The Secret Marketing Diary of Personal Brands

You didn’t build your business to chase trends, create 90 pieces of content a week, or guess your way through visibility.You built it because you’re damn good at what you do and you’re ready to be seen, known, and paid like the expert you are.The Secret Marketing Diary of Personal Brands is the show for founders, experts, and CEOs who are tired of watching less-qualified people go viral and want the truth behind what actually builds a brand that sells.Hosted by Ginna Tassanelli, marketing strategist with 24+ years in the game and the powerhouse behind some of the most visible personal brands online, this show is your behind-the-feed look at the messy, magnetic, unfiltered side of brand growth.If you’ve ever asked:- “Why am I doing all this and still not being seen?”- “What do I actually need to post to get premium clients?”- “How do I stand out without selling my soul?”- “Is it too late to grow online if I’ve built my success offline?”- “Why does visibility feel like a fu

The Secret Marketing Diary of Personal Brands is a business podcast hosted by Ginna Tassanelli, with 29 episodes on record and a Required Pod Score of 80.

Ginna Tassanelli hosts The Secret Marketing Diary of Personal Brands, a business show with 29 episodes published.

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  Episode #29

  How to Activate the Premium Buyers Already Watching You — 4 Moves That Work This Week

  Sep 30, 202618 min

  Most founders think they have a visibility problem. They do not. People are already watching. Reading your posts. Clicking your profile. Saving your content. They are just not saying anything. That is not an audience problem. That is an activation problem. In this episode I break down 3 truths about how premium buyers actually make decisions — including what a premium buyer actually is and why they are almost certainly already in your audience right now — and then give you 4 specific moves to activate them this week. Not next month. This week. The first 3 moves you can start tonight. Move 4 is the engine that makes the other three compound over time and it is the reason some founders are closing six-figure contracts within 7 days of one video. DM me the word UNMUTE on Facebook, Instagram, LinkedIn, or Substack and I will send you the link to the UnMute Yourself Intensive personally. Connect with Ginna: → Book a mini Marketing Audit - https://ginnat.live/brand-audit ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/ ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/ The Secret Marketing Diary of Personal Brands. Where established Founders and CEOs stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

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  Episode #28

  What Founders and CEOs Are Doing Differently to Win in the AI Era

  Sep 16, 202624 min

  I went live for the first time in 2016 to talk about jewelry. Not marketing. Jewelry. After sixteen years in this industry and nine years of owning HYPE Media, I finally got on camera. For a fashion accessories side hustle. And it changed everything about my business. Because the second I stopped hiding behind my logo and started showing up as an actual human being, people who had known me for years came out of the woodwork wanting to hire me. People who had no idea I even owned a marketing agency. That is what the founders and CEOs who are winning in the AI era right now are doing differently. They are showing up as real people. In a feed full of robots. In this episode I give you three specific content formats that are cutting through on Facebook, LinkedIn, and Instagram right now with almost zero production time, zero editing, and thirty minutes or less a week. No ring light. No script. No perfect background. DM me the word HUMAN on Facebook, Instagram, LinkedIn, or Substack. I will personally look at how to connect your content to a real visibility and revenue system. Connect with Ginna: → Book a mini Marketing Audit - https://ginnat.live/brand-audit ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/ ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/ The Secret Marketing Diary of Personal Brands. Where established Founders and CEOs stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

