
Episode #6
Are Flooring Shops Dead? with Ben Wain
Recorded live at the Flooring Forum during The Flooring Show 2026 in Harrogate, Tom is joined by business consultant Ben Wain to tackle a question facing independent retailers: are flooring shops dead? Ben’s answer is no, but the way customers shop has changed. People are researching online before visiting, and retailers need to think about the whole customer experience, from their first video to their first step inside the showroom. Tom and Ben discuss what they would prioritise when opening a flooring shop today, including a clear website, social media with personality, the right team and a proper understanding of who they want to sell to. With questions from retailers and suppliers in the Flooring Forum audience, the conversation also covers finding time for content, making better use of sales data and tackling the habit of collecting display stands that don’t earn their place. What You’ll Learn in This Episode: The five things Ben would prioritise when starting a flooring retail business, plus the key numbers he would track. Why showing the people behind your business helps customers feel comfortable before they visit. The importance of hiring for attitude and making time for proper staff training. How knowing your target customer should shape your showroom, product range and marketing. Why fewer, better-chosen display stands can make buying flooring easier. Practical ways to fit social media into a busy working week. How sales data, customer records and AI can help retailers make better decisions. What good supplier representatives should bring to your business beyond another product stand. Why exclusivity matters to independent retailers competing with larger shops and online sellers. Memorable Quote: “Every single space in your showroom carries value.” Ben Wain Speaker Information Ben Wain Business Consultant, Coach and Speaker Ben works with retailers across flooring, furniture and kitchens, helping them improve performance, profitability and the way they run their businesses. Website: wainconsultancy.co.uk LinkedIn: Wain Consultancy & Coaching Where to Find The UK Flooring Podcast: Website: theukflooringpodcast.co.uk YouTube: Cockerill & Co Instagram: @theukflooringpodcast Facebook: The UK Flooring Podcast Listen on Spotify and Apple Podcasts, or watch on the Cockerill & Co YouTube channel. Hosted on Acast. See acast.com/privacy for more information.






