The Speakeasy

00:00 – Introduction 00:30 – From strategy consulting to Formula E: how does that background shape building a commercial operation inside a sports series? 07:45 – Fans regularly ask for a standalone Formula E game...

EPISODE NOTES 0:00 – Introduction 0:40 – 28 years at Ubisoft: from assistant brand manager to running Film & Television 2:55 – Why there's never really been a "playbook", and why one would be obsolete within six months...

EPISODE NOTES 00:00 – Introduction 02:45 – What did it take to build Banijay Branded Entertainment from scratch? 03:50 – Just how big is Banijay, and where does branded content sit within that scale? 05:35 – How does...

0:00 – Introduction 0:15 – The numbers behind the ballot: 1.3 million entries and counting 2:00 – Why "inspiring activity" is the mission, not just running a race 3:15 – The enduring power of broadcast in a...

0:00 – Introduction 1:35 – Why Trivial Pursuit Infinite was the experiment that changed everything 3:00 – Inside the moment that led to an AI Ouija board with 250,000 interactions in 72 hours 4:20 – Why iconic IP lands...

00:00 – Introduction 02:20 – How Wimbledon is serving their 750 million global fanbase 05:30 – The shifting media landscape, and Wimbledon's distribution strategy 08:15 – Wimbledon's 35-year partnership with IBM, and...

00:00 – Introduction 03:00 – Nic's journey from indie filmmaking to Fortnite builds 06:00 – Why meeting players inside the experience itself matters most. 08:30 – The real benefit that today's biggest platforms offer to...

<p>00:00 – Introduction</p> <p>03:00 – Nic's journey from indie filmmaking to Fortnite builds</p> <p>06:00 – Why meeting players inside the experience itself matters most.</p> <p>08:30 – The real benefit that today's...

<p>00:00 – How connecting with fans leads to monetisation.</p> <p>03:00 – What does a winning IP strategy look like with legacy franchises?</p> <p>10:30 – What does a typical day look like across partnerships...

<p>0:00: Introduction</p> <p>01:00 Why being okay with failure is the key to innovation.</p> <p>4:00: What does it actually take to build a franchise?</p> <p>6:00: How do you grow an iconic franchise without losing its...

<p>00:00 – Introduction</p> <p>04:00 – How mobile gaming and traditional gaming really differ.</p> <p>06:00 – What it takes to make a 'mega hit game' and the commercial opportunities with mobile-first companies.</p>...

<p>00:00 – Intro</p><p>02:30 – From selling attention to building relationships<br />Sports has always monetised eyeballs. But what happens when attention alone isn’t enough?</p><p>06:00 – Why loyalty in sport feels...

<p>---</p><p>00:00 – Welcome & the rise of the clipping economy<br />Why the way people discover and engage with games is fundamentally shifting - from exposure to advertising to shared moments between...

<p>00:00 – Intro & welcome<br />Joe and Tiago introduce the show, and welcome Brent Koning, Global Head of Gaming at dentsu.</p><p>02:00 – Brent’s background & career journey<br />From early work with Microsoft and Xbox...

<p>Inside NASCAR: Innovation & Gaming in Sports with Mitch Rasmussen<br /><br />00:00 – Intro & Mitch’s role at NASCAR<br />Mitch Rasmussen joins the show to discuss his role leading interactive strategy at NASCAR, and...