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  Episode #27

  Burn the Funnel: Build 7 Figures With One Offer and One Book | Christie Ruffino

  Sep 9, 202639 min

  Everyone told you to build the funnel. Stack the offers. Start low ticket and work your way up. Christie Ruffino spent over 20 years on that struggle bus before she figured out it was the wrong model entirely. Christie is a former hustle-and-grind addict turned AI-powered business strategist who now helps women coaches scale from inconsistent cash flow to predictable seven-figure growth without working more hours. She is the founder of Mastery Unleashed Coaching and Unleashed Publishing and a bestselling author of 21 books. In this episode Christie breaks down the Anti-Ascension Framework — why starting with one high ticket offer is actually easier, faster, and more profitable than the ascension model most coaches are still teaching. We get into why your signature story is the thing that makes premium buyers throw their credit cards at you, how to package one transformational offer with a pay-as-you-grow guarantee that removes all the risk, and why a book is not a publishing achievement but a client attraction machine. I also share my own story of being a co-author in Christie's Overcoming Mediocrity series, how it changed my business, and why it literally led to this podcast existing. Grab Christie's The Ultimate Profitable Authority Book™ Blueprint - Discover 10 proven strategies entrepreneurs use to turn their book into a client-attracting authority engine that generates conversations, partnerships, and high-paying clients. ➡️ http://profitableauthoritybook.com/blueprint Learn more about Christie: https://christieruffino.com/ Connect with Christie on socials: FB: https://www.linkedin.com/in/christieruffino LI: https://www.facebook.com/christieleeruffino Connect with Ginna: → Book a Brand Audit - https://ginnat.live/brand-audit ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/ ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/ ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/ Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff strategy for established experts ready to stop being invisible online.

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  Episode #26

  From Marketing Chaos to a System That Actually Generates Weekly Revenue Online

  Sep 2, 202634 min

  Maybe you are doing all of this on your own. Maybe you have an agency. Maybe you have multiple people each doing their own thing with nobody talking to each other. Whatever the situation, if you are posting, running ads, have a funnel, a CRM, a content calendar, and still not seeing consistent premium clients coming in, the problem is almost never any one of those pieces. It is that none of them are connected to each other. That is not a marketing problem. That is a disconnected ecosystem problem. In this episode I share a real client story. Four agencies. Almost four years. Zero results. And what we built in 90 days that changed everything. Plus the exact questions to ask before you trust anyone with your marketing ever again. DM me the word ECOSYSTEM on Facebook, Instagram, LinkedIn, or Substack and I will personally look at where your specific disconnection is. Connect with Ginna: → Book a mini Marketing Audit - https://ginnat.live/brand-audit ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/ ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/ The Secret Marketing Diary of Personal Brands. Where established Founders and CEOs stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

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  Episode #25

  How Personal Brands Are Thriving In Today's Market Using Organic Social and AI Guardrails With Dorien Morin-van Dam

  Aug 19, 202640 min

  Everyone is saying organic social media is dead. Run ads. Use AI. Automate everything. Here is the problem with that. AI does not fix bad marketing. It amplifies it. And if you do not have the foundation in place first, your story, your presence, your actual human voice, nothing you layer on top of it is going to stick. Not your ads. Not your automations. Not your AI generated content. Nothing. In this episode I sat down with Dorien Morin-van Dam, certified social media manager, agile marketer, international speaker, and 15-year content strategist, to talk about why organic is still the foundation of everything, what AI guardrails actually look like inside a real business, and why the personal brands that are winning right now are the ones willing to show up as actual humans in a world full of clones. We also get into something I think every business owner needs to hear right now: - The difference between using AI as a tool and letting it replace you entirely. - Where that line is. - And what happens to your brand when you cross it. And Dorien's answer to the secret question I ask every single guest at the end of this episode? It is one of the best answers I have gotten. And it is going to change how you think about building your brand. If you have been told organic is dead and you believed it, this episode is going to be a rude awakening in the best possible way. Do not skip this one. Read more marketing tips from Dorien on her blog: https://www.moreinmedia.com/blog Connect with Dorien on LinkedIn: https://www.linkedin.com/in/dorienmorinvandam/ New episodes every week on The Secret Marketing Diary of Personal Brands. Built for the expert who has the credibility, the results, and the track record — and is still invisible online. That ends here. Connect with Ginna: → Book a mini Marketing Audit - https://ginnat.live/brand-audit ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/ ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/ ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/ The Secret Marketing Diary of Personal Brands. Where established experts stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

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