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The Snoball Effect

Hosted by Snoball · business · EN-US

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About this Podcast:

The Snoball Effect includes 2 separate series: 1. Local Business Series - We help one small business boost their marketing over 3 months. 2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations. You know those marketing tips that are easier said than done? We go do them in real life. We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months. We'll see if it works out. We'll use our network to attract business professionals to provide insights and aid our marketing efforts. Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies. For our first season, we're growing a barber s

Pitch Analysis

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Contact path

Public web form

Booking probability

44%

Guest openness

Selective

80/100
Required Score

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Questions about The Snoball Effect

What is The Snoball Effect about?

The Snoball Effect includes 2 separate series: 1. Local Business Series - We help one small business boost their marketing over 3 months. 2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations. You know those marketing tips that are easier said than done?

Who hosts The Snoball Effect?

The Snoball Effect is hosted by Snoball. The show has published 44 episodes to date.

What has The Snoball Effect covered recently?

Recent episodes include "Rand Fishkin: After Dark Marketing Challenges [AFTER DARK]" (13 March 2025, 69 minutes), "5 Marketing Tips for Home Service Companies w/ Cindy Nuredin [PLAYBOOK]" (23 January 2025, 24 minutes), and "Marketing or Sales: Which Is More Likely To Survive? [AFTER DARK]" (12 December 2024, 48 minutes).

How often does The Snoball Effect publish?

The Snoball Effect publishes roughly weekly, with episodes averaging 32 minutes across 44 episodes.

How hard is it to get booked on The Snoball Effect?

Booking probability for The Snoball Effect is 44%, and the host is rated Selective on guests. The Snoball Effect requires a Pod Score of 80 or higher. The Snoball Effect's contact route on record: public web form.

Who should pitch The Snoball Effect?

The strongest fits for The Snoball Effect are Marketing, Advertising & PR and Business & Management Consulting. The Snoball Effect has a business audience.

About the host

Snoball hosts The Snoball Effect, a business podcast with 44 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • The Snoball Effect

    Rand Fishkin: After Dark Marketing Challenges [AFTER DARK]

    Mar 13, 20251h 9mS0

    <p>Send a text</p><p>Watch on YouTube for full experience!<br/><br/>This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed.<br/><br/>Learn About Snoball:<br/>Schedule...

  • The Snoball Effect

    5 Marketing Tips for Home Service Companies w/ Cindy Nuredin [PLAYBOOK]

    Jan 23, 202524 minS0

    <p>Send a text</p><p>In this episode of The Snoball Effect Podcast: Marketing Playbook Series, host Todd Jensen interviews Cindy Nuredin, Senior Marketing Manager at Modernize, a platform connecting homeowners with...

  • The Snoball Effect

    Marketing or Sales: Which Is More Likely To Survive? [AFTER DARK]

    Dec 12, 202448 minS0

    <p>Send a text</p><p>This episode contains content that will make you laugh and maybe cry. Viewer discretion is not needed, nor is it helpful.<br/><br/>Learn About Snoball:<br/>Schedule Demo<br/>Website<br/><br/>In this...

  • The Snoball Effect

    Easy Advocacy: How to Make Referrals Seamless for Your Customers [PLAYBOOK]

    Nov 27, 20245 minS0

    <p>Send a text</p><p>In this episode of The Snoball Effect, Todd Jensen, CMO at Snoball, emphasizes the importance of simplifying advocacy to drive customer referrals and reviews in the home services industry. As part...

  • The Snoball Effect

    Is Podcasting Worth It? [AFTER DARK]

    Nov 22, 202446 minS0

    <p>Send a text</p><p>Is #podcasting worth it? Is Tide in a pickle? Do bartenders deserve better treatment? Is The Snoball Effect the greatest #marketing podcast this side of the Susquehanna?<br/><br/>We tackle these...

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  • The Snoball Effect

    Identifying Moments of Delight to Attract Customer Referrals [PLAYBOOK]

    Nov 21, 20246 minS0

    <p>Send a text</p><p>In this episode of The Snoball Effect podcast, Todd Jensen emphasizes the importance of timing when messaging customers, particularly for nurturing referrals. Todd introduces two "honeymoon phases"...

  • The Snoball Effect

    Is Google Evil?: Two Marketers, One Winner [AFTER DARK]

    Nov 14, 202440 minS0

    <p>Send a text</p><p>Is #Google evil? Is whispering too attractive? Is Todd a biased cheater? What do a globe, a stapler, and Uncrustables have to do with one another? We tackle these #marketing questions and more in...

