
Episode #10
I thought I already unlearned this
The short version: Sometimes the should doesn’t look like a should. Sometimes it looks like growth, certainty, better positioning, or the version of business everyone else seems to be doing. What this is: A solo riff from the middle of the fog clearing. I’m talking about what happened after I launched Move It Out, made the hard call to let go of a misaligned client, and found myself trying to force my business into a version that looked good on paper but didn’t actually feel like me. This one is about the sneaky misfits. The kind that don’t scream “wrong.” They feel close enough that you keep tugging at them like pants that technically fit but make you uncomfortable the entire time you’re wearing them. In this episode: – Why I’m going back to the voice-memo-in-the-car version of this podcast, and what that has to do with choosing the format that actually gets made instead of the one that looks more legit – What I’m taking from a 17-day launch that didn’t sell, including the data, the show-up proof, and why I’m not making “zero sales” mean the whole thing was a failure – How uncertainty made me start borrowing other people’s certainty, why that can be extra sneaky when you’re late-diagnosed and used to looking around for the rules, and the question that helped me find my way back to what actually lights me up Links & mentions: → Jennie + Meredyth, and the “infocrack” callout that lives rent-free in my brain ( Make It Happen Summit ) → Annie P. Ruggles ( Make a Move Mondays ) Connect: [ Website ] · [ Instagram ] · [ Listener form ]

