The Trendsetter - TikTok Shop & Creator Marketing

The Trendsetter is the go-to show for marketers, founders, and creators shaping the future of commerce through content. Hosted by the Jake Bjorseth and the team behind Return On Creators, we dive deep into the stories, strategies, and insights of those building the social commerce economy... one video, one product, and one partnership at a time. From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce. Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.

The Trendsetter - TikTok Shop & Creator Marketing is a business podcast hosted by Unknown Host, with 26 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The Trendsetter - TikTok Shop & Creator Marketing, a business show with 26 episodes published.

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  Episode #5

  Your Guide to a Winning Q4 | TikTok Operator's Pod

  Sep 3, 202642 minS1

  Think you're ready for TikTok Shop's Q4? Think again. As Kevin & Jake enter their fourth Q4 in the TikTok Shop ecosystem this duo has been there and done that. But in a platform evolving new rules and optimizations every 90 days... it's not as simple as copying over the learnings from last year. Kevin covers his mental model for Q4, a window that drives 50%+ of his brand's annual sales. How do you optimize promos for typical ecom windows? What do you prioritize? How do you protect margin? Jake organizes a Q4 readiness check for brands, shares his Q4 hypothesis, and breaks down the critical tasks that need to happen now in September to win big in Nov/Dec.

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  Episode #4

  Priced to Lose the Sale: How the Best Brands Actually Win TikTok Shop | TikTok Operator Pod

  Aug 7, 202640 minS1

  This one runs deep on merchandising and product innovation built specifically for the channel: why the best operators price higher on TikTok Shop than on their own site, why you don’t actually own the customer you just sold to, and why the halo effect only works if you force the action toward a customer who was ever going to come back. Kevin breaks down how ChocBox turned a throwaway moment on a live stream into an entirely new product line, why the product has to be the content, and the twenty-second street test for whether something can win on social commerce. Jake makes the case for building your whole strategy off-platform first, setting a real business objective before you list a single SKU, and killing products that are selling fine because they’re pulling the wrong customer. Hero SKUs, variant stacking, Discovery SKUs, pricing ladders, and why almost none of the broad TikTok Shop advice you hear survives first principles. New episodes weekly.

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  Episode #3

  The Shelf Follows The Feed | TikTok Operator's Pod

  Jul 21, 202622 minS1

  For weeks I've been harassing Matt Goldbloom to join me on the pod. Selfishly, I've been captivated by his LinkedIn content and needed to learn wtf 'Off Price Retail' is. Matt is the founder of Common Shelf, helping modern CPG brands grow through off-price retail without sacrificing brand equity. Sound familiar? The parallels between TikTok Shop and this rising retail lane of "off price" speak to a consumer market vastly misunderstood by us marketers that audit funnels, analyze the beverage aisle, and know how to pronounce Erewhon. If you're interested in Matt's work, give him a follow on LinkedIn here.

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  Episode #1

  How Chocbox Became the #1 Food Brand on TikTok Shop | TikTok Operator's Pod

  Jun 25, 202651 minS1

  ChocBox climbed to #1 in the food category on TikTok Shop. Then it used that traction to walk onto retail shelves. Episode 1 of TikTok Operators. Jake Bjorseth sits down with Kevin Nemandoust, Co-Founder of ChocBox LA, one of the original TikTok Shop CPG brands. Kevin tells the real version of the story: a brand his wife started, the decision to leave his corporate job and go all-in right after they got married and found out she was pregnant, and what it actually took to reach #1 in the food category with nothing but a chocolate brand and a TikTok Shop account. What we get into: Building real demand on TikTok Shop before any retail footprint existed Pioneering the Dubai Chocolate trend and what it did for the brand Turning platform traction into retail distribution What operators starting today should copy and what they should ignore New episodes weekly. Subscribe so you don't miss the next one.

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  The Trendsetter - TikTok Shop & Creator Marketing

  The AI Stack Our Team Uses to Manage the Top Brands on TikTok Shop

  Jun 22, 202622 min

  You're (probably) using AI wrong. If you're using AI to write content scripts, to reach out to creators, or to design serious marketing strategies... you're using AI to replace the one thing it should be optimizing for: Human Thinking. This week I shared the lean AI Stack our team uses across some of the best performing consumer brands on the planet, and our fundamental philosophy that has led here.

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