business
Hosted by Lofty · business · EN-AU · 44 episodes
The best lawyers aren’t found in big firms. They're found in the stories of those who left.We're getting to know self-employed lawyers so the world can too. Over 84% of law firms in Australia are sole practitioners—yet they remain the most overlooked force in the profession. They are the quiet backbone of the legal industry & the only alternative to the billable hour beast. Join Lofty as he celebrates these unsung heroes of the industry & those who support them.You'll hear the stories, the struggles, and the services that make them so unique and valuable.
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Contact path
Public web form
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchThe best lawyers aren’t found in big firms. They're found in the stories of those who left. We're getting to know self-employed lawyers so the world can too. Over 84% of law firms in Australia are sole practitioners, yet they remain the most overlooked force in the profession.
The SELL Life for Lawyers is hosted by Lofty. The show has published 44 episodes to date.
Recent episodes include "Stop Renting Attention: Build Digital Real Estate With Law Firm SEO" (2 September 2026, 46 minutes), "How Hospitality Skills Helped Build a National Business for Lawyers with Cullen Haynes of Legal Home Loans" (27 July 2026, 41 minutes), and "Why Profitable Law Firms Still Run Out of Cash" (9 July 2026, 29 minutes).
The SELL Life for Lawyers publishes roughly every two weeks, with episodes averaging 38 minutes across 44 episodes.
Booking probability for The SELL Life for Lawyers is 31%, and the host is rated Selective on guests. The SELL Life for Lawyers requires a Pod Score of 80 or higher. The SELL Life for Lawyers's contact route on record: public web form.
The strongest fits for The SELL Life for Lawyers are Law & Legal Services. The SELL Life for Lawyers has a business audience.
Lofty hosts The SELL Life for Lawyers, a business show with 44 episodes published.
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The SELL Life for Lawyers
Most law firms think SEO is another channel for generating leads. Jason Xu argues that is the wrong way to think about it. Jason is a former lawyer who worked both in-house and in private practice before founding...
The SELL Life for Lawyers
What does working in hotels, managing demanding guests and learning the art of service have to do with building a national financial services business for lawyers? Quite a lot, according to Cullen Haynes. In this...
The SELL Life for Lawyers
A law firm can look profitable on paper and still run out of cash.That is the uncomfortable truth at the centre of this conversation with Imran Mustafa from Bookkeeping Services Australia.Imran works with solo and small...
The SELL Life for Lawyers
AI is useful. But legal drafting is not the place to blindly trust something that is “probably” right?In this episode, Steve Hantos explains why generative AI can be incredibly powerful for lawyers, but dangerous when...
The SELL Life for Lawyers
AI is not the death of small law firms. It may be their greatest advantage. In this episode of The SELL Life Podcast , Lofty speaks with Ryan Zahrai, co-founder of Parachute , about why legal AI could become the biggest...
The SELL Life for Lawyers
Referral partner marketing for lawyers can be far more effective than cold leads, Google Ads, Meta Ads, or random networking if you have a system. In this episode of The SELL Life for Lawyers Podcast , I speak with...
The SELL Life for Lawyers
If you’ve been told that ranking on Google is the key to building a successful law firm, this episode will challenge that assumption. In this conversation, we break down why SEO is no longer the reliable growth engine...
The SELL Life for Lawyers
If you're a lawyer thinking about going out on your own… this episode will save you months of frustration—and potentially thousands of dollars.In this conversation, we sit down with Frank Downes from Juris IT to break...
The SELL Life for Lawyers
For the first time on The SELL Life Podcast, Lofty is in the hot seat . Interviewed by Chris White from The Now Group (networking expert and League Loot partner), this episode dives into what’s really driving The SELL...
The SELL Life for Lawyers
If you’re a self-employed lawyer, consultant solicitor, or solo law firm owner and you feel flat out… but not actually moving forward — this episode is for you.In this conversation with Andy Parker from Understand Your...
The SELL Life for Lawyers
It's estimated over 70% of Australians avoid hiring a lawyer.They do not qualify for legal aid.They are not wealthy enough to comfortably afford traditional law firm fees.This is the “missing middle majority” in legal...
The SELL Life for Lawyers
From 1 July 2026, Tranche 2 AML/CTF reforms will apply to Australian lawyers under AUSTRAC. Most sole practitioners don’t yet realise how significant this shift will be. In this episode of The SELL Life for Lawyers...
The SELL Life for Lawyers
What happens when lawyers stop thinking about billable hours… and start thinking AI-first? In this episode of The Self-Employed Lawyers League Podcast, I sit down with Samuel Junghenn, founder of AI Legal Assistant, to...
The SELL Life for Lawyers
AI is changing legal research fast — but here’s the uncomfortable truth most lawyers already feel in their gut: 👉 You still need a human to sign off on the answer. In this episode, we're joined by Jonathan Seifman...
The SELL Life for Lawyers
What happens when a law student decides the traditional research grind is broken… and builds something better? In this episode Lofty sits down with William McCartney , founder of HABEAS , a next-generation AI legal...
The SELL Life for Lawyers
What happens when a career in hospitality at sea turns into a 20-year legal career, and then into self-employment by design? In this episode of The SELL Life for Lawyers Podcast, Lofty sits down with Jackie Kitching, a...
The SELL Life for Lawyers
Most lawyers write dry blog posts.Jaz Dhaliwal wrote a children’s book on property law.In this episode of The SELL Life Podcast, I sit down with Jazz, a UK residential conveyancer with Taylor Rose and a self-employed...
The SELL Life for Lawyers
Is the presumption of innocence still alive and well in Australia… or are we quietly drifting towards a “presumption of guilt” in practice? In this episode, I’m joined by Victorian criminal lawyer and one of the Owners...
The SELL Life for Lawyers
If you’re a lawyer who secretly hates “networking” but loves great clients and warm referrals, this one’s for you. In this episode, I’m joined by Chris White, founder of Now Group, to rethink networking completely –...
The SELL Life for Lawyers
What if the problem in your firm isn’t policy… it’s apathy?In this episode we were joined by Nicole Rose. Ex-Big Law employment lawyer turned global compliance program builder who shows how creativity, behaviour...
Recent guests on The SELL Life for Lawyers. Study who booked and why before you pitch.
author of Explain Yourself: Master the Art of Explanation in the Age of AI, DePaul University
Representative of Oregon's District 20 in the House of Representatives, University of British Columbia
CEO, Understand Your Group
Operations & Development Director and Board Chair, Thomasville city government
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