business
Hosted by Lifesight · business · EN · 12 episodes
The Marketers Growth PlaybookThe Profit and Proof Podcast is for marketers and growth leaders who need to prove what actually drives results. Each episode breaks down real-world marketing decisions through the lens of marketing measurement, incrementality, attribution, marketing mix modeling (MMM), and marketing ROI.Hosted by Joie Roberts, the podcast features candid conversations with CMOs, growth leaders, and operators on what is truly driving performance and how to make decisions that stand up to scrutiny.
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Booking probability
29%
Guest openness
Selective
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Signup to Generate a PitchThe Marketers Growth PlaybookThe Profit and Proof Podcast is for marketers and growth leaders who need to prove what actually drives results.
The Profit and Proof Podcast is hosted by Lifesight. The show has published 12 episodes to date.
Recent episodes include "Why Building Community Outperforms Influencer Spikes for Long-Term Growth with Nicole Harvey" (29 September 2026, 32 minutes), "Causality, Incrementality & Optimality: Deepdive into advertising Measurements with Professor Kenneth Wilbur" (15 September 2026, 24 minutes), and "Everyone Blames Marketing with Lara Schoisman" (31 August 2026, 32 minutes).
The Profit and Proof Podcast publishes roughly every two weeks, with episodes averaging 27 minutes across 12 episodes.
Booking probability for The Profit and Proof Podcast is 29%, and the host is rated Selective on guests. The Profit and Proof Podcast requires a Pod Score of 80 or higher. The Profit and Proof Podcast's contact route on record: verified email.
The strongest fits for The Profit and Proof Podcast are Marketing, Advertising & PR. The Profit and Proof Podcast has a business audience.
Lifesight hosts The Profit and Proof Podcast, a business show with 12 episodes published.
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Episode #9
The Power of Community and Authentic Marketing in the Age of AI In this episode, Lifesight 's Joie Roberts hosts Nicole Harvey , a marketing builder and community expert, to explore how brands can leverage authentic...
The Profit and Proof Podcast
What does incrementality actually mean, and why does advertising measurement go wrong so often? In this episode of Humans of Measurement, Lifesight CPO Rajeev Nair sits down with Kenneth Wilbur , Professor of Marketing...
The Profit and Proof Podcast
Lifesight 's Podcast Host, Joie Roberts sits down with Lara Schmoisman , founder and CEO of The Darl, to unpack why marketing so often gets blamed when growth stalls. Lara makes a strong case for marketing-first...
The Profit and Proof Podcast
In this episode of Humans of Measurement, Rajeev Nair hosts Professor Ron Berman to explore the evolving landscape of marketing science, measurement practices, experimentation, and the role of AI. Dive into insights...
The Profit and Proof Podcast
In this insightful interview, host Joie Roberts from Lifesight sits with Mark Friedman as he shares his expertise on performance marketing, emphasizing the importance of starting with the P&L, understanding unit...
Episode #5
<p>What happens when marketing and sales stop operating in separate worlds and start working toward the same outcome?</p><p>In this episode of The Profit and Proof Podcast, Tony Wiedenski, Founder of Rev Up Sales, joins...
Episode #5
What happens when marketing and sales stop operating in separate worlds and start working toward the same outcome? In this episode of The Profit and Proof Podcast, Tony Wiedenski , Founder of Rev Up Sales , joins...
Episode #4
<p>In this episode of The Profit and Proof Podcast, host Joie Roberts and Lifesight Co-Founder Rohit Maheswaran discuss the critical gaps in modern marketing measurement. </p><p>They explore the disconnect between...
Episode #3
<p>Summary</p><p>In this episode, Niket Shah, co-founder of Acceler8 Labs, sits down with Joie Roberts and shares insights on how AI, platform shifts, and tighter budgets are reshaping growth strategies for brands. We...
Episode #2
<p>In this episode of The Profit & Proof Podcast, Joie Roberts chats with Anni Salo, co-founder of Tracklution, about transforming how marketers handle data quality to enhance algorithm effectiveness. They explore the...
Episode #1
<p>This is a marketing podcast about what actually drives revenue - covering attribution, pipeline, and how to connect performance to real business outcomes.</p><p>In Episode 1 of The Profit and Proof Podcast, Joie...
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