with the knowledge and tools to gain the upper hand in the competitive world of trademarks and branding. Hosted by industry leaders, this podcast delves into the intricacies of trademark law, brand strategy, intellectual property management, and licensing, offering invaluable insights and practical advice to help you protect and elevate your brand. Each episode features in-depth discussions on a wide range of topics, including trademark fundamentals, brand strategy, legal insights, case studies, and expert interviews. Whether you're an entrepreneur, a business owner, or a legal professional, The Upper Brand equips you with the expertise to make informed decisions and achieve trademark and branding excellence. Tune in to stay ahead of the curve and ensure your brand's success in today's dynamic marketplace.
Unknown Host hosts The Upper Brand, a business show with 15 episodes published.
In this episode of The Upper Brand, Mayer Brown IP partners Rich Assmus and Kristine Young examine the trademark dispute between Patagonia Inc., the $1.47 billion outdoor apparel company, and Wyn Wiley's drag persona, "P
In this episode of The Upper Brand, hosts Rich Assmus and Kristine Young are joined by James Ferguson and Ana Leticia Allevato to discuss how IP licenses, distribution deals, and collaboration agreements can be recharact
In this episode of The Upper Brand, hosts Rich Assmus and Kristine Young examine the Illinois Tamale Company v. LC Trademark Incorporated case, exploring whether the "pizza puff" mark is generic and whether Little Caesar
In this episode of The Upper Brand, hosts Rich Assmus and Kristine Young examine the Crocs, Inc. v. ITC case, exploring how Crocs pivoted from expired patent protection to trademark and trade dress claims to protect its
Gray-market goods—also called parallel imports—are genuine products first sold abroad that are imported into the U.S. without the U.S. trademark owner's authorization. They're not counterfeit; they're real products, but
It's a classic clash of collegiate titans—Baylor University versus Boston University—but this time it's over those deceptively simple letters "B-U." This isn't just alphabet soup; it's a multi-count federal lawsuit that
In this crossover episode of The Upper Brand and Tech Talks, hosts Rich Assmus, Kristine Young, and Julian Dibbell explore how brand licensing functions as a capital-efficient growth strategy—accelerating entry into new
In this episode, Rich Assmus and Kristine Young explore the Federal Circuit's landmark decision in In re Brunetti, famously known as the "F word case" round two. Discover why the court vacated the US Trademark Trial and
Brand enforcement goes far beyond cease-and-desist letters; it's about intelligence, timing, and strategy. In this episode, we're joined by Jeremy Hurewitz of Interfor International, author of Sell Like a Spy, who reveal
In this episode of The Upper Brand, hosts Kristine Young and Rich Assmus delve into the Penn State v. Vintage Brands case, exploring the complexities of trademark use in collegiate merchandise. They discuss the legal imp
In this episode of The Upper Brand, Richard Assmus, Kristine Young, and Christa Cole delve into key court decisions that have shaped trademark law. They explore the intricacies of functional and generic trademarks, with
In this episode of The Upper Brand, Richard Assmus, Kristine Young, and Christa Cole delve into landmark Supreme Court cases that have shaped trademark law. They explore the intricacies of functional and generic trademar
In this episode of The Upper Brand, Kristine Young and Rich Assmus discuss the recent Federal Circuit case regarding the doctrine of foreign equivalents in trademark law. They explore the concepts of descriptiveness and
In the debut episode of The Upper Brand podcast, Mayer Brown attorneys Richard Assmus, Kristine Young, and Christa Cole delve into the evolving world of non-traditional trademarks—covering everything from colors and scen
Welcome to The Upper Brand, the podcast dedicated to providing you with the knowledge and tools to gain the upper hand in the competitive world of trademarks and branding. Hosted by industry leaders, this podcast delves
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The Upper Brand is hosted by Unknown Host. The show is categorised under Business (business) and has published 15 episodes.
The Upper Brand has published 15 episodes.
The Upper Brand regularly covers Business, News. It sits in the Business category, with a business focus.
The Upper Brand is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Upper Brand hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Upper Brand average 20 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Upper Brand's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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