
Episode #1
Plan to Win: Mark McDonald
Welcome to the launch of the Plan to Win Podcast. Dr. Dave sits down with Mark McDonald, founder of Be Known For Something and a 25-year veteran of church branding. Two grizzled veterans meeting for the first time dig into why churches say too much, why fear makes messaging generic, why pride quietly makes vision too personal, and why the average church is a lot less welcoming than the pastor thinks.






