Hosted by Inverta Marketing · 🇺🇸 US · EN · 30 episodes
Established thought leaders with verified media credentials.
The RevRoom: where marketing leaders and innovators share their secrets to driving growth and maximizing impact. Join us each episode as we dive deep into the strategies and insights of top CMOs and thought leaders, uncovering the tactics that transform ideas into revenue. Whether you're a seasoned marketer or an aspiring leader, The RevRoom is your go-to source for actionable advice and industry trends. Let's unlock the potential of your marketing strategies together!
Inverta Marketing hosts The RevRoom, a business show with 30 episodes published.
In this final episode of 2025, we bring you a compilation of the best, most actionable advice from B2B marketing leaders on how to build a new marketing playbook for a complex buying environment. Stop chasing MQLs and th
Most marketing leaders inherit chaos and respond by adding more: more people, more tech, more campaigns. Douglas Nelson did the opposite—and grew originated revenue contribution to over 30% with an overall marketing infl
Marketing leaders are caught in a perfect storm: shrinking budgets, rising expectations, and an avalanche of AI promises. Everyone's talking about AI transformation, but few are clear on where it actually belongs in thei
Overview: B2B marketing has fundamentally changed, but most teams are still stuck playing "spray and pray" with their content strategy. While everyone's talking about AI writing tools, the companies actually winning are
Overview: Marketing planning season is here, and most teams are about to repeat the same frustrating cycle: waiting for sales numbers that never come, getting vague revenue targets without context, and building campaign
The traditional event playbook is dead – host a webinar, collect MQLs, pass to sales, celebrate pipeline. Today's successful events serve as relationship accelerators and community builders that extend far beyond the ini
In this episode of The RevRoom, we explore how field marketing creates irreplaceable human connections that demonstrably drive revenue in today's B2B landscape. Our guests share their contrasting but complementary approa
In this episode of The RevRoom, we sit down with Julie Wiethop from Ocrolus to explore how direct mail is making a powerful comeback in B2B marketing—not as a nostalgic throwback, but as a strategic revenue driver. Julie
In this episode of The RevRoom, we explore how B2B marketers can move beyond traditional channels to embrace video as a powerful relationship-building tool. Our guest, Ademola Adelakun from A2 Media, debunks common misco
This episode of The RevRoom explores how B2B companies can successfully implement influencer marketing strategies, featuring insights from Madhav Bhandari of Storylane. The conversation traces Storylane's journey from co
This episode tackles the fundamental problems with traditional MQL-based marketing approaches and presents a new framework for measuring marketing effectiveness that better aligns with actual buyer behavior. Industry exp
Most B2B marketing budgets are flat or shrinking, forcing teams to make tough decisions about where to invest. This episode challenges conventional thinking by arguing that creative excellence isn't a luxury line item bu
In this episode of The RevRoom, host Rachel Bryant speaks with David Coates and Ivonne Smith from Forter about their innovative approach to combining customer advocacy with account-based marketing. They share how their s
In this episode of The RevRoom, host Rachel Bryant welcomes back Brian Schmid, Inverta's AI Practice Lead, to discuss how AI is transforming B2B marketing in 2025. Building on their October 2024 conversation, they'll exp
Marketing teams face unprecedented challenges in 2025, from shifting buyer behaviors to resource constraints. In this episode of The RevRoom, host Rachel Bryant welcomes marketing leader and founder Lindsay Tjepkema to e
In this RevRoom episode, Kelly Santos of Intelex Technologies shares how strategic campaign planning transformed her marketing team from creating disconnected content pieces to developing integrated, buyer-aligned campai
Part 2 of 2: In this episode of the RevRoom, we explore the revolutionary shift from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs) and buying groups with Jeremy Schwartz from Palo Alto Networks.
Part 1 of 2 In this episode of the RevRoom, we explore the revolutionary shift from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs) and buying groups with Jeremy Schwartz from Palo Alto Networks.
In this episode of The RevRoom, we explore how customer marketing has transformed from a traditional advocacy function into a critical revenue-driving component of modern B2B organizations. Our guest shares real-world in
In our first episode of Season 2, we explore how Marketing Operations teams are evolving from tactical executors to strategic enablers of the buyer’s journey experience. We'll discuss with Mike Rizzo and Darrell Alfonso
Mike Rizzo
senior vice president, chief banking officer · MarketingOps.com
2 appearances on this show
Kerry Cunningham
Research and Thought Leadership · 6Sense
1 appearance on this show
Lindsay Tjepkema
founder, growth advisor, and brand strategist · Human Brands Win
1 appearance on this show
Jeremy Schwartz
Chair of Sustainable Transformation Practice · WisdomTree Investments
2 appearances on this show
Darrell Alfonso
Director of Marketing Strategy & Operations · Indeed
1 appearance on this show
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The RevRoom is hosted by Inverta Marketing. The show is categorised under business (marketing) and has published 30 episodes.
The RevRoom has published 30 episodes.
The RevRoom regularly covers business, marketing. It sits in the business category, with a marketing focus.
The RevRoom is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The RevRoom hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The RevRoom average 46 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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