Sep 2, 202526 minS0
<p>In this episode—the final chapter reading from The Trust Premium—I read the Epilogue, the Acknowledgements, and the About the Author section, bringing the book to a close. After exploring what trust really means, how...
About this Podcast:
Welcome to The Trust Show. I’m your host, Yoram Solomon, researcher of trust, and the author of the book of trust. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust.
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Contact path
Public web form
Booking probability
32%
Guest openness
Selective
80/100
Required Score
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What is The TRUST Show about?
Welcome to The Trust Show. I’m your host, Yoram Solomon, researcher of trust, and the author of the book of trust. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness.
Who hosts The TRUST Show?
The TRUST Show is hosted by Yoram Solomon. The show has published 195 episodes to date.
What has The TRUST Show covered recently?
Recent episodes include "195: The Trust Premium Epilogue, Acknowledgements, About the Author" (2 September 2025, 26 minutes), "194: Trust Habits: Forming New Habits that Change Old Behaviors and Build Trust (Part II)" (19 August 2025, 39 minutes), and "193: Trust Habits: Forming New Habits that Change Old Behaviors and Build Trust (Part I)" (5 August 2025, 38 minutes).
How often does The TRUST Show publish?
The TRUST Show publishes roughly every two weeks, with episodes averaging 27 minutes across 195 episodes.
How hard is it to get booked on The TRUST Show?
Booking probability for The TRUST Show is 32%, and the host is rated Selective on guests. The TRUST Show requires a Pod Score of 80 or higher. The TRUST Show's contact route on record: public web form.
Who should pitch The TRUST Show?
The strongest fits for The TRUST Show are Business & Management Consulting. The TRUST Show has a society audience.
About the host
Yoram Solomon hosts The TRUST Show, a society podcast with 195 episodes published.
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Recent episodes
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Episode #195
194: Trust Habits: Forming New Habits that Change Old Behaviors and Build Trust (Part II)
Aug 19, 202539 minS0<p>In this episode of The Trust Show, I continue reading Chapter 18 of The Trust Premium and cover the final three steps of the Trust Habits® process — the practical framework designed to help you turn positive...
Episode #194
193: Trust Habits: Forming New Habits that Change Old Behaviors and Build Trust (Part I)
Aug 5, 202538 minS0<p>In this episode of The Trust Show, I begin reading Chapter 18 of The Trust Premium: “Trust Habits – Forming New Habits that Change Old Behaviors and Build Trust.” This chapter marks a big shift—from understanding how...
Episode #193
192: Finding and Maximizing Your Trust Premium
Jul 22, 202518 minS0<p>In this episode, we begin Part IV of The Trust Premium—the final part of the book, where we move from understanding trust to applying it through a structured process. I read Chapter 17, which introduces the Trust...
Episode #192
S17E2: Transferrable Trust, Inbound and Outbound
Jul 8, 202525 minS0<p>What makes a customer trust you before they’ve even met you? In this episode, I read Chapter 16 of The Trust Premium and explore the final behavior in Part III of the book: transferrable trust. You’ll learn how trust...
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Episode #191
S17E1: Is it Really a Great Idea?
Jul 1, 202543 minS0<p>I know—it’s been over two months since my last episode. I’ve been buried in writing a textbook and workbook called Is it Really a Great Idea? That’s where I’ve been. And in this episode, I’ll share what happened...
Episode #190
S16E16: Empathy: Know Thy Customer
Apr 22, 202516 minS0<p>In this episode, I read Chapter 15 of The Trust Premium, continuing Part III: Behaviors That Will Make Your Customers Trust You. This chapter is all about empathy—not just as a nice-to-have, but as a powerful tool to...
Episode #189
S16E15: Time, Intimacy, and First Impressions
Apr 15, 202514 minS0<p>This is a short chapter—and a short episode—but one that deserves to stand on its own. In this episode, I read Chapter 14 of The Trust Premium, continuing Part III: Behaviors That Will Make Your Customers Trust...
Episode #188
S16E14: The No-BS Approach to Building Trust
Apr 8, 202526 minS0<p>In this episode, I read Chapter 13 of The Trust Premium, continuing Part III: Behaviors That Will Make Your Customers Trust You. This chapter explores one of the most fundamental trust-building behaviors: being...
Episode #187
S16E13: The Customer is Not Always Right
Apr 1, 202519 minS0<p>In this episode, I read Chapter 12 of The Trust Premium, which marks the start of Part III: Behaviors That Will Make Your Customers Trust You. This chapter covers the first of five key trust-building behaviors—and it...
- Mar 25, 202521 minS0
<p>In this episode, I read Chapter 11 of The Trust Premium, which brings us to the conclusion of Part II of the book. This chapter steps back from the model and the laws to explore the deeper foundations of trust—the...
- Mar 18, 202539 minS0
<p>Trust isn’t just about who you are—it’s also about what you do in every interaction with a customer. In this episode, I continue reading Chapter 10 of The Trust Premium, focusing on the three key components that...
- Mar 11, 202532 minS0
<p>Do your customers truly trust you, or do you just think they do? In this episode, I read Chapter 9 of The Book of TRUST, where we explore the surprising trust gap between businesses and their customers. Then, I dive...
- Mar 4, 202536 minS0
<p>Trust isn’t just about honesty or reliability—it follows specific patterns and behaviors that influence every interaction, especially in the customer-provider relationship. In this episode, I read Chapters 7 and 8 of...
- Feb 25, 202512 minS0
<p>In this episode, I’ll be reading Chapter 6 of The Trust Premium—The Bottom-Line Impact of Trust Premium.</p> <p>So far, we’ve discussed how trust drives revenue through higher pricing and customer preference. But...
- Feb 18, 202517 minS0
<p>In the final part of Chapter 5, we explore how personal factors—such as customer knowledge, risk tolerance, fear, and trustfulness—affect the Trust Premium. Understanding these differences helps you identify and...
- Feb 11, 202543 minS0
<p>Not all industries command the same Trust Premium. In this episode, I continue reading from The Trust Premium and explore why trust matters more in some industries than others. From painters to surgeons, financial...
- Feb 4, 202523 minS0
<p>In this episode, I continue reading from my new book, The Trust Premium, sharing the first part of Chapter 5. This chapter explores how trust translates into both Trust Preference and Trust Premium, impacting...
- Jan 28, 202514 minS0
<p>In this episode, I’ll be reading Chapter 4 of The Trust Premium and diving into three deeply ingrained beliefs that shape our purchasing decisions: “You get what you paid for,” “There’s no such thing as a free...
- Jan 21, 202538 minS0
<p>In this episode, I’m diving into Chapter 3 of The Trust Premium, exploring the purchase decision and what happens beyond it. Learn how perceived and actual price, value, and trust shape every transaction. From total...
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