Oct 24, 202658 min
Charis Marr spent years running advertising for some of the biggest banks in Australia and the UK, then lost her brother, her father and later her mother, each without warning. What made the final loss bearable was a...
business
The Unstoppable 5%
Hosted by Laurie Drummond · business · EN
About this Podcast:
This podcast explores why some people do what others won't.I'm Laurie Drummond, and each episode dives into the psychology, decision-making and identity shifts that separate the 5 percent from the rest. I sit down with people who have taken bold action, navigated uncertainty and built momentum when it would have been easier to stay comfortable, as well as experts who study the science behind human behaviour and performance.These conversations go beyond motivation and surface-level success. We unpack how people think under pressure, why most hesitate when it's time to act, and what actually helps individuals move through fear, resistance and self-doubt.If you're building something, facing a crossroads, or trying to understand what drives execution and resilience, this show will give you a deeper lens on what it takes to move forward when others stall.New episodes every two weeks.
Pitch Analysis
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Contact path
Verified email
Booking probability
33%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about The Unstoppable 5%
What is The Unstoppable 5% about?
This podcast explores why some people do what others won't.I'm Laurie Drummond, and each episode dives into the psychology, decision-making and identity shifts that separate the 5 percent from the rest.
Who hosts The Unstoppable 5%?
The Unstoppable 5% is hosted by Laurie Drummond. The show has published 75 episodes to date.
What has The Unstoppable 5% covered recently?
Recent episodes include "E73: Every Day You Don't Track Your Money, It Decides for You | Charis Marr" (24 October 2026, 58 minutes), "E71: One Facebook Comment Forced Her to Start a Business with Nadia Al Shimmari" (1 October 2026, 50 minutes), and "E70:" (25 July 2026, 42 minutes).
How often does The Unstoppable 5% publish?
The Unstoppable 5% publishes roughly every two weeks, with episodes averaging 43 minutes across 75 episodes.
How hard is it to get booked on The Unstoppable 5%?
Booking probability for The Unstoppable 5% is 33%, and the host is rated Selective on guests. The Unstoppable 5% requires a Pod Score of 80 or higher. The Unstoppable 5%'s contact route on record: verified email.
Who should pitch The Unstoppable 5%?
The strongest fits for The Unstoppable 5% are Business & Management Consulting. The Unstoppable 5% has a business audience.
About the host
Laurie Drummond hosts The Unstoppable 5%, a business podcast with 75 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 1, 202650 min
Nadia launched Hello&Goodbuy, a pre-loved boutique in Abu Dhabi, after replying to a stranger's Facebook comment with a promise she hadn't built yet. Since January 2022 it has saved roughly 20,000 pieces of clothing...
Episode #70
E70:
Jul 25, 202642 minLynsay Kilbane spent 15 years inside some of the most elite households on the planet. Royal families. UHNW principals. People whose names you'll never see in a Google search. She was trusted with everything and nobody...
The Unstoppable 5%
E69: Who Are You When the Title's Gone? | Shelley Bosworth
Jul 13, 20261h 1mShelley Bosworth spent 25 years in corporate. Big brands, big teams, big budgets. KFC, Tesco, Starbucks. She was the person organisations called when things got hard. And then life got hard for her. In 2019, after...
- May 29, 202646 min
She had the career. The money. The success. And it was taking her soul. Keila Doyle built and sold a tech company in London, then quietly fell apart. The anxiety crept in, the identity started to unravel, and she had to...
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- May 15, 20261h 3m
If you've ever looked at someone who's rebuilt from nothing and wondered what they actually have that you don't, this episode is going to answer that question. Samantha Williams has had more full-stop moments than most...
- May 15, 202632 min
Why HR Has an Image Problem (And How to Fix It) | Natalie Cairns Most people think HR is there to protect the company. And that's exactly why it has an image problem. In this episode of The Unstoppable 5%, I sit down...
Apr 2, 202639 minHannah Lucy spent 16 years in corporate, working her way from carer to Chief Operating Officer, managing £2 million worth of services and leading a team of 50+ staff. From the outside, she had it made. But it was the...
The Unstoppable 5%
E63: She Walked Away From What Was Working with Kelly Lundberg
Mar 24, 202647 minIn this episode, I'm joined by Kelly Lundberg, someone I've known for over 13 years and had a front-row seat watching evolve. From building a successful styling business in Dubai to stepping onto global stages...
The Unstoppable 5%
E62 When words don't match behaviour, with Lori Warren
Mar 18, 202644 minIn this episode, Laurie sits down with her good friend Lori Warren, a former FBI agent, polygrapher, and crisis negotiator, for an honest conversation about human behaviour, deception, manipulation, and trust. It's a...
- Jan 30, 202647 min
Welcome to another episode of The Unstoppable 5% You are smart, capable, and motivated. So why does it feel like you're just treading water? In this episode, Laurie sits down with Naima Spencer, a mindset facilitator...
Episode #60
E60: The Identity Freefall - Dr Liesl Keen
Jan 15, 202650 minIn this episode, Laurie is joined by Dr Liesl Keen, an industrial psychologist and applied neuroscience practitioner, for a grounded conversation about navigating uncertainty, rebuilding identity, and developing real...
- Jan 8, 202656 min
Welcome to another episode of The Unstoppable 5% High performers don't just work harder… they operate differently. In this interview, I speak with Sally about the conscious choice to lead, build, and connect from...
- Dec 15, 202557 min
In this episode of The Unstoppable 5%, Laurie sits down with the powerhouse that is Dr Katherine Iscoe… speaker, author, self-respect advocate, and a woman who has reinvented herself more times than most people dare to...
- Dec 3, 202548 minS2
Rosie Gunn: From Corporate Burnout to Building Endless in the UAE Rosie Gunn had a corporate career at M&S, hit a ceiling, and walked away during one of the darkest times of her life. She co-founded Endless, a circular...
Episode #56
E56: From $500 and a suitcase to COO
Nov 10, 202557 minS1Marlené Brewis (Marms Hope) landed in Dubai with $500, a suitcase, and no job. She was sleeping on a friend's sofa with no idea what came next. This is the first time Marms has shared her full story publicly. We talk...
Episode #55
E55 When your dream shows up in disguise
Aug 6, 202515 minS1You had the vision. You knew exactly what life would look like once you reached your dream, until it didn't go the way you imagined. But what if the dream is still there, just showing up in disguise? In this episode of...
- Jul 23, 202515 minS1
You hit the goal. You did the thing. So… why doesn't it feel as good as you thought it would? In this episode of Lounging with Laurie, we're talking about the messy, unspoken truth behind success: that sometimes the...
Episode #53
E53 This Is Why I Don't Do Perfect
Jul 9, 202516 minS1In this episode, I'm discussing routines, results, and releasing the pressure to "do it all perfectly." Inspired by conversations with my mentees (and reminders from my own messy weeks), we're talking about what...
- Jun 25, 202517 minS1
We're in an era where AI can write everything, but just because it can, doesn't mean it should. In this episode, I'm highlighting a powerful reminder that was sparked by a podcast I recently listened to, and a message I...
Recent guests
Recent guests on The Unstoppable 5%. Study who booked and why before you pitch.
S
Shelley Bosworth
Business Mindset Coach, The She Is Courageous Collective
K
Kelly Lundberg
personal brand strategist, best-selling author, multi-award-winning entrepreneur, Brand You Creators
D
Dr. Samantha Jackson
PhD candidate, psychologist, human factors professional, Halton Company
L
Lynsay Kilbane
The Private Standard
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