Jun 18, 202617 minS1
In this episode of The Unfair Advantage , Don Packett and Kelvin Jonck return from a short season break to unpack why large language models (LLMs) have effectively become the ultimate brand influencers. Unlike...
business
The Unfair Advantage
Hosted by YOUKNOW Technologies · business · EN
About this Podcast:
The Unfair Advantage podcast, hosted by Kelvin Jonck and Don Packett, is your behind-the-scenes guide to building growth that actually sticks. From product-led growth (PLG) strategies to real-world insights, each episode serves up honest conversations, expert interviews, and actionable advice for marketers, product teams, and digital leaders. Whether you're in fintech, SaaS, QSR, or beyond, this is where smart strategy meets serious edge. Because in business, a little edge goes a long way. Tune in and let’s grow!
Pitch Analysis
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Contact path
Public web form
Booking probability
19%
Guest openness
Selective
80/100
Required Score
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What is The Unfair Advantage about?
The Unfair Advantage podcast, hosted by Kelvin Jonck and Don Packett, is your behind-the-scenes guide to building growth that actually sticks. From product-led growth (PLG) strategies to real-world insights, each episode serves up honest conversations, expert interviews, and actionable advice for marketers, product teams, and digital leaders.
Who hosts The Unfair Advantage?
The Unfair Advantage is hosted by YOUKNOW Technologies. The show has published 24 episodes to date.
What has The Unfair Advantage covered recently?
Recent episodes include "How LLM "Personalities" Are Steering Your Customers' Choices" (18 June 2026, 17 minutes), "Why Your Followers Don't Care with Jason from Sociable" (12 March 2026, 15 minutes), and "Exposing the Dark Side of the Internet: How Social Data is Used for Good" (24 February 2026, 15 minutes).
How often does The Unfair Advantage publish?
The Unfair Advantage publishes roughly every two weeks, with episodes averaging 17 minutes across 24 episodes.
How hard is it to get booked on The Unfair Advantage?
Booking probability for The Unfair Advantage is 19%, and the host is rated Selective on guests. The Unfair Advantage requires a Pod Score of 80 or higher. The Unfair Advantage's contact route on record: public web form.
Who should pitch The Unfair Advantage?
The strongest fits for The Unfair Advantage are Business & Management Consulting. The Unfair Advantage has a business audience.
About the host
YOUKNOW Technologies hosts The Unfair Advantage, a business podcast with 24 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Mar 12, 202615 minS1
<p>We’ve all been scrolling so long we’ve forgotten why we even opened our apps in the first place. 📱🧟♂️</p><p><br></p><p>In Episode 17 of The Unfair Advantage, Kelvin Jonck and Don Packett sit down with Jason Van...
- Feb 24, 202615 minS1
<p>Welcome to Episode 16 of The Unfair Advantage. While we start off lighthearted with some numerology on the "Sweet 16," this quickly becomes one of the most sobering and important conversations we’ve ever...
- Feb 12, 202617 minS1
<p>What if you could do three full-time jobs and still have time to sleep? In Episode 15 of The Unfair Advantage, Kelvin Jonck and Don Packett sit down with tech legend Vincent Maher to discuss the "Time Compression"...
Episode #14
UX/UI in the Age of AI: Why "The Prompt" Will Never Replace the Craft with Leigh Stefanski
Jan 29, 202616 minS1<p>In Episode 14 of The Unfair Advantage, Kelvin Jonck and Don Packett sit down with Leigh Stefanski, Managing Director of Now Boarding, to tackle the tension between rapid AI acceleration and the foundational craft of...
View More
- Jan 8, 202615 minS1
<p>This episode is for anyone who’s ever ran out of drinks at a braai and wondered, "Why can't I just get this delivered?" Join us in The Unfair Advantage where, Don Packett and Kelvin Jonck sit down with the...
- Dec 2, 202514 minS1
<p>Welcome to Episode 12 of The Unfair Advantage. In this episode, we're joined by our mate, the co-founder and CEO of Roger Wilco, Charlie Stewart, to unpack the findings of their latest CX report. Charlie doesn't hold...
