The Seen
He sold $10k in 3 weeks with no product... and now it makes over 6-figures
Brian Hamor built a cleaning business in 3 days to fund his real startup. That company, BuyerExperience, is now doing over six figures and growing. But getting there wasn’t a straight line: two years making zero dollars at his first company (now at over 7 figures), a co-founder who tried to blackmail him out of equity, and a $10k sale he closed in 3 weeks before the product even existed. In this episode of The Seen, we dive into: - How to sell before you’ve built anything (and why you should) - The exact cold-DM method he used to land a dream job with no experience - What you need to consider before deciding whether to bootstrap or raise (that VCs won’t tell you) - Why he’s never applied to a company in his life (and what he does instead) - How he built a passive service business (in 3 days!) that makes him $60-80k a year Follow Brian: LinkedIn - https://www.linkedin.com/in/brianhamor/ Show notes: (0:00) Trailer (1:05) Welcome Brian Hamor to The Seen (1:21) From pro basketball to founder (2:37) Medical sales to software: starting a company he knew nothing about (3:49) Finding the real problem (and why it wasn't the one they started with) (4:50) The confidence to leave a stable job for the unknown (5:34) Two years, zero dollars: what building with no traction actually feels like (6:57) The pivot that saved Play Easy (and how COVID accelerated it) (9:52) Why they skipped VC (10:26) The first deal: $15K ARR sold off an idea (13:54) Leaving Play Easy for "skill acquisition mode" (17:34) Studying buyer psychology instead of sales books (20:22) The Bezos principle: building fundamentals before layering on AI (21:53) The cold-DM method that landed his first sales job (23:32) His framework for prepping for any meeting (26:06) The Uber Eats analogy that led to BuyerExperience (27:47) 80% of deals close "lost"- and nobody knows why (28:23) From live interviews to AI surveys at scale (32:58) Staying "oddly confident" through 2 years of building (33:47) Three failed co-founder searches (and a blackmail attempt) (35:15) The non-technical founder's playbook: hire the architecture first (37:12) Selling off a Figma file before writing a line of code (38:21) Building a cleaning company in 3 days for cash flow (41:08) Why service businesses are so hard to scale (42:17) BuyerExperience crosses six figures (42:33) The scene is yours
