
Episode #15
Coffee Quality, Part 3: When the “quality” myth hits the farm
<p>For twenty years, the 2004 cupping form profoundly shaped the specialty coffee world.</p> <p> </p> <p>But on the hillsides of coffee farms, some of the form’s byproducts have been disadvantaging producers. </p> <p> </p> <p>In this episode, we follow two producers whose lives collided with the myth of universal quality. These stories reveal how a single idea of “quality” can close doors for the people with the least power in the supply chain. </p> <p> </p> <p >The new coffee evaluation form, the CVA, is still young, and with any luck it will keep evolving. I hope for a...






