Oct 19, 202631 minS4
Devin McGovern, aka Devin the Dad, joins The Upload to talk about one of the best reinvention stories in the creator economy. After nearly a decade producing reality TV, including as an executive producer on Bar Rescue...
business
The Upload
Hosted by Rob Balasabas · business · EN
About this Podcast:
🎙 The Upload is your daily download of creator economy news, hosted by Rob Balasabas—creator business strategist and industry insider. Start your day with bite-sized updates, platform changes, and fresh insights to help you grow a sustainable creator business. Plus, weekend bonus episodes with interviews and deep dives. Subscribe and stay ahead in the business of content.The Upload Newsletter: https://balasabas.substack.comRob on LinkedIn: https://www.linkedin.com/in/robbalasabasRob on Instagram: https://www.instagram.com/rob.balasabasBusiness Inquiries: robert.balasabas@gmail.com
Pitch Analysis
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Contact path
Verified email
Booking probability
45%
Guest openness
Selective
80/100
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What is The Upload about?
🎙 The Upload is your daily download of creator economy news, hosted by Rob Balasabas, creator business strategist and industry insider. Start your day with bite-sized updates, platform changes, and fresh insights to help you grow a sustainable creator business. Plus, weekend bonus episodes with interviews and deep dives. Subscribe and stay ahead in the business of content.
Who hosts The Upload?
The Upload is hosted by Rob Balasabas. The show has published 221 episodes to date.
What has The Upload covered recently?
Recent episodes include "Reality TV Producer Reinvented Himself as a Dad Creator | Devin McGovern (Devin the Dad)" (19 October 2026, 31 minutes), "The Creator AI Crash Is Coming (and Why That's Good) | Jim Louderback" (4 September 2026, 51 minutes), and "What It Really Takes to Scale a Creator Business | Josh Mattingly" (18 August 2026, 46 minutes).
How often does The Upload publish?
The Upload publishes roughly every two weeks, with episodes averaging 23 minutes across 221 episodes.
How hard is it to get booked on The Upload?
Booking probability for The Upload is 45%, and the host is rated Selective on guests. The Upload requires a Pod Score of 80 or higher. The Upload's contact route on record: verified email.
Who should pitch The Upload?
The strongest fits for The Upload are Marketing, Advertising & PR. The Upload has a business audience.
About the host
Rob Balasabas hosts The Upload, a business podcast with 221 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Sep 4, 202651 minS4
Jim Louderback, editor of Inside the Creator Economy and the former GM of VidCon, joins The Upload for a wide-ranging conversation about where this whole industry is actually heading. Few people have watched the creator...
- Aug 18, 202646 minS4
Josh Mattingly, founder of Upright Media and the self-described "Operating Partner to the Creator Economy," joins The Upload to pull back the curtain on the business behind some of the biggest channels on the internet...
- Aug 8, 202658 minS4
Ant McCormack, co-founder of Changer and one of the people building in the creator economy before the term even existed, joins The Upload to talk about what it actually takes to build a creator business that lasts. We...
- Jul 31, 202640 minS4
Lia Haberman, writer of the ICYMI newsletter and one of the most trusted voices tracking the creator economy, joins The Upload to unpack where things are actually heading. We get into why follower count matters less...
View More
Episode #14
The Creator Economy Math Nobody Posts About
Jul 21, 20269 minS4Gross is the number you screenshot. Net is the number that pays your rent. Why smaller creators out-earn bigger ones, and the one question that reveals your real business. No names, all the lessons.
- Jul 10, 202622 min
Rob breaks down what he’s seeing at Cannes Lions and VidCon: creators are no longer asking for permission. They’re building their own platforms, owning their audience, and doing it smart. Plus, a first look at Uscreen’s...
Episode #11
YouTube Sponsorships Are Becoming Swappable.
May 14, 202613 minS4YouTube has started rolling out dynamic ad slots, a feature that lets creators swap sponsor reads in and out of older videos without re-uploading anything. The implication is bigger than most creators realize: every...
- Apr 29, 202612 minS4
Hey, I'm Rob Balasabas — and if you've ever typed "what is Uscreen" into Google or YouTube, you're in the right place. In this video, I'm breaking down exactly what Uscreen is, what it does, and whether it might be the...
- Apr 8, 202610 minS4
OpenAI just made its first ever acquisition of a media company — a daily creator-style tech show called TBPN that launched in 2025, has 58,000 YouTube subscribers, and is on track to generate $30 million in revenue this...
- Apr 8, 20269 minS4
Rob Balasabas just got back from SXSW in Austin where he was repping Uscreen, co-hosting a Creator Mixer with 325 attendees, and watching the creator economy show up in full force alongside legacy brands and traditional...
- Apr 3, 202611 minS4
Day 7/20: YouTube sponsorships jumped 54% year over year — 65,000 sponsored videos, 19 billion views, and none of it showing up in Google’s official revenue numbers. This is a separate creator economy happening on top...
Episode #6
The Cannes Film Festival Just Embraced the Creator Economy. Here's What That Actually Means.
Apr 2, 202612 minS4Day 6/20: The Cannes Film Festival just added a full creator economy summit to its 2026 program. The Clio Awards launched Clio Creators. Hollywood is showing up to creator economy conferences in numbers we haven’t seen...
- Apr 1, 202615 min
Say 5/20: The creator economy heading to $500 billion is genuinely exciting news. This industry is real, it’s growing faster than almost anything else, and the opportunity for individual creators is bigger than it’s...
- Mar 31, 202613 minS4
Day 4/20: Long-term ambassador contracts are up 47% this year and brands are increasingly treating creators as media partners rather than ad placements. Sounds like good news for creators — right? In Episode 4 of his...
- Mar 30, 202613 minS4
Day 3/20: YouTube paid out $100 billion to creators between 2021 and 2025 — more than Netflix spent on content over the same period. YouTube now tops TV viewership every month. And this week YouTube launched a brand new...
Episode #2
The Algorithm Doesn't Owe You Anything
Mar 28, 202610 minS4Day 2/20: A creator’s organic reach has dropped 90% in five years. But a brand new creator today has the same algorithmic potential as MrBeast. So which is it — is the algorithm democratizing the creator economy or...
- Mar 26, 20269 minS4
Day 1/20 👉 Subscribe to The Upload Newsletter: https://balasabas.substack.com Thank you to our partners: Opus Clip: https://www.opus.pro/?via=rob Streamyard: https://streamyard.com/?fpr=golive Uscreen...
Episode #22
The 15% RULE when it come to ADSENSE
Feb 18, 202618 minS3👉 Subscribe to The Upload Newsletter: https://balasabas.substack.com Thank you to our partners: Opus Clip: https://www.opus.pro/?via=rob Streamyard: https://streamyard.com/?fpr=golive Uscreen: https://www.uscreen.tv...
- Feb 9, 202651 minS3
What does it really take to grow on YouTube in 2026? In this full interview, YouTube growth expert Derral Eves shares his playbook for building successful, sustainable YouTube channels in today's creator economy. Derral...
Recent guests
Recent guests on The Upload. Study who booked and why before you pitch.
L
Lia Haberman
creator economy expert, ICYMI
C
Caesar Hernandez
assistant professor in the Division of Gerontology, Geriatrics & Palliative Care, University of Alabama at Birmingham
K
Keenya Kelly
business executive, teacher and inspirational speaker, CEO of a video marketing and consulting agency
D
Dr. Victoria Taylor
director of the Iraq Initiative at the Atlantic Council, Probe Industries Ltd
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