The Strategic Veteran

Welcome to The Strategic Veteran, a raw and unfiltered journey into military transition. Host Adam Peters challenges the status quo by sharing authentic stories of veterans navigating life after service while advocating for real systemic change in how our military prepares service members for civilian life. Each episode dives deep into the human transition experience - from the struggles that many face but few discuss to the transformative moments that shape new paths forward. Through honest conversations with fellow veterans, Adam explores the challenges of identity, purpose, and belonging that come with hanging up the uniform. More than just a podcast, The Strategic Veteran is a movement. It's about proving that meaningful change is possible, even in systems others claim can't be changed. Whether you're a veteran seeking connection, a service member preparing for transition, or someone passionate about supporting our military community, these stor

The Strategic Veteran is a society podcast hosted by Adam Peters, with 164 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Adam Peters hosts The Strategic Veteran, a society show with 164 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Strategic Veteran

  Justin Williams

  May 22, 20261h 3mS0

  <p>Justin Williams spent 20 years and 26 days in the United States Air Force as a Security Forces Master Sergeant, including a decade as a K-9 handler. He retired in August 2024 and now runs Bombshell Suds Co. — a family-operated, small-batch cold-process soap company — alongside his wife Alice (the mad scientist behind every formula) and his 13-year-old daughter.</p> <p><br></p> <p>He also still works his day job as the Monument Trails Lead at Pinnacle Mountain State Park in Arkansas. He took this interview on his lunch break. From a park overlook. While giving directions to hikers mid-episode. That's who Just...

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  The Strategic Veteran

  Justin Williams

  May 22, 20261h 3m

  Justin Williams spent 20 years and 26 days in the United States Air Force as a Security Forces Master Sergeant, including a decade as a K-9 handler. He retired in August 2024 and now runs Bombshell Suds Co. — a family-operated, small-batch cold-process soap company — alongside his wife Alice (the mad scientist behind every formula) and his 13-year-old daughter. He also still works his day job as the Monument Trails Lead at Pinnacle Mountain State Park in Arkansas. He took this interview on his lunch break. From a park overlook. While giving directions to hikers mid-episode. That's who Justin is. Adam and Justin have known each other three months. Never met in person. And they're dropping a co-branded bar of soap — Sacred Ground — the day this episode goes live. IN THIS EPISODE: • Why a 20-year Air Force vet decided to make soap instead of becoming a cop • Building a business in the margins of a 9-to-5 you don't want anymore • The brutal transition reality: nobody's coming to hire you like they promised • Admitting you have more bad days than you let on — and why that matters • The veteran community eating its own and what to do instead • Comparison is the thief of joy: Dr. Squatch, Alex Hormozi, and staying in your lane • The full Bombshell Suds product line: what's in the soap and why it matters • The Sacred Ground collab — beef tallow, coconut oil, Palo Santo, and Sandalwood • The logo is Justin's wife — and the story behind it is exactly what you'd hope GRAB SACRED GROUND — THE COLLAB SOAP https://www.bombshellsudsco.com BOMBSHELL SUDS CO. Website: https://www.bombshellsudsco.com Instagram: https://www.instagram.com/bombshell_suds_co LinkedIn: https://www.linkedin.com/in/justin-williams-a1a9a5101 THE STRATEGIC VETERAN Website: https://www.thestrategicveteran.com TSV AI Academy: https://academy.thestrategicveteran.com Substack: https://thestrategicveteran.substack.com LinkedIn: https://www.linkedin.com/in/thestrategicveteran

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  The Strategic Veteran

  Lyubim Kogan

  Apr 13, 202657 minS0

  <p>Some people talk about helping veterans.</p> <p><br></p> <p>Others dedicate their lives to it.</p> <p><br></p> <p>In this episode of The Strategic Veteran, Adam Peters sits down with Lyubim Kogan, the founder of WingsForHeroes.org.</p> <p><br></p> <p>Lyubim’s life reads like something out of a movie.</p> <p><br></p> <p>He immigrated from the Soviet Union to the United States in 1992 on a ski scholarship. He went on to build a career on Wall Street working in the World Trade Center, surviving the attacks of September 11th, and gu...

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  The Strategic Veteran

  Lyubim Kogan

  Apr 13, 202657 min

  Some people talk about helping veterans. Others dedicate their lives to it. In this episode of The Strategic Veteran, Adam Peters sits down with Lyubim Kogan, the founder of WingsForHeroes.org. Lyubim’s life reads like something out of a movie. He immigrated from the Soviet Union to the United States in 1992 on a ski scholarship. He went on to build a career on Wall Street working in the World Trade Center, surviving the attacks of September 11th, and guiding clients safely through the 2008 financial collapse. But he eventually walked away from finance and spent nearly a decade rebuilding a fuel infrastructure company in Ukraine during an active war. When Russian drones destroyed the entire operation overnight, most people would have started over. Lyubim chose a different mission. He founded Wings for Heroes, a program dedicated to helping combat amputees rediscover dignity, confidence, and purpose through rehabilitation, sports, and paragliding experiences designed to push them beyond the limits they believe they have. From physical therapy to cycling to amputee soccer teams, the program focuses on rebuilding both the body and the mind. This conversation explores sacrifice, resilience, the broken charity system surrounding veteran support, and what it actually takes to help wounded warriors rebuild their lives. CONNECT WITH WINGS FOR HEROES Website https://wingsforheroes.org CONNECT WITH THE STRATEGIC VETERAN Spotify https://open.spotify.com/show/3U8FOupOu070V00PXR4DSd?si=887c164c4a8e4ae2 Apple Podcasts https://podcasts.apple.com/us/podcast/the-strategic-veteran/id1743039436 YouTube https://www.youtube.com/@thestrategicveteran 00:00 Introduction 02:05 Growing up in the Soviet Union during the Afghanistan war 08:20 Coming to America on a ski scholarship 13:40 Life on Wall Street and working in the World Trade Center 18:30 Surviving 9/11 22:45 Guiding clients through the 2008 financial collapse 29:00 Leaving finance and rebuilding infrastructure in Ukraine 36:40 Russian drone attack destroys the business overnight 43:30 The moment Wings for Heroes was born 50:10 Helping amputee veterans recover through rehabilitation and flight 58:40 The story of the first veteran who rebuilt his life 1:07:00 The problems with the “charity industrial complex” 1:15:00 The future mission of Wings for Heroes

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  The Strategic Veteran

  Rachel Spekman

  Apr 5, 202641 minS0

  <p>What happens when the life you worked so hard to build suddenly stops making sense?</p> <p><br></p> <p>In this episode of The Strategic Veteran, Adam Peters sits down with Rachel Speckman to talk about the moment many high performers quietly experience.</p> <p><br></p> <p>The realization that the ladder they’ve been climbing might not actually lead where they want to go.</p> <p><br></p> <p>For Rachel, that moment came during her family planning journey. It forced her to step back and ask a difficult question.</p> <p><br></p> <p>Was sh...

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