Hosted by Jeffrey Vocell, Sharebird · 🇺🇸 US · EN · 92 episodes
Established thought leaders with verified media credentials.
A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
Jeffrey Vocell, Sharebird hosts The Product Marketing Experts, a business show with 92 episodes published.
[00:01:00] - When you think about your own journey, what pulled you into product marketing in the first place, and how has that perspective evolved across Salesforce, Box, MuleSoft, Google Cloud, and now Canva? [00:06:00
Questions covered in this episode: 00:21 Opening Question: Journey into and through product marketing 02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? 0
Questions covered in this episode: 00:19 Opening Question: Journey into and through product marketing 03:25 Can you share a little bit about how you think about crafting great product stories that resonate with customers
Questions covered in this episode: 0:18 Opening Question: Journey into and through product marketing 1:48 How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any
Questions covered in this episode: 0:32 Opening Question: Journey into and through product marketing 2:57 Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a
Questions covered in this episode: 0:26 Opening Question: Journey into and through product marketing 4:14 How do you convince customers to care about what makes your product different? 7:32 Can you share an example of a
Questions covered in this episode: 0:24 Opening Question: Journey into and through product marketing 2:24 How do you think about go-to-market strategy and how do you feel about audience segmentation, especially when deal
Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:22 How you and Crossbeam team think about creating successful go-to-market pla
Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:05 How you think about what is the metaverse in general and how you really loo
Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 6:32 How you handle release marketing at Observable and how you think about orga
Questions covered in this episode: 1:36 Opening Question: Journey into and through product marketing? 4:41 How do you think product marketing leaders and teams should start integrating AI into their strategy.? 8:34 What
Questions covered in this episode: 1:27 Opening Question: Tell us about your journey into and through product marketing? 4:06 How you've used the core business metrics to influence your team or your leadership at Klaviyo
Questions covered in this episode: 1:23 Opening Question: what's been your journey into and through product marketing? 4:15 What brought you to DigitalOcean and what does your current role encompass? 8:15 During the earl
Questions covered in this episode: 1:34 Opening Question: How you got into product marketing and what brought you to Clari? 4:17 Can you give a little bit of an overview about what Clari is, what you do at Clari? 8:41 Wh
Questions covered in this episode: 1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’? 3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’? 9:1
Questions covered in this episode: 1:25 Opening Question: Journey into and through product marketing 3:28 How you think about as the product marketing lead at Twilio, about how you think about team structure? 10:50 How y
As a PM at Google, Vishal Naik focuses on Google Assistant integrations with other products. Before that, he spent valuable years at DocuSign and TriNet, getting to know the SaaS space inside out. In this episode, Jeffre
Mary Sheehan’s career began in the early days of Google, where she started as an Account Manager fresh out of college. Switching lanes to Product Marketing, Sheehan now heads the Product Marketing team for Adobe Lightroo
"I define product marketing as a function which takes into account your market, your customer, and your product truths to drive go-to-market outcomes." -Sahil Sethi Before he was a VP of Marketing at Klaviyo, Sahil Sethi
“I’m guided by a deep sense of curiosity.” - Tiffany Tooley Tiffany Tooley started her career as a one-person marketing team of a small cookie manufacturer. Today, she’s the Head of Product Marketing at Hubspot. Througho
Michael Olson
Senior Director, Product Marketing · Rhino Capital Advisors LLC
1 appearance on this show
Julien Sauvage
VP, Brand, Content and Product Marketing · Cordial
1 appearance on this show
Georgiana Laudi
VP PMM & Co-Founder / CEO of 'Forget the Funnel' · Forget the Funnel
1 appearance on this show
Mary Sheehan
Senior Manager of product marketing · Adobe
1 appearance on this show
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The Product Marketing Experts is hosted by Jeffrey Vocell, Sharebird. The show is categorised under business (marketing) and has published 92 episodes.
The Product Marketing Experts has published 92 episodes.
The Product Marketing Experts regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
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