  • The Snoball Effect

    Transforming Customer Relationships through the Art of Gifting w/ Kris Rudeegraap [PLAYBOOK]

    Nov 7, 202437 minS0

    <p>Send a text</p><p>This episode features Kris Rudeegraap, Co-CEO of Sendoso, in conversation with Todd Jensen, CMO of Snoball, exploring how gifting and direct mail can significantly impact B2B sales outcomes. Kris...

  • The Snoball Effect

    Multi-Channel Outreach Strategies in Modern Marketing w/ Ruben Ugarte [PLAYBOOK]

    Oct 31, 202428 minS0

    <p>Send a text</p><p>In this episode of The Snoball Effect, Ruben Ugarte, GM of Home Services at ActiveProspect, shares insights into how consent-based marketing is evolving and becoming critical for lead...

  • The Snoball Effect

    From Message to Referral: The Role of Consistency in Word of Mouth [PLAYBOOK]

    Oct 24, 20245 minS0

    <p>Send a text</p><p>In this episode of The Snoball Effect podcast, Todd Jensen, the CMO of Snoball, highlights the importance of consistency in referral marketing, particularly for home service companies.<br/><br/>Todd...

  • The Snoball Effect

    $1 Million Solar Giveaway and Customer-Centric Solutions in Green Construction w/ Jorrel Patterson [PLAYBOOK]

    Oct 16, 202426 minS0

    <p>Send a text</p><p>In this episode of The Snoball Effect, Jorrel Patterson, CEO of Demand Construction, shares how his company integrates education into its core culture. Jorrel emphasizes that Demand Construction’s...

  • The Snoball Effect

    Taking Risks in Marketing to Fail Fast and Learn Faster w/ Eric Dahl [PLAYBOOK]

    Oct 10, 202427 minS0

    <p>Send a text</p><p>In this episode of The Snoball Effect, Eric Dahl, SVP of Marketing Operations at Roofer Marketers, delves into his journey in marketing and shares insightful strategies for risk-taking in the field...

  • The Snoball Effect

    The Power of Handwritten Letters in a Digital World w/ Matt Young [PLAYBOOK]

    Oct 3, 202428 minS0

    <p>Send a text</p><p>In this episode of The Snoball Effect featuring Matt Young, CEO of IHAUL MOVE and founder of MovingLetters.ai, the conversation delves into the importance of personalization in customer engagement...

  • The Snoball Effect

    Technology and Teamwork: Insights for the Solar Industry w/ Jing Tian [PLAYBOOK]

    Sep 26, 202423 minS0

    <p>Send a text</p><p>In her conversation on The Snoball Effect, Jing Tian, Chief Growth Officer at Tigo Energy, shared her unique journey from being trained as a chemist to becoming a leader in the solar industry. She...

  • The Snoball Effect

    The Power of Personalized Outreach in Home Services (Alex Burkhead)

    Sep 19, 202437 minS0

    <p>Send a text</p><p>In this episode, Alex Burkhead, Co-Founder of Moovsoon, offers insights around modernizing customer acquisition and relationship development in the home services industry. Moovsoon stands out by...

  • The Snoball Effect

    The Complete Marketing Strategy for Home Service Companies w/ Evan Weber [PLAYBOOK]

    Sep 12, 202439 minS0

    <p>Send a text</p><p>In this insightful episode of The Snoball Effect featuring Evan Weber, a seasoned digital marketing expert, he emphasizes the necessity of a multi-channel approach for home service companies. He...

  • The Snoball Effect

    The Evolution of Customer Advocacy in a Digital World w/ Alex Melen [PLAYBOOK]

    Sep 5, 202437 minS0

    <p>Send a text</p><p>In this episode featuring Alex Melen, Co-Founder of SmartSites, several key insights emerged that reflect his deep experience and understanding of the digital marketing landscape. Alex shared his...

  • The Snoball Effect

    The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers [PLAYBOOK]

    Aug 29, 202449 minS0

    <p>Send a text</p><p>Drawing insights from over 200,000 conversations with customers in the home services industry, Todd and Tori share five essential strategies for building a successful DIY referral...

  • The Snoball Effect

    Learning to Say No: The Key to Sustainable Growth w/ Jorrel Patterson [PLAYBOOK]

    Aug 22, 202432 minS0

    <p>Send a text</p><p>In the podcast episode featuring Jorrel Patterson, CEO of Demand Construction, he shares both personal and professional insights that highlight his unique journey and the principles driving his...

  • The Snoball Effect

    Building Trust in Service Industries: The Baton Strategy w/ Phil Kirkeiner [PLAYBOOK]

    Aug 15, 202434 minS0

    <p>Send a text</p><p>In this episode of The Snoball Effect featuring Phil Kirkeiner, CEO and Co-Founder of Baton Leads, Phil delves into the origins and mission of Baton, a platform designed to help service companies...

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