The REDX Podcast

Listen to The REDX Podcast to discover tips, tricks, habits, and hacks from top-performing real estate agents. No matter what stands in your way, we've got all the best resources in place to provide clarity, support, and peace of mind so you have more time to connect with the right people, and create meaningful opportunities to succeed in your business.

The REDX Podcast is a business podcast hosted by REDX, with 418 episodes on record and a Required Pod Score of 80.

REDX hosts The REDX Podcast, a business show with 418 episodes published.

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  The REDX Podcast

  A Real Estate Agent’s Guide to Paid Ads and Prospecting

  Oct 1, 20261h 14m

  In this episode of the REDX Podcast, Hannah Rabé sits down with Keeley Stevens to explore how paid advertising and organic social media can work together to support real estate prospecting. Keeley, who manages REDX’s social media strategy and organic content, explains how Ad Builder allows agents to use their REDX data to reach specific audiences on Facebook and Instagram. The conversation explores how agents can use different strategies for Expireds, FSBOs, FRBOs, GeoLeads, and pre-foreclosures while building stronger recognition between their name, their market, and real estate. Throughout the conversation, Hannah and Keeley break down when to use reach and awareness campaigns versus traffic campaigns, how to customize ad templates, how to evaluate campaign performance, and why organic content is an important part of the process. Keeley also explains why advertising should not replace prospecting conversations and why agents should have an active, credible social presence before sending people to their profile through paid ads. From choosing the right message for each lead type to creating consistent content that shows both expertise and personality, this episode offers practical strategies to make social media a more intentional part of your prospecting system. Here's What You'll Discover in This Episode... • What Ad Builder does and how agents can use their REDX data to reach specific audiences on Facebook and Instagram. • How continuously updated lead lists can help maintain campaign momentum without repeatedly rebuilding campaigns. • Why advertising messaging should match the specific lead type and situation being targeted. • How agents can use templates as a starting point while making their content more personal and recognizable. • What reach and awareness versus traffic campaigns are designed to accomplish. • How agents can use advertising alongside postcards, calling, open houses, and other prospecting activities. • Why campaign budgets should be evaluated based on the size of the audience and the results being generated. • How metrics such as CTR, CPC, reach, impressions, and clicks can help determine whether an ad needs to be adjusted. • Why consistent organic posting helps build credibility when prospects visit an agent's social media profile. • How agents can turn successful organic content into potential paid advertising.• What strategies can be used for Expireds, FSBOs, FRBOs, GeoLeads, and pre-foreclosures. • Why paid advertising should support prospecting conversations rather than replace them. JUMP TO THESE TOPICS 00:00 – Introducing Ad Builder & Paid Social Strategy 03:00 – How REDX Data Updates Ad Audiences 08:00 – Choosing the Right Ad & Audience 12:00 – Customizing Templates & Creating Content 17:00 – Reach, Awareness & Traffic Campaigns 20:00 – Combining Ads With Postcards & Prospecting 22:00 – Setting Your Advertising Budget 31:00 – Understanding Ad Performance & Metrics 39:00 – Strategies for Different Lead Types 44:00 – Using GeoLeads for Social Advertising 47:00 – ☎️ How Ads Support Prospecting Conversations 54:00 – Building Credibility Through Organic Social 59:00 – Turning Organic Content Into Paid Ads 1:08:00 – Knowing When Your Ads Are Working 1:13:00 – Getting Started & Improving Over Time REACH KEELEY STEVENS: ⚡️Facebook Community: https://www.facebook.com/share/g/1ArVzBNT6a/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

