The Shopify Solutions Podcast

Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma , a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.

The Shopify Solutions Podcast is a business podcast hosted by Scott Austin, with 195 episodes on record and a Required Pod Score of 80.

Scott Austin hosts The Shopify Solutions Podcast, a business show with 195 episodes published.

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  Episode #195

  Episode 195 - The Shopify Silver Bullet: Hardwork

  Sep 30, 202649 minS2026

  9/30/26 Episode Summary JT from ReptiChip returns as the show's first-ever repeat guest. Two years ago, his reptile supply brand had grown revenue 5x; since then it's done it again, for roughly 25x growth in three and a half years. JT and Scott break down the three buckets behind that growth: Catalog expansion : curating and reselling other brands' products that meet his quality bar, including wholesale vs. dropship, partner deals, and margins. Advertising : building in-house skill in Google and Meta, using his own scorecards, and planning top-, middle-, and bottom-of-funnel ads. CPC traffic grew just 6% year over year while revenue from it doubled. Email: evolving campaigns, including a brand-authentic sale tied to Steve Irwin. They also cover growing a marketing team to three full-time people, hiring and keeping good employees (and why location matters), celebrating failure as a way to learn, and why there's no silver bullet: building a brand takes years of hard work. Show Links ReptiChip - https://reptichip.com Video & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-195-the-shopify-silver-bullet-hardwork

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  Episode #193

  Episode 193 - 404 Page in your Shopify Store

  Sep 2, 202611 minS2026

  9/2/26 Episode Summary Shoppers hit your 404 page when a URL is mistyped or when a product or collection has been deleted, so it matters for SEO and user experience. Shopify Analytics won't show you your 404s easily, but Google Search Console will — under Pages, look for "Not found (404)." Then create redirects in the Shopify admin under Content → Menus → URL Redirects. Shopify makes these 301 permanent redirects automatically, and pointing a dead product to its main collection beats dumping everyone on the homepage. Run this cleanup monthly. For the 404s that still slip through, every theme has a 404 template you can edit in theme customization and add sections to. The episode compares bare-bones defaults (RugsUSA, Beardbrand, Gymshark) with better merchandised versions from Healing Home Foods, Chubbies, and Deathwish Coffee. The recommendation is one simple merchandising section — bestsellers or favorites — so visitors get context and can resume shopping. Don't over-invest: the real goal is that redirects keep anyone from seeing the page at all. Show Links Deathwish Coffee - https://www.deathwishcoffee.com/pages/test Chubbies - https://www.chubbiesshorts.com/pages/test1 Healing Home Foods - https://healinghomefoods.com/pages/test GymShark - https://www.gymshark.com/pages/test Kylie Cosmetics - https://kyliecosmetics.com/pages/test BeardBrand - https://www.beardbrand.com/pages/test RugsUSA - https://www.rugsusa.com/pages/test Video & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-193-404-page-in-your-shopify-store

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  Episode #192

  Episode 192 - Subscriptions with The Healing Hedge Witch

  Aug 19, 202650 minS2026

  8/19/26 Episode Summary Scott welcomes the founder of The Healing Hedge Witch for an in-depth discussion on implementing a successful subscription model on Shopify. This episode offers a practical, real-world look at how The Healing Hedge Witch uses recurring subscriptions to build a predictable revenue stream and foster a loyal customer base. They explore the specific strategies that have worked for their unique product line and the lessons learned along the way. Store owners will learn about the tangible benefits of offering subscriptions and gain actionable advice for their own businesses. The conversation covers key considerations, from customer experience to the technical setup using the Recharge app. This is an instructional deep-dive for anyone looking to leverage the power of subscriptions to grow their Shopify store. Show Links The Healing Hedge Witch - https://thehealinghedgewitch.com/ Spellcrafter - https://shopspellcrafter.com/ Demysify Magic - https://demystifymagic.com/ The Potionary - https://thepotionary.com/ Recharge - https://apps.shopify.com/subscription-payments Video & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-192-subscriptions-with-the-healing-hedge-witch

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  Episode #191

  Episode 191 - What AI can do for your Shopify brand today

  Aug 5, 202629 minS2026

  8/5/26 Episode Summary Two things about AI are true at the same time: it's genuinely powerful when wired into your systems, and getting it there is a lot harder than the demos suggest. In this episode Scott gives you both halves. He walks through Client OS, the tool JadePuma built and runs on client brands — a connector that sits between Shopify, Klaviyo, Notion, GitHub, and Google Drive, holds a detailed brand definition, and routes each task to whichever AI model fits it best by API. The demo covers what's actually running today: automated 404 reports with confidence-scored redirect recommendations, scheduled ADA compliance checks that hand errors to a human expert, brand-compliance scoring on existing pages and emails, sentiment analysis on customer reviews to keep brand language in sync with how customers actually talk, and landing pages built from the theme's existing sections. Coming next: ad platforms, social, Google Analytics, and a connection to the marketing calendar — with the goal of one coordinated campaign across every channel, assembled by AI with human checkpoints built into every skill. Then the honest part. Client OS has taken more than a full-time month from JadePuma's strongest developer and it isn't finished. The connections break, APIs change, and chaining tasks together multiplies the failure points. That math works for an agency amortizing the build across a roster of brands; it usually doesn't work for a single store. Scott's takeaway for store owners: don't build this yourself — ask your agency what they're building, how they're using AI on your brand, and what they'd never let it touch. Show Links Leave a review - https://ratethispodcast.com/solutions Video & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-191-what-ai-can-do-for-your-shopify-brand-today

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  Episode #190

  Episode 190 - Shopify's New Powerful Collections

  Jul 22, 202615 minS2026

  7/22/26 Episode Summary Shopify is rolling out a new Collection engine, and it's a big step forward for store owners. In this episode, Scott walks through what's changing: the old split between manual and smart collections is gone, replaced by collections built from a combination of sources. That means you can now mix automated rules, manual inclusions, exclusions, and pinned products in a single collection, nest collections inside other collections, and target down to the variant level so a collection shows only the red dresses, not the whole product. Scott covers real-world scenarios like self-maintaining sale collections, cleaner navigation, and variant-aware automatic discounts, plus why well-built collections turn your store from a list of products into a decision-making engine that moves shoppers down the funnel. He also shares one caution about third-party apps that haven't been updated for the new engine yet. Show Links Datify - https://apps.shopify.com/datify Video & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-190-shopifys-new-powerful-collections

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