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The Recipe For SEO Success Show

Hosted by Kate Toon SEO Educator · business · EN · 198 episodes

Audience: 6

About this Podcast:

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:-Optimisation tips and techniques-The latest SEO news and updates-Real life SEO case studies and critiques-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

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Contact path

Verified email

Booking probability

36%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Recipe For SEO Success Show

What is The Recipe For SEO Success Show about?

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.

Who hosts The Recipe For SEO Success Show?

The Recipe For SEO Success Show is hosted by Kate Toon SEO Educator. The show has published 198 episodes to date.

What has The Recipe For SEO Success Show covered recently?

Recent episodes include "Farewell and my final 5 SEO tips" (24 March 2026, 5 minutes), "FINAL GUEST: How marketing and SEO have evolved in 11 years with Rand Fishkin" (17 March 2026, 48 minutes), and "How to show up in AI results in 2026 with Elizaveta Shutova (NEWBIE)" (6 January 2026, 30 minutes).

How often does The Recipe For SEO Success Show publish?

The Recipe For SEO Success Show publishes roughly weekly, with episodes averaging 22 minutes across 198 episodes.

How hard is it to get booked on The Recipe For SEO Success Show?

Booking probability for The Recipe For SEO Success Show is 36%, and the host is rated Selective on guests. The Recipe For SEO Success Show requires a Pod Score of 80 or higher. The Recipe For SEO Success Show's contact route on record: verified email.

Who should pitch The Recipe For SEO Success Show?

The strongest fits for The Recipe For SEO Success Show are Marketing, Advertising & PR. The Recipe For SEO Success Show has a business audience.

About the host

Kate Toon SEO Educator hosts The Recipe For SEO Success Show, a business show with 198 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #3

    Farewell and my final 5 SEO tips

    Mar 24, 20265 minS5

    <p>Hello, lovely humans, Kate Toon here and I'm sad to say that this is the final episode of the Recipe for SEO Success Podcast. Since around 2015, I've cooked up nearly 300 episodes with brilliant guests from tech...

  • Episode #2

    FINAL GUEST: How marketing and SEO have evolved in 11 years with Rand Fishkin

    Mar 17, 202648 minS5

    <h2>What still works, and what was overhyped</h2> <p >Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success.<br /> Today is a big, squishy, full-circle moment. After...

  • Episode #1

    How to show up in AI results in 2026 with Elizaveta Shutova (NEWBIE)

    Jan 6, 202630 minS5

    <p>Evolving with the ever-changing search engines</p> <p >With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs.</p> <p >But where are they...

  • Episode #29

    WordPress SEO in 2025 with Tony Cosentino (EXPERT)

    Nov 11, 202520 minS4

    <p>Keeping your site safe, speedy and searchable</p> <p>Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in.</p>...

  • Episode #28

    How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT)

    Nov 5, 202525 minS4

    <h2>Bringing on AI as your intern, not the team leader</h2> <p>Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain...

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  • Episode #27

    AI SEO Snippet 5: Schema and AI SEO

    Oct 28, 202512 minS4

    <p >So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data.</p> <p> </p> <p>In this episode, Tony Cosentino and I will demystify the schema jargon, show you...

  • Episode #26

    AI SEO Snippet 4: Shopify ChatGPT integration

    Oct 21, 202514 minS4

    <p >Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations.</p> <p>OpenAI has launched Instant...

  • Episode #25

    AI SEO Snippet 3: AI SEO and EEAT

    Oct 14, 202517 minS4

    <p >Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease.</p> <p> </p> <p>If you think E‑E‑A‑T is just for Google boffins, stick...

  • Episode #24

    AI SEO Snippet 2: Where do LLMs get their data from?

    Oct 7, 20258 minS4

    <p >Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? </p> <p>People get very confused about this. </p> <p>So today...

  • Episode #23

    AI SEO Snippet 1: The New SEO Alphabet Soup - AI SEO, AIO & GEO Explained

    Oct 1, 202510 minS4

    <p >Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding.</p> <p>It's like the digital marketing world has gone acronym...

  • Episode #21

    Tracking your way to success with Google Analytics 4 with Ray Pastoors (EXPERT)

    Sep 30, 202544 minS4

    <p >We have another expert from the big Recipe course taking over the podcast to share his vast knowledge about Google Analytics 4, Ray Pastoors. </p> <p >Stay Tooned to find out from Ray how this powerful, free tool...

  • Episode #22

    Welcome to AI SEO Snippets with Kate Toon and Tony Cosentino

    Sep 30, 20256 minS4

    <p >Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior.</p> <p>Each...

  • Episode #20

    Ten things I'd never do on Shopify with Kerri Bennett (EXPERT)

    Sep 16, 202511 minS4

    <p >Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership.</p> <p >Her name is Kerri Bennett, her...

  • Episode #19

    After AI: Making search agnosticism new again with Jessica Goode (NEWBIE)

    Aug 19, 202519 minS4

    <h2>Posting on platforms with purpose </h2> <p>For the last few years, we've all been a bit single-minded.<br /> Google, Google, Google<br /> And that makes sense, Google's market share has consistently been around...

  • Episode #18

    How interactive tools can bring you more SEO leads with Steven Schneider (NEWBIE)

    Aug 5, 202522 minS4

    <h2>Getting started with quizzes, surveys and calculators</h2> <p>Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory.</p> <p>Today we're sharing a...

  • Episode #17

    How SEO has changed with AI with Matthew Forzan (NEWBIE)

    Jul 22, 202526 minS4

    <p>How Learning Language Models are affecting search</p> <p >Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and...

  • Episode #16

    REALITY SEO: Rebecca Eddison: Painting my business in a positive SEO light

    Jul 8, 202520 minS4

    <p >Using keywords to showcase my creative business on Google</p> <p >Getting SEO advice is one thing, but how much of it is really doable for the average business human? </p> <p >In my reality SEO episodes, I talk to...

  • Episode #15

    Boost Your Business Visibility: Mastering Google Search Console with Sally Mills (NEWBIE)

    May 20, 202527 minS4

    <h2>Understanding the stats that matter</h2> <p>Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast.</p> <p>Today, we've got a delightful dish brewing with...

  • Episode #14

    How To Start Winning the Best Links on the Planet Yourself with Christopher Panteli (NEWBIE)

    May 6, 202536 minS4

    <p>Building recognition for your brand and profile</p> <p >Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that...

  • Episode #13

    Ecommerce SEO: SERP changes you need to know with Jason Mun (NEWBIE)

    Apr 22, 202530 minS4

    <p >Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your...

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