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Hosted by Sandy Dedeian · 🇺🇸 US · EN-US · 93 episodes
Established thought leaders with verified media credentials.
The Rectified Podcast is the go-to resource for founders navigating the complexities of Direct-to-Consumer (D2C), e-commerce, and retail brands. We dive into real conversations with fellow founders and experts who share authentic insights to help you scale your business with clarity.Join us to gain actionable strategies on:✅ Scaling E-commerce, D2C & Retail operations✅ Modern Brand Building across online and physical channels✅ Social media & content strategies that drive traffic and conversionsHit FOLLOW to get actionable insights every week & turn your vision into a profitable reality!
Sandy Dedeian hosts The Rectified Podcast, a business show with 93 episodes published.
Reese De Luca ran ads for three months. They brought in one order. He hasn't spent money on ads since, and today about 75% of his sales come from standing behind a table and talking to people. In this episode, Reese brea
Last holiday season, shoppers spent over $1 trillion, and most small businesses lost their share before the season even started. In Part 1 of our monthly Holiday-Ready E-Commerce series, I sit down with e-commerce expert
Every big grocery chain told Emma Lukian no. Every co-packer in Quebec told her no. Even the Dragons on Dans l'œil du dragon told her she'd never find one. Six years later, Good Big Nice kimchi is in almost 800 stores ac
How do you spend $1.4 million on a product that isn't even on the market yet, and still have customers paying in full a year before it ships? In this episode, I sit down with George Korkejian, co-founder and COO of Rozve
The energy drink aisle is one of the most saturated categories in retail — dominated by billion-dollar brands with decades of shelf space locked up. So how do you launch a new brand into that and actually win? In this ep
What do the most successful product brand founders all have in common? After hosting 100 episodes of The Rectified Podcast, I started noticing the same patterns showing up over and over again, no matter the product, no m
Allan Glenfield spotted a gap that every Canadian meat lover knows: the best snack brands don't ship here. So he built one, starting with one SKU, no operations background, and a "worst case I eat a lot of meat sticks" a
He built one of Canada's fastest-growing mattress brands, scaled to $15M during the pandemic, and just went through an acquisition. In this episode, Jeremiah Curvers, founder of Polysleep, breaks down exactly how he did
What does it actually take to get a Dragon to invest in your product? Georges Karam has spent 7 seasons on Dans l'oeil du dragon (the Quebec version of Dragon's Den) and is one of the sharks on Shark Tank Lebanon's first
In this solo episode, I share the 3R framework, the exact system I use with clients for their product brand strategy. This masterclass will provide actionable business tactics to grow your business and help with scaling
If you're a product brand and you're not on Amazon yet, you're leaving money on the table. In this episode, I sit down with Michael Maher, founder of Cartology, to break down exactly what it takes to launch, advertise, a
85% of people have never used AI. So why does everyone act like it's replacing us? In this episode, I sit down with Jean Philippe Arcand, co-founder of Glowtify, to talk about what AI actually does well, where it complet
Is AI making your brand messaging better, or just louder? In this episode of the Rectified Podcast, I sit down with communication expert and Aria Consulting founder, Amandine Michaud. As an MBA colleague and seasoned cor
Most e-commerce brands pour money into paid ads before their foundation is solid, and that's exactly why they're not converting. In this episode, Sandy sits down with Nora Arzoumanian, Head of E-Commerce at Mobilia, with
What do you do when your brand name feels like a barrier to growth? In today’s episode, I sit down with Tamar Panossian, the visionary behind 57 Végane, to discuss her bold decision to launch Oudélic. Instead of a simple
Every product category has a "need" product, the thing people buy on autopilot. Mariela Katz of Nutterie figured out that the real opportunity is in the "I want" product. The one thing people did not know they needed unt
⚡️Join The 3R Strategy Workshop & let’s scale your brand together! ➡️ https://learn.rectified.co/3rstrategy Most product founders obsess over cutting costs wherever they can. Olivia Lovenmark did the opposite. She chose
If your product has a great story but your sales don't reflect it, this episode is for you. Alessio Monterosso of Ariana Naturals spent three years in near-zero sales before cracking the code and scaling to 150+ retail s
In this new episode, we discuss how Kristyn Carriere is using the “Nike” niche strategy for her product brand to go from small to mainstream. Drawing on her experience at global giants like Godiva and Mondelez, Kristin e
In this Rectified podcast episode, Sandy interviews Julian Hattem, founder of Juju’s Protein Snacks, about building a standout protein snack brand in a fast-growing global market projected at $8–$10B. Julien shares how h
Jean-Olivier Campion
Mana
1 appearance on this show
Amandine Michaud
Aria Consulting
1 appearance on this show
Nora Arzoumanian
Mobilia
1 appearance on this show
Mariela Katz
Nutterie
1 appearance on this show
Olivia Lovenmark
Duchess Cocktails
1 appearance on this show
Alessio Monterosso
Ariana Naturals
1 appearance on this show
Julian Hattem
Juju’s Protein Snacks
1 appearance on this show
Jenny Yu
Ohme Foods
1 appearance on this show
Charles
Speak Up Studio
1 appearance on this show
Joseph Karam
Bello
1 appearance on this show
Lorie Dishoyan
Maison Branding Marketing Agency
1 appearance on this show
Metin Mugadam
Torshi Foods
1 appearance on this show
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The Rectified Podcast is hosted by Sandy Dedeian. The show is categorised under business (marketing) and has published 93 episodes.
The Rectified Podcast has published 93 episodes.
The Rectified Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Rectified Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Rectified Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Rectified Podcast average 37 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Rectified Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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