
Episode #60
Military rations meet toddler mealtimes: a conversation with Ed van der Lande
What happens when a former army officer stationed in Somalia looks at his freeze-dried military rations and thinks, this technology could solve a problem that every parent in the country is dealing with? That one thought, had thousands of miles from home, turned into More Toddler Meals, a freeze-dried meal company for young children that Ed has spent four years building from a kitchen that doubled as a sauna, with no food industry experience, no blueprint to follow, and a healthy dose of figuring it out as he goes. In this episode, you'll hear: How Ed went from 100 YouTube videos in Somalia to a real product on real shelves, and what that journey actually looked like behind the scenes Why having no industry experience turned out to be the thing that let him see what everyone else had missed His refreshingly honest answer to the question every early-stage founder is asking themselves The moment he connects the small things in his military training to the small things in building a business, and why that matters more than any strategy And where he sees More Toddler Meals in ten years, which is bigger and more purposeful than you might expect The big takeaway? Sometimes the founder who figures it out as they go, stays true to their values, and refuses to take shortcuts is the one who ends up building something that genuinely changes things, even when most days it doesn't feel like it yet. Discover More Toddler Meals: Website: https://www.moretoddlermeals.co.uk/ Instagram: https://www.instagram.com/more.toddlermeals Until next time, stay quietly disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.beckybenfieldhumberstone.com/signthepact Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo). Link : https://www.beckybenfieldhumberstone.com






