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The Trend Effect
Updated 11 days ago · Refreshed hourly
businessmarketing

The Trend Effect

Hosted by Caliber · 🇺🇸 US · EN · 6 episodes

Where this show ranks

Episodes
6
Last ep.
11 days ago
Avg length
31m
Booking Probability™
27
Stretch.
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Estimated audience
,
Audience size not yet estimated
Listen Score
12
Niche reach.
Virality (30d)
45
Steady cadence.

Pitch Analysis

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Required Pod Score
80/ 100
Premium

Established thought leaders with verified media credentials.

Contact path
Verified email on file
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Guest openness
Not signalled recently
Best topics to pitch
businessmarketing

About this podcast

The Trend Effect explores how social media has reshaped culture, consumers, and brands - for better or worse. From the team at Caliber, each week features a guest from a leading global brand as we unpack the wins, failures, and unexpected impacts of social strategies, asking one big question: how has social media changed us forever?

businessmarketing

About the host

Caliber hosts The Trend Effect, a business show with 6 episodes published.

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Recent episodes

Our AI reads these to draft pitches

How Social Media Changed Sports (with Major League Soccer)

Mar 17, 202630mEp. 6S1

“Before the dawn of social media and the internet age, you basically just had to take what you were given. If you missed a game, you missed a game.” - Rawan Eewshah Major League Soccer may still be young, and its social

Show notes

How Social Media Changed Snacking (with Simge Weinling-Dogrular)

Mar 10, 202628mEp. 3S1

“Not just social, but across everywhere, effective advertising comes down to: distinctiveness, consistency, and entertainment.” - Simge Weinling-Dogrular Simge Weinling-Dogrular, most recently the Head of Marketing and A

Show notes

How Social Media Changed Fitness (with SoulCycle)

Mar 3, 202625mEp. 4S1

“My goal is to make social media third space...That feeling after a SoulCycle class is really indescribable. I want our social media to be a reminder of that feeling.” - McKinley Hart Host Laurel Pinson knew SoulCycle’s

Show notes

How Social Media Changed Investing (with eToro)

Feb 24, 202631mEp. 3S1

“The idea of social and investing is let's learn together as a group. If you take some losses, I'd rather learn from your losses than from my own… Life's better in a community.” - Andrew McCormick Social is more than jus

Show notes

How Social Media Changed Healthcare & Advocacy (with Planned Parenthood)

Feb 17, 202634mEp. 2S1

“When someone is reading our tweet in a Senate hearing, we should make sure that tweet is really accurate” - Allison Rhone For Allison Rhone, the National Director of Social Strategy, Partnerships and Insights at Planned

Show notes

How Social Media Changed Dating (with Grindr)

Feb 10, 202637mEp. 1S1

“The internet works fast, but the gay internet works 10 times faster.” - Ben Cooper Ben Cooper, the Director of Consumer Content at Grindr, knows that speed is one of the main reasons that Grindr has the largest followin

Show notes

Sponsors and advertisers

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Audience demographics

Age
25-54
Consumer type
Professionals & Founders

Topics covered

businessmarketing

Successful pitch examples

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Frequently asked questions

How do I pitch The Trend Effect as a podcast guest?

The Trend Effect has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.

Who is the host of The Trend Effect?

The Trend Effect is hosted by Caliber. The show is categorised under business (marketing) and has published 6 episodes.

How many episodes does The Trend Effect have?

The Trend Effect has published 6 episodes.

What topics does The Trend Effect cover?

The Trend Effect regularly covers business, marketing. It sits in the business category, with a marketing focus.

Is it hard to get booked on The Trend Effect?

The Trend Effect is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.

Is The Trend Effect currently accepting guest pitches?

The Trend Effect hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.

How long are The Trend Effect episodes?

Episodes of The Trend Effect average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.

What guest credentials does The Trend Effect typically look for?

Our data rates The Trend Effect's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.

Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 11 days ago.

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