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The Spread: Where Sports and Creativity Meet Bottom Line

Hosted by Butter Studio · news · EN · 22 episodes

About this Podcast:

Whether you're a sports enthusiast, a design lover, or simply curious about how-in-the-world sports, creativity, and business are related, The Spread has got you covered. Join host Cari Sekendur, founder of the award-winning creative agency Butter Studio, as she interviews sports-business leaders channeling creativity to make their mark in athletics.

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Contact path

Verified email

Booking probability

29%

Guest openness

Selective

Verified email on file
80/100
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Questions about The Spread: Where Sports and Creativity Meet Bottom Line

What is The Spread: Where Sports and Creativity Meet Bottom Line about?

Whether you're a sports enthusiast, a design lover, or simply curious about how-in-the-world sports, creativity, and business are related, The Spread has got you covered. Join host Cari Sekendur, founder of the award-winning creative agency Butter Studio, as she interviews sports-business leaders channeling creativity to make their mark in athletics.

What has The Spread: Where Sports and Creativity Meet Bottom Line covered recently?

Recent episodes include "How AI Audio Content is Enhancing the Fan Experience with Chris Shreeve, Co-Founder of Vokol" (13 April 2026, 34 minutes), "Closing the Data Gap: How Vitelle Is Reimagining Healthcare for Female Athletes" (16 March 2026, 31 minutes), and "Inside Winning Teams: Dawn Scott on Building Performance, Culture, and Differentiation in Women’s Football" (8 January 2026, 35 minutes).

How often does The Spread: Where Sports and Creativity Meet Bottom Line publish?

The Spread: Where Sports and Creativity Meet Bottom Line publishes roughly monthly, with episodes averaging 38 minutes across 22 episodes.

How hard is it to get booked on The Spread: Where Sports and Creativity Meet Bottom Line?

Booking probability for The Spread: Where Sports and Creativity Meet Bottom Line is 29%, and the host is rated Selective on guests. The Spread: Where Sports and Creativity Meet Bottom Line requires a Pod Score of 80 or higher. The Spread: Where Sports and Creativity Meet Bottom Line's contact route on record: verified email.

Who should pitch The Spread: Where Sports and Creativity Meet Bottom Line?

The strongest fits for The Spread: Where Sports and Creativity Meet Bottom Line are Sports. The Spread: Where Sports and Creativity Meet Bottom Line has a news audience.

About the host

The Spread: Where Sports and Creativity Meet Bottom Line is a news show with 22 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • The Spread: Where Sports and Creativity Meet Bottom Line

    How AI Audio Content is Enhancing the Fan Experience with Chris Shreeve, Co-Founder of Vokol

    Apr 13, 202634 minS0

    <p>In this episode Cari Sekendur speaks with Chris Shreve, Co‑founder and Head of Growth at Vokol, the first AI audio platform built for sports. Chris explains how Vokol transforms written content into personalized...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Closing the Data Gap: How Vitelle Is Reimagining Healthcare for Female Athletes

    Mar 16, 202631 minS0

    <p>Closing the Data Gap: How Vitelle Is Reimagining Healthcare for Female Athletes</p><p>Roma Van der Walt, founder & CEO of Vitelle, joins Cari Sekendur to discuss building a women-first health platform that brings...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Inside Winning Teams: Dawn Scott on Building Performance, Culture, and Differentiation in Women’s Football

    Jan 8, 202635 minS0

    <p>On this episode of The Spread, Cari Sekendur speaks with Dawn Scott, a high-performance professional whose career spans two Women’s World Cup wins, an Olympic gold, and work with FIFA, the US Women’s National Team...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Making Fandom More Human in the Age of AI, with Momento’s Austin Turner

    Oct 16, 202524 minS0

    <p>What will it take to stand out in the future of sports?</p><p>In this episode of The Spread, I talk with Austin Turner, Head of Design at Momento, about how nostalgia, design, and technology, including AI, are...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    How Storytelling is Building the Future of Professional Running with Erin Bailey

    Oct 2, 202534 minS0

    <p>In this episode of The Spread, host Cari Sekendur sits down with Erin Bailey, founder of Momentum Management, to explore what it will take for professional runners to stand out in the rapidly changing sports...

