For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast , we talk about the conversations most doulas avoid: Money, pricing, and premium offers Sales without pressure, manipulation, or bro-marketing Building visibility & magnetic marketing that actually attracts aligned clients Leadership, identity, and the mindset shifts required to grow Simplifying your business instead of piling on more noise This isn’t a podcast about doing more . It’s about doing less- better . You won’t find hustle culture here. You won’t find watered-down social media advice or “try this trend” strategies.<b
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What is The Six-Figure Doula: For career birth workers building sustainable, high-income businesses?
The Six-Figure Doula: For career birth workers building sustainable, high-income businesses is a business podcast hosted by Lisa Vee, with 131 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Lisa Vee hosts The Six-Figure Doula: For career birth workers building sustainable, high-income businesses, a business show with 131 episodes published.
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Episode #7
110. My Client Asked for a Refund...and Doula.. It Devastated Me
Aug 18, 202626 minS4
My coaching client asked me for a refund. And it devastated me. At the time, I thought it meant I needed to become a better coach. Give more. Work harder to make sure no client could ever leave my world disappointed again. Years later, I realize I learned the wrong lesson. Because there’s a massive difference between someone who wants the transformation and someone who is willing to participate in creating it. In this episode, I’m getting vulnerable about that first refund, what unexpectedly brought that experience back to the surface, and the realization that’s changing who I want to coach and how I want to build this next chapter of my business. I'm getting honest about why I’m becoming far less interested in reaching more doulas and far more interested in going deeper with the right ones. I’m also sharing why I’m simplifying everything and why I believe established birth, postpartum, death doulas, and other in-person perinatal professionals need a path to greater income that doesn’t automatically require more births, more overnights, more clients, and more of their physical time. Because I don't want to help doulas escape the work they love. I want to help them build businesses that make it possible to stay in this work for the long haul. >>>>This episode is going to feel very, very personal. And when it does, don't fight the urge to book a free Clarity call with me here . Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula
109. The Boundaries That Saved Her Doula Career with Evan Cohen of Big Cat Birth
Aug 4, 202639 minS4
What if the thing that's making doula work feel unsustainable... isn't the births? What if it's the pressure to be everything for everyone? In this deeply honest conversation with veteran birth doula and mentor Evan from Big Cat Birth , we unpack the side of birth work that isn't talked about nearly enough: people-pleasing, burnout, boundaries, identity, and the uncomfortable truth that taking better care of yourself often makes you a better doula-not a less dedicated one. If you've ever questioned whether you can keep doing this work, felt guilty setting boundaries, or wondered if you're the only one struggling to find balance between serving families and protecting your own life, this episode will remind you that you're not alone. This isn't another conversation about "self-care." It's about building a doula career you actually want to keep. Because the birth world doesn't just need more doulas. It needs doulas who are still here ten years from now. Follow Evan on IG @bigcatbirth Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula
108. Why I Told My Client to Raise Her Doula Rates by $1,000 (She Still Booked)
Jul 28, 202635 minS4
This week I share the story of one of my clients who charged $1,000 more to one sister than she charged the other... just six months apart. Same doula. Same service. Different price. And both women happily said yes. So what changed? It wasn't another certification. It wasn't dozens of additional births. It wasn't luck. It was the business behind the price. If you've ever wondered: When am I allowed to raise my rates? How do I know if I'm charging too much? Will women actually pay premium prices? Am I experienced enough? ...this episode is going to challenge everything you've been taught about doula pricing. Because premium pricing isn't something you decide. It's something you build. And by the end of this episode, you'll understand exactly why the number on your pricing guide is one of the last things a six-figure doula changes, not the first. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula
107. My Step By Step Formula For Doulas Who Want To Build A Personal Brand
Jul 20, 202617 minS4
>>>Join Me LIVE Tomorrow If social media feels exhausting... If you constantly second-guess what to post... If you're worried about what other doulas will think... Or if your content is sucking all of your time and somehow still isn't attracting the clients you want... Buckle up. In this episode, I'm sharing why your personal brand started long before you became a doula and why becoming memorable has far more to do with who you are than what you post. I'll walk you through the exact framework I use to uncover your "anchor message," so you never have to wonder what to post again. In This Episode, We Cover: The difference between having a content strategy and having a personal brand Why your accomplishments, hardships, passions, and personality all belong in your brand How I use my own story to create a recognizable brand A simple content framework that makes creating content feel natural instead of forced P.S. I want to personally invite you to my free live workshop: 10K Doula Months Start This Summer I'll show you what actually creates consistent inquiries, why some doulas become the obvious choice, and how to build a business that doesn't rely on referrals or luck. We'll dive into visibility, messaging, lead generation, sales psychology, and the exact shifts that create predictable revenue in a doula business. There are only 4 spots left , and I'd love to see you there. DM me WORKSHOP on Instagram @thelisavee and I'll get you registered or click here. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula
106. My Doula Business Feels Stuck, Is It My Strategy Or Something Else?
Jul 14, 202617 minS4
Have you ever looked back at a decision you made inside of your business and thought... "What was I thinking?" A few days ago, I shared a Reel about the "unhinged" things I did during the first year of my doula business, and the response was incredible. But what most people saw as impulsive or risky, I now see as the decisions that completely changed the trajectory of my life. But this episode isn't really about those decisions. It's about what they required of me. Because I've realized the biggest thing holding most doulas back isn't strategy...it's waiting until they feel confident enough to act. If you're stuck waiting for more experience, more certainty, or the "perfect time," this conversation is for you. What investing $8,000 in one room taught me about identity and growth Why saying yes before you're ready can completely change your life The real reason I launched before I felt prepared Why I refused to choose between motherhood and building a successful business The mindset shift that helped me stop waiting for proof and start creating it Ready to Build Your Own 10K Doula Month? If this episode challenged you to think bigger, don't stop here. Join me LIVE on July 21 for my free workshop: 10K Doula Months Start This Summer: The 90-Day Six Figure Doula Revenue Roadmap I'll show you the exact framework I use to help doulas stop relying on referrals and start creating consistent, predictable revenue—without posting more, collecting more certifications, or waiting for the "right time." Register here now! Because by Labor Day, there will be two kinds of doulas: The ones still waiting... And the ones who decided this summer was the summer everything changed. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula
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