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  The REDX Podcast

  How Circle Prospecting Creates Consistent Listing Opportunities

  Sep 24, 202635 min

  In a challenging real estate market, consistent prospecting and meaningful conversations can help agents create new opportunities. In this episode of the REDX Podcast, Tyler sits down with Kent, an experienced real estate agent who shares how he uses circle prospecting to generate listing opportunities and build relationships with homeowners. Rather than relying solely on expired listings or traditional cold calling, Kent explains how he adapts his approach to changing market conditions by focusing on just-listed and just-sold properties, neighborhood outreach, and strategic follow-up. Kent breaks down his process for prospecting around listings, including how he identifies the right homeowners to contact, customizes his call lists based on property type and price range, and follows up when a property is listed, goes under contract, and sells. He also shares how he uses REDX GeoLeads and Vortex to organize prospecting efforts, reach homeowners through multiple channels, and identify potential sellers in areas where buyers want to live. The conversation explores how postcards, phone calls, and consistent follow-up can work together to create future business, with Kent sharing that this approach can generate approximately one listing per month when he stays consistent with it. For agents looking to adapt to a changing market, build stronger neighborhood relationships, and create more listing opportunities through proactive outreach, this episode offers practical strategies they can put into action. Here's What You'll Discover in This Episode... • Why circle prospecting can help agents generate listing opportunities in a changing market. • How Kent uses just-listed, just-sold, and under-contract properties to create a repeatable prospecting process. • What to consider when selecting 100–150 nearby homeowners or targeting properties in a similar price range. • How to customize prospecting lists for high-end homes and specific neighborhoods. • Why informational calls can help agents build familiarity without immediately pushing homeowners to sell. • How to follow up at different stages of a listing to create additional opportunities. • What makes postcards, phone calls, and other outreach methods more effective when used together. • How REDX GeoLeads helps agents connect with homeowners in areas where buyers want to live. • Why filtering expired listings by equity may help agents focus on homeowners with more flexibility. • How consistent prospecting can create more conversations, relationships, and opportunities to work with the clients they want. JUMP TO THESE TOPICS 00:00 – ️ Introduction: Prospecting in a Changing Market 03:00 – Understanding Circle Prospecting 04:00 – ☎️ Traditional Neighborhood Prospecting 05:00 – Turning Listings Into More Opportunities 07:00 – Targeting the Right Homes and Price Ranges 11:00 – The Just-Listed Call Strategy 14:00 – Following Up When a Property Goes Under Contract 17:00 – How Circle Prospecting Generates Listings 21:00 – ⏱️ Building a Consistent Prospecting Routine 25:00 – Using Postcards and Vortex to Support Outreach 28:00 – ️ Using GeoLeads to Find Opportunities Around Buyers 30:00 – Finding the Low-Hanging Fruit and Staying Consistent 32:00 – Getting Back to the Basics of Prospecting REACH KENT: ⚡️ Website: https://listingacademy.com/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

