
Episode #34
Episode 34 - Farming Curious with Cam Ogilvie
Welcome to episode 34, featuring Cam Ogilvie. Here's a summary of what you have to look forward to this episode: A bit about Cam - Founder and Principal of Curioso Coaching & Consulting (Guelph, Ontario) - Certified Change Management Professional through the Association of Change Management Professionals (ACMP) - Helps farmers, agribusinesses, and their partners work through adopting new technologies and practices - Spent four years at a U.S. soil-health nonprofit, leading McCain Foods' regenerative agriculture grower program across North America - Author of the upcoming book Farming Curious: A Guidebook for Making Change, Navigating the Chaos, and Future-Proofing the Farm (planned for fall 2027) Links - https://www.curioso.ca/ - https://www.linkedin.com/in/cameron-mark-ogilvie/ Episode Highlights - [01:02] Meet Cam: change management for the peopleside of farming - [01:20] Barn floods and forgotten hoses: even the best checks and balances fail - [02:57] McCain Foods' 2022 pledge to make all of its potato acres "regenerative," and how 300+ growers reacted - [04:18] The key insight: farmers needed help putting the practices to work on their own farms, not more education on them - [06:39] Cost is the surface problem. Successful adopters ask "How can I make this pay?" instead of "Can this pay?" - [08:00] Change vs. transition: something that happens to you vs. something you move through - [10:02] Succession, robotics, and AI: why even raising the topic can feel threatening - [10:33] "Change isn't just project management - it's people management" - [11:51] Is resistance really anger, or fear underneath it? - [12:52] Marshall Rosenberg's “Nonviolent Communication”: under every emotion is an unmet need - [14:15] Personality styles: analyticals and drivers need facts first, while amiables and expressives need time - [15:21] "Facts don't care about your feelings" - but feelings don't care about your facts either - [16:45] "Farmers are rugs": sweeping unresolved issues out of sight - [17:16] Asking "why" to understand someone vs. asking "why" to prove them wrong - [18:52] Coaching vs. advising: the farmer is the expert on their own operation - [21:21] Book announcement: “Farming Curious” and its chapter on enjoying change - [22:13] Building a change-positive culture on the farm, and why the coffee shop isn't one - [23:45] Featured quote (Amanda Zaluckyj, “The Farmer's Daughter USA”): "The story of family farming underscores a legacy of sustainability." - [24:32] Legacy as a shield vs. legacy as proof of adaptability - [26:40] Sustainability means change and legacy means tradition, and the two can coexist - [27:01] Curiosity, a learner's mindset, is what holds legacy and sustainability together - [28:57] Lightning round: if you wrote an autobiography, what would the title be? Resources Mentioned - https://www.curioso.ca/ - https://www.acmpglobal.org/ - Nonviolent Communication by Marshall Rosenberg - McCain Foods Regenerative Agriculture Framework (published standard, available on McCain's website) - Amanda Zaluckyj - The Farmer's Daughter USA https://www.agdaily.com/writer/amanda-zaluckyj-farmers-daughter-usa/ - Land Rich, Cash Poor by Brian Reisinger (guest on Episodes 013 and 014) - Farming Curious by Cam Ogilvie, launching fall 2027 (book website coming this fall)






