
The Sales Athlete Podcast
From $6M to $32M in Commercial Roofing Sales | Cody Russell & Ryan Groth
<p>In this episode of the Sales Athlete Podcast, Ryan Groth sits down with Cody Russell of Priority Roofing to unpack what it really takes to build a nationwide commercial roofing sales team.Cody shares how he’s scaled from his first $6M year to over $32M in contracts, why commercial roofing is more like gardening than fishing, and the exact tactics his team uses to win in storm restoration and retail markets.You’ll learn:How Priority Roofing approaches national expansion in commercial salesBest practices for storm restoration vs. retail projectsThe power of service departments in building long-term relationshipsWhy Chal...

