
The Storehouse Media Podcast
Storehouse Media Group PodcastCheryl Lovell — Building, Growing & Fixing Healthcare Businesses in a Complex Industry
Special Simulcast: The Neil Haley Show & Storehouse Media Group Podcast In this episode, Neil “The Media Giant” Haley sits down with Cheryl Lovell , founder and executive of CLC Group , to explore entrepreneurship, healthcare consulting, regulatory complexity, business growth, and what it really takes to succeed in the post-acute healthcare industry. Cheryl's entrepreneurial journey began after joining the U.S. Navy directly out of high school and serving during the Gulf War. Initially planning to pursue nursing, she found herself facing a difficult job and educational environment after leaving the military. That unexpected roadblock changed the direction of her career. Cheryl pursued healthcare administration and business, eventually earning a master's degree in business and discovering that her real passion wasn't simply healthcare—it was the business of healthcare . She went on to own and operate businesses in home health, hospice, private-duty care, and palliative care before selling those companies and transitioning into consulting. Today, Cheryl works with healthcare organizations ranging from startups to companies generating approximately $150 million annually . Her work focuses on identifying what is preventing an organization from reaching its goals and developing a strategy to fix it. Sometimes that means restructuring operations. Other times, the answer may involve sales, marketing, acquisitions, expansion, development, or launching an entirely new venture. As Cheryl explains, sometimes a company simply has a "leaky bucket" that needs to be plugged. Other times, there's an entirely new opportunity waiting to be pursued. Cheryl specializes heavily in post-acute healthcare, including: Home health Hospice Private-duty home care Palliative care Assisted living Independent living Skilled nursing Her extensive experience allows her to look beyond one department and evaluate the entire operational picture. One of the most interesting parts of the conversation centers on marketing. Healthcare businesses often operate in an environment where B2B relationships are just as important as reaching the individual patient or client . Despite the growth of technology and artificial intelligence, Cheryl believes interpersonal relationships remain critical. Companies are constantly searching for a "silver bullet" that will generate referrals and sales automatically. But in healthcare, trust still matters—and trust is built through relationships. Operators need to understand compliance, reimbursement, staffing, operations, marketing, relationships, and growth strategy . That's where experienced guidance becomes invaluable. Cheryl's message is simple: identify the gaps, understand the risks, and build the right operational strategy before those small problems become expensive ones. CLC Group Email: Cheryl@clcgroupco.com Cheryl welcomes conversations with healthcare entrepreneurs, operators, B2B professionals, and organizations looking for guidance with struggling operations or new opportunities. For publishing, media, marketing, podcasting, and ghostwriting services: StorehouseMediaGroup.com Special Simulcast — The Neil Haley Show & Storehouse Media Group Podcast ⚓ From the Navy to Healthcare Entrepreneurship What CLC Group Does The Healthcare Sectors Cheryl Works With Healthcare Marketing Is About Relationships⚠️ Why Healthcare Isn't Easy Money Why Home Health Is So Complicated The Difference Between a Startup and a $150 Million Company Key Takeaway Connect with Cheryl Lovell️ Storehouse Media Group

