The Purpose Pinwheel Podcast

<p>Purpose that lives only on your website — a badge here, a tree planted there — isn't purpose. It's a tick box. <br/><br/>In this introduction to The Purpose Pinwheel Podcast, co-hosts Erica Mackay (marketing strategist, The Marketing Detective Agency) and Becks Neale (brand purpose strategist, The Brand Naturalist) explain why they built the show and the framework behind it: the Purpose Pinwheel, six spokes — People, Planet, Processes, Policies, Profit and Performance — spinning around a central Purpose, driving toward real, lasting restoration.<br/><br/>Erica and Becks share how the idea grew out of years of comparing notes on purpose-led clients w...