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  The REDX Podcast

  From Manual Prospecting to a More Efficient Lead System

  Sep 17, 202643 min

  In this episode, Colby shares how he moved from manually researching expired listings and spending significant time preparing individual prospects to using REDX to streamline his prospecting workflow. He explains how he uses the Power Dialer, Expireds, and GeoLeads, including using GeoLeads to identify potential opportunities when buyers are looking in specific areas. He also discusses how he organizes prospecting information, verifies contacts before moving them into GoHighLevel, and separates prospecting from long-term nurturing. Colby Parker is a Jonesboro, Arkansas real estate professional who has been licensed since 2019 and has been working full-time in real estate since 2022. Before real estate, Colby spent years working in mental health, including visiting clients in their homes and helping them make progress. As he transitioned into real estate, he initially balanced both careers before going full-time. His journey highlights how intentional prospecting, consistent action, and a focus on serving people can help build a sustainable business. Here's What You'll Discover in This Episode... • How Colby's mental health background shaped how he approaches real estate conversations. • Why moving from a broad prospecting approach to more intentional lead generation changed how he built his business. • How conversational prospecting can create more authentic interactions than relying too heavily on rigid scripts. • What Colby learned from manually researching expired listings and verifying prospects before making calls. • How the REDX Power Dialer helps him move through larger prospecting lists more efficiently. • How Colby uses GeoLeads when buyers are looking for properties in specific neighborhoods or areas. • What questions Colby asks when a homeowner indicates they might consider selling for the right price. • How he uses REDX to organize notes, dispositions, hot leads, and callback lists during prospecting. • Why verifying contacts before moving them into his CRM helps keep his database more accurate. • How focusing his prospecting on leads and listings supports the type of business and lifestyle Colby wants to build. JUMP TO THESE TOPICS 00:39 – ️ Meet Colby Parker & His Real Estate Journey 02:00 – From Mental Health to Real Estate 07:31 – Making the Transition to Full-Time Real Estate 10:20 – Moving Toward Intentional Lead Generation 12:40 – Using Questions to Start Better Conversations 14:00 – Making Prospecting More Authentic 17:17 – Finding a More Efficient Prospecting Workflow 19:32 – ⚡ Moving to the Power Dialer 30:10 – Finding Opportunities Through Buyer Demand 35:10 – Using Notes, Dispositions & Callback Lists 36:20 – Connecting Prospecting With the CRM 40:20 – Verifying Leads & Measuring Prospecting Results 41:50 – Shifting Focus Toward More Listings 46:10 – ❤️ Leading With Value & a Servant's Heart REACH COLBY PARKER: ⚡️ Facebook: https://www.facebook.com/Cparkerrealestate/ ⚡️ Instagram: https://www.instagram.com/colby.parker.realtor/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

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  The REDX Podcast

  Mastering Expireds Through Consistency, Questions & Follow-Up

  Sep 15, 202634 min

  In this episode, Keith Brown, a San Francisco Bay Area real estate agent with more than two decades of experience, shares how he used REDX for more than a decade to build his business through consistent prospecting. After spending 18 years as a professor at Cal State East Bay and selling real estate during the summers, Keith eventually transitioned into real estate as a more systematic business. Today, he focuses primarily on expired and canceled listings, while also working with FSBOs, notices of default, and notices of trustee sales. His disciplined prospecting approach has helped him generate more than $10 million in sales volume in a single year. Keith breaks down what it takes to consistently prospect expired and canceled listings and turn conversations into appointments. He explains his daily calling routine, his “seven days of pain” follow-up strategy, and why he believes the key to successful prospecting is focusing on the seller, not yourself. Keith also shares how he moved from relying heavily on scripts to using them as a foundation for genuine conversations, why asking open-ended questions is critical to uncovering motivation, and how persistence over time creates opportunities. He also walks through the prequalification process he uses after setting an appointment, his emphasis on communication and over-communication, and why he strives to be a “realtor for life.” This episode is especially valuable for agents looking to improve their expired prospecting, become more confident on the phone, and build a consistent system for generating appointments and long-term clients. Here's What You'll Discover in This Episode... • Why Keith considers expired and canceled listings a strong source of business. • How he uses a daily calling routine to work through expired and canceled leads consistently. • What Keith means by his “seven days of pain” follow-up system. • How he overcame his early struggles with scripts and became more comfortable having real conversations. • Why asking open-ended questions is essential to discovering a seller’s true motivation. • How persistence over time can lead to appointments even when many calls result in hang-ups. • Why agents should focus on the person they are speaking with rather than worrying about themselves. • How Keith prepares for listing appointments using a prequalification form and structured communication. • Why over-communicating with clients can make the real estate process calmer and easier. • What Keith believes agents should understand about asking for the appointment and finding motivation. JUMP TO THESE TOPICS 00:01 – Keith's Journey Into Real Estate 02:05 – Why Keith Focuses on Expireds & Canceleds 02:31 – How Keith Discovered REDX 06:12 – Why Expireds Are a Strong Lead Source 07:07 – Calling, Mailings & Social Media Prospecting 08:35 – The “Seven Days of Pain” Follow-Up System 10:01 – Overcoming the Challenge of Video & Social Media 12:29 – Learning Scripts & Becoming a Better Prospector 14:16 – ️ Asking Questions to Find Seller Motivation 17:30 – Advice for New Agents & Prospectors 18:12 – Persistence & Always Asking for the Appointment 22:53 – Preparing for the Listing Appointment 25:35 – Communication & Over-Communicating With Clients 26:55 – Building Referrals & Becoming a “Realtor for Life” 29:20 – Keith's Favorite REDX Features 30:21 – The Biggest Myth About Cold Calling 31:48 – Keith's Biggest Advice: Ask the Right Questions REACH KEITH BROWN: ⚡️Facebook: https://www.facebook.com/KeithBrownRealEstate/ ⚡️Website: https://www.keithbrownrealtor.com/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

