The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Welcome to The Studio CEO , the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place. I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business. Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.

The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners is a business podcast hosted by Jackie Murphy, with 312 episodes on record and a Required Pod Score of 80.

Jackie Murphy hosts The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners, a business show with 312 episodes published.

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  Episode #86

  Re-Air – Name Your Offer

  Oct 6, 202619 min

  Send Jackie A Message! Today we are going to Name Your Offer . It can be tough for yoga teachers and studio owners to come up with the perfect name for their offerings. It's understandable that they may spend a lot of time and money trying to get it just right. You want to attract more students. In this episode I give you tips that will help you name your offer within ten minutes. You will learn: - Strategies for naming your offer - The importance of naming your offer clearly Work with Jackie Murphy Say Hi on Instagram @studioceoofficial Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency Free Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

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  Episode #85

  Re-Air – Create A Profitable Yoga Business in One Hour A Day

  Sep 29, 202625 min

  Send Jackie A Message! In this episode, I teach you how to Create A Profitable Yoga Business in One Hour A Day . In today’s episode, we'll cover: Why you might think just doing more is the answer. How to stop overworking and create your business in one hour a day. How working one hour a day will improve your marketing and selling. This episode addresses my former program, The Profitable Yoga Boss Group. My newest program, The Studio CEO has replaced that program and you can find more information here: https://www.jackiegmurphy.com/studioceo-new Work with Jackie Murphy Say Hi on Instagram @studioceoofficial Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency Free Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

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  Episode #84

  Re-Air – 5 Key Parts Of Marketing Your Yoga Business

  Sep 22, 202618 min

  Send Jackie A Message! Today we're addressing the 5 Key Parts Of Marketing Your Yoga Business . Yoga teachers know that marketing is essential for their yoga business to thrive. But marketing is more than just posting on a social media channel or emailing a newsletter. Instead of searching for marketing ‘tactics’, you must learn how to market a business of any size. In this episode, I discuss the 5 key marketing parts you must have for your marketing to be intentional and effective. IN THIS EPISODE , YOU’LL LEARN: -What two marketing mistakes do most yoga teachers and studio owners make? -The five key parts of a marketing strategy that will help you build a sustainable, profitable business. Work with Jackie Murphy Say Hi on Instagram @studioceoofficial Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency Free Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

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  Episode #83

  Re-Air – Make Your After Class Announcement Effective

  Sep 15, 202618 min

  Send Jackie A Message! In this episode, I teach you exactly what you should be doing in your after class announcements. This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner. Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city , teaching class after class — and that year, I only made $15k. Why? Because I didn't have the business skills I needed to make sure the time I spent teaching turned into more revenue. I didn't have anyone telling me "You need marketing and selling skills, and you need to create an irresistible offer." I was just hoping my after class announcement would make people want to do a Private Session with me, or join a Retreat with me. But just saying the logistics of your next offer out loud will not generate revenue. When you do these announcements right, your students will rave about their experience at your studio or in your class, they'll refer more people to you, and your sales will increase! IN THIS EPISODE, YOU'LL LEARN: How to differentiate delivering from selling What most Yoga businesses do wrong here Why the Bystander Effect keeps people from jumping on your after class announcement Exactly what you need to make a clear, well-crafted offer How many logistics to include in your announcement (hint: zero) Work with Jackie Murphy Say Hi on Instagram @studioceoofficial Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency Free Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

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  Episode #82

  What I Did to My Business Before I Went on Maternity Leave

  Sep 8, 202629 min

  Send Jackie A Message! Most studio owners do not have a time problem. They have a dependency problem, and those two things have completely different solutions. In this episode, Jackie Murphy walks through what she did to her business before her third maternity leave. She pulled herself out early, on purpose, so she could watch what broke while she was still there to fix it. You do not plan for your absence. You rehearse it. She breaks down the five places she had to work: team (why she stopped hiring people who execute and started hiring people who build the system), decisions (handing off the call, not just the task), client delivery (building a bench instead of being the product), marketing (what keeps running when you stop), and money (funding a paid three month leave instead of chasing a bigger revenue number). If you have ever answered a sub text from a pool chair on vacation, this one is for you. Your version of this deadline just has not landed on the calendar yet. TIMESTAMPED OUTLINE [00:00] Why Jackie left her business before her leave started [02:00] What happens to the podcast during maternity leave [04:02] Why this matters even if you are not having a baby [06:08] Time problem or dependency problem: how to tell [07:43] Doing the job vs. building the system [11:00] Doubling the team and hiring builders instead of doers [14:20] Handing off decisions, not just tasks: the decision ladder [16:16] Client delivery: build a bench instead of being the product [19:52] Why marketing came fourth on the list [21:56] The money: funding a paid three month leave [25:02] The leadership work underneath all of it KEY TAKEAWAYS ✓ You do not plan for your absence. You rehearse it while you are still there to fix what breaks. ✓ Efficiency fixes a time problem. Only a different business fixes a dependency problem. ✓ Someone who executes gives you labor. Someone who documents while they execute gives you an asset. ✓ Handing off the task is not the same as handing off the decision. Write the decision ladder. ✓ If your marketing stops when you stop, you do not have a marketing system. You have a task you perform. ✓ A paid leave is a different goal than a bigger revenue year, and it takes a different plan. PULL QUOTES "I wanted to know what would break while I was still here to fix it." "You do not have a time problem. You have a dependency problem." "One of those is labor. The other one is an asset." "Do not just document the task. Document the decisions." "The standard was not keep things running. The standard was keep clients growing." "Sometimes bigger revenue is not the goal. A paid maternity leave is the goal." FAQs How do I prepare my studio business for maternity leave? Start early and remove yourself before you have to. Hand off decisions, document systems, and staff the gaps while you are still there to fix what breaks. What is the difference between a time problem and a dependency problem? A time problem means you need to get more done in the hours you have. A dependency problem means the business cannot run without you. Efficiency fixes one. Team and systems fix the other. Should I hire someone to do the work or build the system? Hire the person who documents how the work gets done while she does it. She costs more and is harder to find, and she is the one who makes the business less dependent on any one person. What is a decision ladder? A one page document listing which decisions your team makes alone, which they bring to you, and which only you make. It stops the constant questions. Can a studio run without the owner teaching or coaching? Yes, when results come from the business you built rather than your personal presence. Build a pipeline of people who deliver as well as you or better. What should my marketing do while I am away? Keep awareness marketing running to find new people and nurture marketing running to serve the people already in your world. What you do today shows up in 90 days. Work with Jackie Murphy Say Hi on Instagram @studioceoofficial Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency Free Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

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