- Nov 25, 202513 minS1
<p>Do your employees really love your product? Like, really? In this episode of The Unfair Advantage, Don Packett and Kelvin Jonck chat with Kaylin Phillips, the Digital Product Manager at Netstar. Kaylin reveals a core...
- Nov 18, 202510 minS1
<p><br></p><p>Welcome to Episode 10 of The Unfair Advantage. In this episode, Don Packett and Kelvin Jonck dive into the paradoxical idea of speed in business and marketing. The conversation is sparked by a clip from...
- Nov 12, 202513 minS1
<p>It turns out your customers are already creating it for you. In this episode of The Unfair Advantage, hosts Don Packett and Kelvin Jonck dive into a spicy story about Tabasco and the untapped power of unsolicited...
- Sep 30, 202515 minS1
<p>In this episode, we're pulling back the curtain on why so many data projects fail, and it’s not the tech.</p><p><br /></p><p>We chat with Terishia Reddy, the Head of Data at Pick n Pay, about the big disconnect...
- Sep 9, 202514 minS1
<p>Ever wondered which South African banking apps actually make sense? Yeah, us too.</p><p><br /></p><p>In this episode, Don and Kelvin are joined by product and payments pro, Shaheen Khatieb, who gives us the full...
- Aug 28, 202517 minS1
<p>Welcome to Episode 6 of The Unfair Advantage. In this episode, hosts Don Packett and Kelvin Jonck are chatting to Kate Syuma, the founder of Growthmates and former Head of Growth Product Design at Miro. Kate shares...
Episode #5
The Unfair Advantage of Self-Serve Analytics: How to Grow Your Business with Data Literacy and Tech
Aug 20, 202516 minS1<p>Welcome to Episode 5 of The Unfair Advantage. Hosts Kelvin Jonck and Don Packett expose the self-service analytics dilemma, a "silent killer of productivity" that leaves teams stuck between simple reports and complex...
- Aug 6, 202516 minS1
<p>Welcome to Episode 4 of The Unfair Advantage. In this one, we’ve got our very first guest, Annalize van Deijl, Head of CRM at Mr D, joining Kelvin Jonck (CEO at YOUKNOW Technologies) and Don Packett (COO) for a...
- Jul 31, 202515 minS1
<p>Welcome to Episode 3 of The Unfair Advantage. A quick, practical listen for South African marketers, product folks and retention teams who know loyalty is more than just a sale. Hosted by Kelvin Jonck (CEO at YOUKNOW...
- Jul 4, 202517 minS1
<p>Welcome to Episode 2 of The Unfair Advantage, your 15-minute power-up on all things PLG, made for marketers, product teams, and growth leads building brands in South Africa (and beyond).</p><p><br /></p><p>Hosted by...
Jun 2, 202519 minS1<p>The Unfair Advantage Podcast – EP01: Why African Brands Need Product-Led Growth: The Leapfrog Mindset for Growth in Africa</p><p><br></p><p>Welcome to Episode 1 of The Unfair Advantage. A 15-minute power session for...
- Apr 20, 202137 minS1
<p>In this episode, Kelvin speaks to Carlos Serra, the most connected man in the MarTech industry. </p><p>Carlos tells us of his days in Silicon Valley and how he joined SocialBro to help create the #1 Audience...
- Mar 26, 202131 minS1
<p>This is our sixth episode in a series of video interviews with leaders from the world of social media, marketing, Insights tech, with our special guest, Sean Riley, CEO of Ad Dynamo & Blue...
Recent guests
Recent guests on The Unfair Advantage. Study who booked and why before you pitch.
C
Charlie Stewart
Content Strategist, Exceptional
S
Sean Riley
Chief Executive Dude & President, Prince Albert Tourism Association
J
Jason Van Dyk
Sociable
K
Kyle Janse
Center for Analytics and Behavioral Change
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