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Hosted by Unknown Host · 🇺🇸 US · EN · 88 episodes
Established thought leaders with verified media credentials.
Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.*Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving B2B revenue growth that you can take and implement in your own go-to-market roles. Whether you're a Chief Revenue Officer leading a B2B SaaS sales and marketing organization, a marketing leader trying to drive bigger outcomes with your demand gen team, or a new sales rep, you'll learn and laugh every episode.From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why, and most importantly, how you get… The Transaction. J
Unknown Host hosts The Transaction, a business show with 88 episodes published.
Jim Wilson is an Operating Partner at Costanoa Ventures and cut his teeth leading global sales teams for decades at major companies including SumoLogic, Microsoft, Merced Systems, PTC, and NICE Systems. Jim joined Co-Hos
Carilu Dietrich & Maya Spivak joined Craig, Matt, and our amazing audience of GTM leaders at our GTM Tailwinds event this spring for a live recording where they shared insights on building founder and executive organic s
Dan Kimball is a GTM Advisor, AI Architect, and independent consultant at The Operating Partnership LLC. Dan’s a marketing expert with a bevy of amazing experiences to draw on, from serving as CMO of Spectrum Equity and
Back for her second episode is the one and only Jen Igartua, the CEO of Go Nimbly and RevOps OG. Jen joins Co-Hosts Craig Rosenberg and Matt Amundson to break down what made Go Nimbly’s Rev Fest such an incredible event
Sydney Sloan, the CMO of G2, joined Craig, Matt, and our amazing audience of GTM leaders at our GTM Tailwinds event this spring for a live recording where she outlined the major shift in B2B buyer behavior, how to measur
The one and only Scott Albro once again returns to The Transaction, but this time, Scott joined Craig, Matt, James Kaikis, and our amazing audience of GTM leaders at our GTM Tailwinds event this spring for a live recordi
It’s not every day that you get to have one of the most important thinkers in the startup world on your podcast, but for The Transaction, that day is today. Eric Ries is a Founder and the renowned business author of The
Excessive admin work and poor-performing sales plays are killing SDR effectiveness and, in turn, company growth. We just so happen to know just the B2B sales expert to help SDR leaders kick things up a notch, wherever th
Kacie Jenkins is the Head of Marketing for Claude Code at Anthropic. Prior to joining Anthropic, Kacie led marketing at Sendoso as SVP of Marketing, Sourcegraph as VP of Marketing, and Fastly as VP of Marketing, to name
Udi Ledergor is the Chief Evangelist at Gong and is firmly amongst the upper echelon of the, as yet to be founded, B2B marketing leader hall of fame, having led outstanding teams as both a Vice President of Marketing and
We’ve got the perfect guest to help you understand how your brand can stand out and provide a uniquely incredible experience for customers in the AI era. Stacey Epstein is the CEO of Structured, the only AI-native channe
The landscape of go-to-market in the B2B SaaS world is shifting rapidly, but thankfully we’ve got just the person to help you get ahead and innovate. James Kaikis is the Founder of GTMshift, Co-Founder of SolutionExec, C
Surprise: Doing ‘more with less’, doesn’t actually work in B2B marketing, and today’s guest has the data to show it. Omar Akhtar is the Founder and Principal Analyst of Benchmarker and the Director of Content at UserTest
For our first episode of the new year, we’re thrilled to welcome special guest Kathy Macchi, the Executive Vice President, Innovation & Co-Founder at Inverta. Kathy joins co-hosts Craig Rosenberg & Matt Amundson to discu
If you feel like your pipeline is broken, your CAC is bloated, and your dashboards are lying to you… you’re FAR from the only one. Joining the show are the Metrics Brothers, Ray Rike and Dave Kellogg! Ray is the Founder
With so much attention within the go-to-market world paid to marketing and sales, account management, which is arguably just as important, rarely gets its due. Alex Raymond is the Founder of AMplify and Host of the Accou
The immense hype around AI agents is positively palpable, but is there value in adopting an army of AI minions today or is the promise of agentic AI still fictitious pulp? Here to help illuminate and elucidate the role o
The vast majority of companies that think they are running ABM (Account-Based Marketing) are not actually running ABM. Not only that, they wouldn’t recognize a real ABM strategy if one came up and slapped them in the fac
Rachel Dines is a B2B Marketing expert and advisor to multiple SaaS platforms, where she provides her specialty in deep tech companies with sales-led go-to-market motions. Rachel also writes a SubStack newsletter called
Even with all the newest, shiniest AI tools out there, successful, sustainable B2B sales growth is still built on nailing the basic sales skills. To provide a refresher on those basic B2B sales skills and more, we’re thr
Eric Ries
creator of the Lean Startup method, founder of the Long-Term Stock Exchange, author of Incorruptible · Long-Term Stock Exchange
1 appearance on this show
David Wilkins
Author of Closing The Gap: Turbocharge Your SDR and Sales Team Alignment · Talent Neuron
1 appearance on this show
Udi Ledergor
Chief Evangelist & Former CMO · Gong
1 appearance on this show
James Kaikis
Head of GTM, Chief Solutions Officer · TestBox
1 appearance on this show
Ray Rike
founder and CEO · RevOps Squared
2 appearances on this show
Alex Raymond
founder · Courage to Nourish
1 appearance on this show
Davis Potter
Co-founder and CEO · ForgeX
1 appearance on this show
Chris Orlob
#2 US Employee at Gong · Stealth Startup
3 appearances on this show
Sydney Sloan
Chief Marketing Officer · Scale Venture Partners
2 appearances on this show
Brent Adamson
Author of The Challenger Sale and The Challenger Customer · Skinny Rhino Productions
2 appearances on this show
Jake Dunlap
Founder and CEO of Skaled · Skaled Consulting
1 appearance on this show
Jordan Crawford
US Olympic Qualifier and Race Walk Instructor · The Xibition
1 appearance on this show
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The Transaction is hosted by Unknown Host. The show is categorised under business (technology) and has published 88 episodes.
The Transaction has published 88 episodes.
The Transaction regularly covers business, technology. It sits in the business category, with a technology focus.
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Episodes of The Transaction average 54 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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