The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear. Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
E133: Resisting Innovation Fatigue and Protecting Core Brands with Tim Barnes of Black Tooth Brewing
Aug 14, 202652mEp. 134
On this episode of The True Craft Podcast , we sit down with Tim Barnes, founder of Black Tooth Brewing in Sheridan, Wyoming. Tim shares his 15-year journey from starting with a small 10-barrel brewhouse to expanding int
E132: Brand Strategy for Craft Breweries with Tim Weaver of The Brand Weaver
Jul 24, 202645mEp. 133
In this episode of The True Craft Podcast, we connect with UK-based brand strategist and author Tim Weaver to explore how craft breweries can thrive in a mature, shifting market. We dive deep into the differences between
E131: Building a Destination Brewery with Ryan Seiz from Warwick Farm Brewing
Jul 10, 202629mEp. 132
In this episode of The True Craft Podcast, we sit down with Brewmaster & Marketing Professional Ryan Seiz from Warwick Farm Brewing to discuss how they've built one of Pennsylvania's premier destination breweries by inte
E130: Managing Margins in the Modern Market with Alan Brinton of Grey Sail Brewing
Jun 12, 202659mEp. 131
In this episode, we are sitting down with Alan Brinton, the co-founder of Grey Sail Brewing, located right on the coastal border of Rhode Island and Connecticut. Alan shares his journey from brewing "God-awful" beer in h
E129: Self-Distro Secrets, GF Beer, and Brewing on an Island with Alicia MacDonald of Port Rexton Brewing
May 15, 202629mEp. 1300
In this episode, we’re trekking to a tiny town of 350 people in rural Newfoundland to chat with Alicia MacDonald, co-founder of Port Rexton Brewing (who is celebrating 10 years this summer)! Along with her business partn
E128: From NASA to the Brewhouse with Bobby Fleshman and Emy Senkbeil of McFleshman's Brewing Co.
May 1, 202649mEp. 1290
In this episode, we are hanging out with Bobby Fleshman and Emy Senkbeil of McFleshman’s Brewing Company out of Appleton, Wisconsin. Quick question for you: what happens when you trade a career at NASA for a mash tun? We
Strategic Expansions and Outlasting Tourist Season with Brad Fitzgerald of Swellsa Brewing
Apr 3, 202645mEp. 1280
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode we sit down with Brad Fitzgerald of Swellsa Brewing about building
E126: Marketing Strategy vs. Execution with Warren Bondi of Wood Foot Beer Co. and Beer Marketeers
Mar 20, 202640mEp. 1270
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we sit down with Warren Bondi, the co-fo
E125: Modern Brewery Ops, Guild Leadership, and Parenthood with Hannah Ison of Zeroday Brewing and Brewers of Pennsylvania
Mar 6, 202645mEp. 1260
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we are sitting down with Hannah Ison of
E124: Winning in Wholesale with Brian Durand of Asbury Park Brewery
Feb 20, 202640mEp. 1250
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we’re chatting with Brian Durand of Asbu
E123: The Entertainment-Driven Brewery Model with Chris O’Neill from One Well Brewing
Feb 6, 20261h 1mEp. 1240
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we sit down with Chris O’Neill of One We
E122: Making the Shift to Contract Brewing with Kevin Drake of Alibi Ale Works
Jan 23, 202648mEp. 1220
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we’re chatting with Kevin Drake of Alibi
E121: Crafting Award-Winning Bourbon in a Control State with Doug McLaughlin and Mike Orozco of M&O Spirits
Nov 14, 202541mEp. 1210
In this episode, we chat with Doug McLaughlin and Mike Orozco (the “M” and “O” behind M&O Spirits), a small but mighty distillery just outside Columbus, Ohio. What started as a bourbon experiment in a basement quickly tu
E120: The Equation Behind Every Great Beer Sale with Justin Vitti of Wander Back Beerworks
Oct 24, 202539mEp. 1200
In this episode we are sitting down with Justin Vitti, co-founder of Wander Back Beerworks in New Jersey. After helping Cape May Brewing grow from 1,200 to over 40,000 barrels in distribution, Justin launched Wanderback—
E119: Brewing Growth That Lasts with Karl Sanford of Manhattan Project Beer Company
Oct 10, 202536mEp. 1190
On today’s episode of The True Craft Podcast, we sit down with Karl Sanford — co-founder of Manhattan Project Beer Company out of Dallas, TX. In just seven years, Karl and his team have grown the brewery to 17,000 barrel
E118: Lessons from 25 Years in Hospitality with Erik Shewmaker of Field Day Brewing
Sep 26, 202546mEp. 1180
In this episode, we sit down with Erik Shewmaker, co-founder of Field Day Brewing and longtime restaurateur. Erik shares how a quarter of a century in hospitality shaped the launch of Field Day in 2023, the challenges of
E117: Building Resilience into Your Brewery Model with Adam Charnack of Hi-Wire Brewing
Sep 12, 202534mEp. 1170
On this episode of The True Craft Podcast, we chat with Adam Charnack, co-founder of Hi-Wire Brewing out of Asheville, NC. From weathering natural disasters like Hurricane Helene to shifting their business model to stay
E116: Building a Rural Brewery from the Ground Up with Bobby Cheek of Heavale Brewing
Aug 23, 202537mEp. 1160
In this episode of The True Craft Podcast, we sit down with Bobby Cheek of Heavale Brewing Company in Calhoun, GA. Have you heard of a new brewery opening for under $200k? With a turnkey space, secondhand tanks, and a da
E115: The Taproom and Distro Balancing Act with Doug Bellenger of Well Crafted Beer Co
Aug 8, 202545mEp. 1150
E115: The Taproom and Distro Balancing Act with Doug Bellenger of Well Crafted Beer Co. In this episode of The True Craft Podcast, we chat with Doug Bellenger of Well Crafted Beer Co. out of Lansdale, PA to unpack the ev
E114: Scaling Beyond Beer with Ted Mitzlaff of Goodwood Beer & Spirits
Jul 25, 202538mEp. 1140
In this episode, we sit down with Ted Mitzlaff, Owner and CEO of Goodwood Beer & Spirits, to unpack how a Louisville, KY brewery grew from a small production operation into a multiple locations with restaurants, spirits,
How do I pitch The True Craft Podcast as a podcast guest?
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What topics does The True Craft Podcast cover?
The True Craft Podcast regularly covers Business, Entrepreneurship, Management. It sits in the Business category, with a entrepreneurship focus.
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The True Craft Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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The True Craft Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
How long are The True Craft Podcast episodes?
Episodes of The True Craft Podcast average 43 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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