Episode #40
#40 - What’s Actually Working in Marketing Right Now? Our Early Data
If it feels like the strategies that used to bring in clients aren’t working quite the same way anymore, you’re not the only creative business owner asking that question. We’ve been hearing it everywhere: leads are slower, offers aren’t selling like they used to, and figuring out where to spend your marketing energy can feel like one giant guessing game. So… we decided to get some actual data. In this episode, we’re taking you behind the scenes of the marketing report we’re building for creative service providers and agency owners. Our goal is to survey 200 business owners to understand how people are finding clients, building trust, and ultimately deciding who to hire. And we need YOUR help to get there. TAKE THE MARKETING SURVEY: https://forms.gle/7RqxC6yZfxhRgD7r8 It only takes a few minutes, and your response will help us create a free report showing creative service providers what’s actually driving sales right now. PLUS: YOU COULD WIN A 60-MINUTE COACHING INTENSIVE WITH US! Fill out the survey by Friday, September 4 and you’ll be entered to win a free 60-minute intensive with Jo + Lyndon. If you’ve already completed the survey, you’re automatically entered! Get the giveaway details here: https://www.instagram.com/p/DctyIG2qLp5/ At the time of recording, we had 42 completed surveys—and the early data is already fascinating. We’re talking about: → What happened after personally reaching out to 162 people → Why one DM strategy converted around 3x better than another → Where people are finding clients right now → The role referrals are playing throughout the marketing funnel → Which platforms are influencing awareness, trust, and buying decisions → The marketing activity currently delivering the highest ROI → The activities people say are wasting their marketing time → The highest + lowest income months in our early data → Why 74% of respondents say they’ve changed their marketing this year One finding we’re particularly interested in? So far, 67% of respondents have named networking and relationship-building as their highest-ROI marketing activity this year. But these numbers are EARLY. That’s why getting to 200 responses matters. The more data we collect, the more we can dig into how marketing differs based on industry, offer, price point, and more—and give you information you can actually use to make smarter decisions in your business. Because marketing shouldn’t be throwing things at the wall and hoping something sticks. Let’s get some data behind it. Help us reach 200 responses: https://forms.gle/7RqxC6yZfxhRgD7r8 CONNECT WITH US Jo + Lyndon: https://www.instagram.com/joandlyndon/ The Sustainable Creator Podcast: https://www.instagram.com/thesustainablecreator/ Giveaway details: https://www.instagram.com/p/DctyIG2qLp5/
