The Third Pour

The Goal: Pierce the veil of whiskey marketing.The Method: Strict, double-blind evaluation.The Question: Does the price tag match the pour?In a whiskey culture dominated by manufactured status and label-chasing, The Third Pour acts as the ultimate consumer watchdog. Led by "The Doc," our panel strips away the fancy packaging, the artificial hype, and the secondary-market noise to evaluate spirits on merit alone.By putting legendary allocated bottles head-to-head with budget-friendly powerhouses in a blind environment, we consistently prove that great whiskey doesn't require a master's degree in hunting bottles—just a dedication to the craft.Hit subscribe, leave your brand bias at the door, and find out what happens when the labels come off.

The Third Pour is a arts podcast hosted by The Doc and Izzy, with 68 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

The Doc and Izzy hosts The Third Pour, a arts show with 68 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #71

  Episode #71. The Crazy Connection Between These 2 Wheated Bourbons! | Fresh Crack Friday

  Aug 21, 202646 minS1

  Wheat Whiskeys, KC Memories, and a Crazy Bourbon Connection! It’s another Fresh Crack Friday on The Third Pour ! The Doc and Izzy are holding down the studio while T is away on the road—though he couldn't resist sending in a special video message to check in with the crew. In this episode, the boys crack open two incredible wheated bourbons: Lasso Motel Wheated and Blue Note Wheated . But there’s a twist! There is a crazy connection between these two bottles—plus a secret third special bottle brought into the mix that ties the whole story together! Also in this episode: ✈️ KC Trip Recap: Highlights and hilarious moments from the recent trip to Kansas City. Viewer Mail: Answering your comments, questions, and pour requests live on air. ⭐️ The Ratings: Official ratings for both bottles—did they live up to the hype? Sit back, pour yourself a dram of your favorite wheated whiskey, and enjoy the laughs, the bourbon banter, and another great session with the boys!

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  Episode #70

  Episode #70 - Over-Ripe & Undrinkable: The Blind Box #62 Disaster

  Aug 19, 202619 minS1

  "When the color alone makes you question your choices, you know you're in for a rough ride." T is out on the road this week, leaving Doc and Izzy to hold down the fort in the studio! Don't worry—T wasn't completely MIA and sent in a video message to check in, but he definitely picked the right week to skip the blind pour. Izzy reaches into the vault and pulls Sample #62 , and the trouble starts before the glass even reaches their lips. Discouraged immediately by a suspicious color, the fellas press on—only to be met with a nose full of over-ripe fruit and harsh alcohol fumes. The tasting? Let’s just say it isn't winning any awards. In fact, this pour is so brutal that Doc couldn't even bring himself to finish it. Bad drams aside, the energy in the studio stays high. Join Doc and Izzy for plenty of laughs, brutal honesty, and great conversation as they survive another Blind Box nightmare so you don't have to!

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  Episode #69

  Episode #69 - Fresh Cracking a 13-Year Hazmat Bourbon! Hartfield & Co. Family Reserve Review

  Aug 14, 202633 minS1

  Episode #69: Fresh Cracking a 140+ Proof Hazmat Bourbon! (Hartfield & Co. 13-Year) The fellas are back in the rickhouse for Episode #69! In this absolute monster of an episode, The Doc, Izzy, and T sit down to fresh crack one of the most anticipated bottles of the year: the Hartfield & Company 13-Year Single Barrel Family Reserve. This isn't your average high-proof pour—this single barrel clocks in at a face-melting 140+ proof (Hazmat territory!). Is it pure heat, or does it pack enough aged complexity and flavor to balance out that massive proof? We put it straight to the glass to find out. Inside the Episode: The Hazmat Crack: Uncorking the 13-year Hartfield & Co. and giving our honest, unfiltered first impressions. White Whales: The crew breaks down the ultimate dream bottles they’re still hunting for in today's crazy market. ✂️ Grooming & Hygiene Hot Takes: Beyond the glass—the fellas dive into personal grooming habits and staying fresh. The Verdict: Where does this high-octane 13-year pour land on The Third Pour rating scale? Is it a cabinet staple or a one-and-done heat bomb? Grab a glass, kick back, and pour yourself something good while you watch!

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  The Third Pour

  Episode #68 -The Ultimate Blind Test: Curly D Traps The Doc & Izzy!

  Aug 12, 202623 min

  Can the boys actually practice what they preach, or will blind hype get the best of them? This week, the studio gets a very special guest host: The Doc’s wife, Curly D! She’s taking full control of the bar and putting Izzy and The Doc through the ultimate gauntlet. Bringing two mystery pours, Curly D sets up a double-blind tasting designed to put their palates, pretension, and "Don't Drink the Hype" motto to the absolute test. No brand names, no fancy labels, and zero context. Watch as Izzy and The Doc break down the nose, palate, and finish on both pours—debating proof, age, and price point—before Curly D drops the curtain. The final reveal leaves the table completely stunned and proves once again why blind tastings are the only true truth teller in whiskey. Grab a glass, play along at home, and drop your guesses in the comments before the final reveal!

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  Episode #67

  Episode #67 - Unfiltered Bourbon Talk: Market Correction, Total Crash, and Peerless Toasted

  Aug 7, 202639 minS1

  Is the bourbon boom officially ending, or are we just watching the market finally catch its breath? With T out on the road again, The Doc and Izzy hold down the studio for a classic Fresh Crack Friday. This week, the boys pop the top on a highly anticipated bottle: Peerless Toasted Bourbon. Straight out of the bottle, this dynamic pour sets the stage for one of the most engaging, free-flowing conversations the show has seen yet. Later in the episode, the guys dive into the viewer mailbag to answer your questions—leading straight into a deep dive on the state of the whiskey industry. From secondary market price drops to allocated bottles sitting on shelves, Izzy and The Doc debate whether the whiskey crazy train is running out of steam or if we’re simply witnessing a long-overdue market correction. Grab a pour, kick back, and join the conversation in the comments!

  ListenShow Notes

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