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  The REDX Podcast

  Mastering Expireds Through Consistency, Questions & Follow-Up

  Sep 10, 202634 min

  In this episode, Keith Brown is a San Francisco Bay Area real estate agent with more than two decades of experience and more than a decade using REDX to build his business through consistent prospecting. After spending 18 years as a professor at Cal State East Bay and selling real estate during the summers, Keith eventually transitioned into real estate as a more systematic business. Today, he focuses primarily on expired and canceled listings, while also working with FSBOs, notices of default, and notices of trustee sales. His disciplined prospecting approach has helped him generate more than $10 million in sales volume in a single year. Keith breaks down what it takes to consistently prospect expired and canceled listings and turn conversations into appointments. He explains his daily calling routine, his “seven days of pain” follow-up strategy, and why he believes the key to successful prospecting is focusing on the seller rather than yourself. Keith also shares how he moved from relying heavily on scripts to using them as a foundation for genuine conversations, why asking open-ended questions is critical to uncovering motivation, and how persistence over time creates opportunities. He also walks through the prequalification process he uses after setting an appointment, his emphasis on communication and over-communication, and why he strives to be a “realtor for life.” This episode is especially valuable for agents looking to improve their expired prospecting, become more confident on the phone, and build a consistent system for generating appointments and long-term clients. Here's What You'll Discover in This Episode... • Why Keith considers expired and canceled listings a strong source of business. • How he uses a daily calling routine to work through expired and canceled leads consistently. • What Keith means by his “seven days of pain” follow-up system. • How he overcame his early struggles with scripts and became more comfortable having real conversations. • Why asking open-ended questions is essential to discovering a seller’s true motivation. • How persistence over time can lead to appointments even when many calls result in hang-ups. • Why agents should focus on the person they are speaking with rather than worrying about themselves. • How Keith prepares for listing appointments using a prequalification form and structured communication. • Why over-communicating with clients can make the real estate process calmer and easier. • What Keith believes agents should understand about asking for the appointment and finding motivation. JUMP TO THESE TOPICS 00:01 – Keith's Journey Into Real Estate 02:05 – Why Keith Focuses on Expireds & Canceleds 02:31 – How Keith Discovered REDX 06:12 – Why Expireds Are a Strong Lead Source 07:07 – Calling, Mailings & Social Media Prospecting 08:35 – The “Seven Days of Pain” Follow-Up System 10:01 – Overcoming the Challenge of Video & Social Media 12:29 – Learning Scripts & Becoming a Better Prospector 14:16 – ️ Asking Questions to Find Seller Motivation 17:30 – Advice for New Agents & Prospectors 18:12 – Persistence & Always Asking for the Appointment 22:53 – Preparing for the Listing Appointment 25:35 – Communication & Over-Communicating With Clients 26:55 – Building Referrals & Becoming a “Realtor for Life” 29:20 – Keith's Favorite REDX Features 30:21 – The Biggest Myth About Cold Calling 31:48 – Keith's Biggest Advice: Ask the Right Questions REACH KEITH BROWN: ⚡️ Facebook: https://www.facebook.com/KeithBrownRealEstate/ ⚡️ Website: https://www.keithbrownrealtor.com/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

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