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  • The Spread: Where Sports and Creativity Meet Bottom Line

    Esther Wallace on Building Playa Society and the Brand WNBA Fans Can’t Get Enough Of

    Jul 14, 202521 minS0

    <p>In a world where real fans clock authenticity over hype immediately, the future of sports branding belongs to those who live the game and build with community at the center.</p><p>In this episode of The Future of...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Haley Rosen on What’s at Stake in How We Build Women’s Sports Today

    Jun 25, 202526 minS0

    <p>“There’s nothing more disrespectful than saying everyone is great.” — Haley Rosen, CEO of Just Women’s Sports</p><p>Women’s sports are growing faster than the NFL did in its early years, but the ecosystem around them...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Athletes Are The Last Great Superheroes – with Tony Hollingsworth of Laundry Service (Wasserman Media Group)

    Jan 24, 202544 minS0

    <p>What makes athletes so captivating? Tony Hollingsworth, Sr. Director of Strategy at Laundry Service, has a clear idea why: because they’re the last great superheroes.</p><p>In this episode, Tony explains how athletes...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    The Power of Blockchain: Leveraging Web3 to Shape a More Inclusive Sports Ecosystem

    Dec 13, 202438 minS0

    <p>Blockchain is transforming sports, and it's not just about the fans.</p><p>Lucy Mills, founder of Ready Sport Global, joins The Spread to talk about how Web3 and blockchain are creating new pathways for inclusion and...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Redefining Travel for Runners: Inside Rogue Expeditions with CEO Michael Mazzara

    Nov 4, 202448 minS0

    <p>Michael Mazzara, the CEO of Rogue Expeditions, is pioneering a fresh category in travel: the running vacation. Unlike a traditional founder story, Michael shares his unique perspective on acquiring established...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Balancing Act: Olivia Witherite on Burnout, Boundaries, and Creativity

    Jul 23, 202442 minS0

    <p>Olivia Witherite, Marketing Director for the Webby Awards, shares her experience transitioning from the always-on sports industry, at companies including The Game Day and The Athletic, to her current role, where...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Invest in Women: Alana Casner on What Female Athletes Bring to Brands

    Jun 11, 202443 minS0

    <p>Join us for an engaging conversation with Alana Casner, the SVP of Business Development & Athlete Relations at Parity, a sports marketing and sponsorship platform dedicated to closing the gender income and...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Fueling Endurance: Insights from NEVERSECOND CEO Bill Armstrong

    May 11, 202439 minS0

    <p>Join us as we explore the intersection of endurance athleticism, entrepreneurship, and authenticity with Bill Armstrong, CEO of endurance sports nutrition brand NEVERSECOND. Are endurance athletes inherently creative...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    From Grief to Growth: Suzanne McKenzie on Reinventing Soccer-Fashion with Able Made

    Mar 18, 202446 minS0

    <p>In this inspiring episode of The Spread, we sit down with Suzanne McKenzie, the Founder and CEO of Able Made, a label that brings soccer to the runway. Suzanne's journey is one of resilience, creativity, and...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Stepping into Ingenuity: Tim Bartels on Crafting Velous and the Journey from Corporate Exec to Startup Founder

    Feb 26, 202438 minS0

    <p>Your host, Cari Sekendur, sits down with Tim Bartels, the CEO and Co-Founder of Velous, a sports-recovery footwear startup. Tim brings a wealth of industry experience, having previously led sales for renowned brands...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Equality in Sports Business: Lewes FC's Karen Dobres on Breaking Barriers

    Nov 14, 202343 minS0

    <p>In this episode of The Spread, your host Cari Sekendur sits down with Karen Dobres, the driving force behind Lewes FC's Equality Campaign. Her work not only symbolizes her commitment to gender equality but also...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Shark Tank and Beyond: Round21's Founder on Her Path from Athlete to Entrepreneur

    Oct 1, 202338 minS0

    <p>Dive into the intersection of art and sport with Jasmine Maietta, Founder and CEO of Round21. Jasmine's journey from professional athlete to executive at brands like Reebok and Peloton has uniquely positioned her to...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Leading with Purpose: Liseli Sitali's Vision for Sport and Empowerment

    Oct 1, 202352 minS0

    <p>Liseli Sitali is a visionary leader in both sports marketing and social impact - advocating for women, especially Black women in sport. She has held a series of impressive leadership roles at top sports companies...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Stinging Success: Elevating Sports Nutrition with Honey Stinger's Creative Magic

    Oct 1, 202342 minS0

    <p>We delve into how the beloved brand, Honey Stinger, has made its mark in sports nutrition with two remarkable guests. </p><p>Cari Sekendur, your host, sits down with Wendy Mayo, VP of Marketing, and Luke Cherry, Sr...

  • The Spread: Where Sports and Creativity Meet Bottom Line

    Sprinting Beyond Conventions: Track and Field Journalism's Creative Evolution with CITIUS MAG

    Jun 26, 202350 minS0

    <p>We dive into the world of sports media entrepreneurship with Chris Chavez, founder of CITIUS MAG. Join us as we explore how creativity fuels the success of CITIUS MAG, making following Track and Field more accessible...

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