
Episode #18
Jason Edwards: What happens when new technology hits the front desk
Jason Edwards, Director of Hospitality & Advisory Services at Première Advisory Group , has spent more than two decades in hospitality and 15 years in project management, leading technology integrations, revenue initiatives, and complex hotel transitions. In this episode of The Turndown, Jason looks at what happens after a hotel decides to change its technology. From getting operational teams ready to navigating deflagging, distribution, and go-live pressure, he explains why the technology itself is only one part of making change work. Topics include: Why hotel tech decisions can outpace operational readiness What makes technology implementations succeed or fail The realities of deflagging and going independent All-in-one vs. best-of-breed technology stacks When hotels have too many systems What owners should actually ask vendors about AI Why marketing, distribution, and photography still matter Measuring the real value of each booking channel Related reading: 24-hour implementation: How Première Advisory Group and Cloudbeds redefine hotel technology deployment Hotel management software implementation: How to migrate, train, and go live successfully

