
Episode #761
761: 761: Shopping for Cash Flow: Buying an Online Business in 2026
What if you could skip the hardest part of starting a business, the zero-to-one grind, and just buy your way into cash flow instead? Joe Burrell runs Just Website Brokerage , where he's helped broker over 300 sales totaling more than $7 million in lifetime value. He started buying and selling his own online businesses back in 2012 and pivoted to full-time brokering around 2018 . These days he doesn't run any businesses of his own — his expertise is entirely in guiding buyers and sellers through the deal process. In this episode, Joe walks through real, live listings on Flippa , breaking down what the numbers mean, what red flags to watch for, and what actually makes a website or online business worth buying. (Download Joe's State of Online Business Sales report at justwebsitebrokerage.com/2026 !) Tune in to Episode 761 of the Side Hustle Show to learn: how to read a business listing's profit multiple and decide if the asking price is fair the questions to ask before buying a content site, e-commerce store, or SaaS product why diversification and a post-purchase plan matter more than the price tag Full Show Notes: Shopping for Cash Flow: Buying an Online Business in 2026 New to the Show? Get your personalized money-making playlist here ! Sponsors: Quo (formerly OpenPhone) — Get 20% off of your first 6 months! Shopify — Sign up for a $1 per month trial! Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! Monarch — Get an extended 30-day free trial! About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and side hustle ideas . We share how to start a business and make money online and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation .






