Hosted by Jackie Murphy · 🇺🇸 US · EN-US · 296 episodes
Established thought leaders with verified media credentials.
Welcome to The Studio CEO , the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place. I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business. Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
Jackie Murphy hosts The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners, a business show with 296 episodes published.
Send Jackie A Message! The recovery side of wellness (saunas, cold plunge, contrast therapy) is on track to nearly triple over the next decade to almost $27 billion, and almost nobody in the yoga and Pilates industry is
Send Jackie A Message! She wants to plan a Black Friday sale--but is afraid it'll ruin her monthly recurring revenue... That's where this episode starts — with a real conversation I had this week with a studio owner who
Send Jackie A Message! Every summer, studio owners brace for the same thing: attendance drops, members travel, energy shifts. So you white-knuckle through it and wait for September. Here's the problem—summer isn't your s
Send Jackie A Message! Before every onsite VIP day, I send an anonymous upward feedback survey to my client's team. It's the fastest way to read the real culture of a studio, the stuff owners can't see because they're to
Send Jackie A Message! You opened your studio with a vision, and somewhere along the way, you started throwing offer after offer at the wall out of pure desperation. New class pack. New workshop. New retreat. Sound famil
Send Jackie A Message! I just wrapped Day 1 of the new Grow Mastermind cohort. Full day. Marketing and sales in the morning. Leadership and team in the afternoon. Every person in that room is smart. Works hard. Loves wha
Send Jackie A Message! Heather spent 15 years in a public school classroom before walking away to open Lila Within Hot Yoga in Cortlandt Manor, New York. She sold founding memberships before she signed her lease, ran met
Send Jackie A Message! You've been running your studio for years. You survived the startup phase, you survived COVID, and now a competitor just opened down the street. You're still teaching most of the classes. And that
Send Jackie A Message! If you've ever found yourself running your studio on fumes, resenting the business you built, and quietly googling "how do I sell a yoga studio"—this episode is for you. Nicole Byers has been in th
Send Jackie A Message! Sandra Vanatko opened the first yoga studio in Parker County, Texas 16 years ago and built something real from scratch. After COVID changed the landscape, Sandra did something most studio owners ar
Send Jackie A Message! You've got a retreat coming up. A membership to fill. A teacher training launching soon. And you're getting lots of "I'm interested!", but not a lot of "I'm in." Here's what's actually happening: y
Send Jackie A Message! You're getting new students in the door. Maybe you're even running ads to do it. But a few months later, they're gone—and you're right back to square one. Your students aren't leaving because your
Send Jackie A Message! In this episode, Jackie Murphy breaks down the most important concept in business growth: the shift from teacher or employee mindset to Studio CEO identity. If you’ve ever felt scared to sell, hesi
Send Jackie A Message! In this episode, Jackie Murphy breaks down why 40% of your studio's revenue should be coming from your email list, why most studio owners are dramatically underusing this channel, and the exact ide
Send Jackie A Message! In this episode, Jackie breaks down how to get out fast—starting with one question you need to answer before you hire another teacher, expand, or change your strategy: What do you want this busines
Send Jackie A Message! You've been posting consistently. You've got the aesthetic. You're showing up on Instagram. So why aren't new students finding you? Here's the deal: if your marketing could describe any studio in y
Send Jackie A Message! You've invested thousands in certifications. Your classes are incredible. Your teaching is top-notch. So why isn't your revenue reflecting that? Here's the hard truth: being the best teacher won't
Send Jackie A Message! Another Pilates studio just opened down the street. Another yoga space launched with “expert teachers” and a “welcoming community.” And suddenly, referrals feel slower, growth feels harder, and you
Send Jackie A Message! If you’re trying to grow your studio and keep hitting invisible walls—this episode explains why. Jackie Murphy breaks down the real thing that creates results in your business (and it’s not an Inst
Send Jackie A Message! What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio? In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coach
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The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners is hosted by Jackie Murphy. The show is categorised under business (marketing) and has published 296 episodes.
The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners has published 296 episodes.
The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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