
The Shivers Report
The 3 Things That Determine Whether Your Home Sells in 2026
Today’s real estate market is not for the faint of heart, especially for sellers. In this episode of The Shivers Report, Nick and Keegan break down the three factors that can determine whether a home sells successfully in 2026: pricing, exposure, and negotiation. With the market changing quickly, sellers can no longer rely solely on an old appraisal, tax-assessed value, a nearby sale from six months ago, or what they originally paid for the property. What matters most is the competition buyers are seeing today. In this episode: • Why active and pending listings matter more than older sold properties • The difference between aspirational, perceived market value, and event-based pricing • Why pricing is an invitation to see the home • How overpricing can help sell competing properties • Why maximum exposure usually creates stronger offers • When an off-market sale may make sense • How online engagement should translate into in-person activity • Why negotiation experience matters more in a difficult market • How condition, location, competition, and property type affect strategy Whether you are selling an entry-level home, a rural property, a luxury residence, or something completely unique, the right strategy must reflect the current competition in your specific market. The market does not care what a seller wants or how much they invested. It responds to price, presentation, exposure, location, and demand. #ShiversReport #HomeSelling #SellerTips #HousingMarket #RealEstate #PricingStrategy #ListingAgent #RealEstateMarketing #HomeValue #PNWRealEstate #PortlandRealEstate #OregonRealEstate #WashingtonRealEstate #NickShiversTeam #WeHaveYouCovered

