The Practice Marketing Podcast

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their com

The Practice Marketing Podcast is a business podcast hosted by Neil Trickett, PT, with 193 episodes on record and a Required Pod Score of 80.

Neil Trickett, PT hosts The Practice Marketing Podcast, a business show with 193 episodes published.

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  Episode #41

  Why Is Physical Therapy Still Operating Like It Did 30+ Years Ago?

  Sep 28, 202636 minS7

  Why is physical therapy still operating like it did 30+ years ago? In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Alex Bendersky, Head of Clinical Innovation at WebPT, to discuss why the physical therapy industry has been slower to evolve than many other industries and what needs to change. With more than 23 years of experience spanning clinical practice, rehabilitation operations, digital health, product strategy, and healthcare technology, Alex brings a unique perspective on the intersection of clinical care and innovation. Together, Neil and Alex explore how technology, AI, and modern workflows could reshape the way PT clinics operate — while keeping the human side of patient care at the center. We cover: Why physical therapy is still operating in many ways like it did 30+ years ago The outdated processes and workflows that are still common in PT clinics today Why healthcare and physical therapy have been slower to adopt and integrate new technology Whether the real challenge is a lack of technology or trying to fit new technology into outdated clinical workflows What clinicians actually want from technology and where current solutions fall short How AI could genuinely improve physical therapy beyond the hype How technology and AI can support clinicians without replacing the human side of healthcare What the PT clinic of the future could look like over the next 5–10 years What needs to change across technology, education, leadership, reimbursement, and mindset How PT owners and clinicians can prepare for the next decade of technology and innovation Alex's advice for PT professionals looking to embrace change and build more modern practices If you're a PT owner, clinician, or healthcare leader wondering what the future of physical therapy will look like, this episode will give you valuable insights into the technology, workflows, and mindset shifts that could shape the next generation of rehab therapy. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at Practice Promotions !

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  Episode #39

  Rank #1 on ChatGPT, Google, & AI Search: What PT Owners Need to Know About AI Search in Q3 2026

  Sep 14, 202659 minS7

  Patients are changing the way they search for healthcare—and increasingly, they’re turning to ChatGPT, Gemini, Google AI Overviews, and other AI search tools to find answers, compare providers, and discover local physical therapy clinics. In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Amy G, Head of SEO at Practice Promotions , to break down what the rise of AI search means for PT clinics and what owners need to do to stay visible as search continues to evolve. We cover: How patient search behavior is changing with ChatGPT, Gemini, and Google AI Overviews Why AI search is changing the way patients discover and evaluate PT clinics Why local SEO is more important than ever for growing your clinic What Google’s evolving search landscape means for physical therapy practices How traditional SEO and AI search optimization work together What PT clinics need to do to improve their visibility across Google and AI platforms How to future-proof your clinic’s online presence as AI continues to transform search What Practice Promotions is doing to help 1,200+ PT clinic locations stay competitive in the changing search landscape The key steps PT owners can take now to make sure their clinic gets found by the patients looking for them If you want to understand how AI is changing healthcare search—and what your PT clinic can do to stay visible on ChatGPT, Google, and AI Search —this episode will give you the insights and strategies you need to stay ahead. Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at https://practicepromotions.net/

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  Episode #38

  Introducing the Spry x Practice Promotions Integration

  Sep 6, 202624 minS7

  Your PT clinic already has valuable patient data, but are you using it to drive growth? In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brij Bhuptani, CEO and Co-Founder of Spry Healthcare , to discuss the new Spry × Practice Promotions integration and how connecting your EMR with your marketing can help PT clinics improve patient retention, reactivation, and growth. We cover: Why PT clinics often struggle to turn patient data into marketing opportunities How your EMR can become a growth asset—not just a clinical documentation tool What the new Spry × Practice Promotions integration does and how it works How patient data like last visit, last eval, total visits, and gender can power targeted campaigns How automated campaigns can help reactivate patients and improve retention Why securely connecting patient data matters for privacy, security, and compliance What Phase II of the integration means for website lead capture and new patient intake What PT owners using—or considering—Spry should know about the partnership If you want to get more value from the patient data your practice already collects and connect your clinical and marketing systems more effectively, this episode will show you what’s possible. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/ !

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  Episode #37

  Why Storytelling Matters in PT Marketing: Lessons From a Nationwide PT Practice

  Aug 31, 202644 minS7

  Storytelling can be one of the most powerful tools in PT marketing—but many practices aren’t using the stories they already have to connect with patients, build trust, and stand out online. In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Scott McAfee, Chief Marketing Officer at MovementX, to break down why storytelling matters in PT marketing and how practices can use authentic content to strengthen their brand and grow. We cover: How Scott went from treating patients to leading marketing and growth at MovementX Why stories can connect with patients more effectively than credentials and servicesWho should be the hero—and who should be the guide—in your PT marketing The stories most PT practices already have but aren’t tellingSix ways PT practices can strengthen their online presence Why authentic photography can outperform stock imagesHow to generate more Google reviews without constantly asking patients The minimum effective approach to blogging and website optimizationThe email automation every PT practice should have running How storytelling changes when marketing to patients, recruiting PTs, and building referral relationships How marketing a mobile PT company differs from a traditional brick-and-mortar clinic One marketing experiment that failed—and the lesson it taught If you want to move beyond simply listing your services and credentials and start telling stories that build trust and connect with the people you want to reach, this episode offers practical strategies you can put into action. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net

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  Episode #34

  Social Media 101 for PTs

  Aug 24, 202654 minS7

  Social media can be a powerful way for PT clinics to increase visibility, build trust in their community, and ultimately attract more new patients—but only when you have the right strategy behind it. In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down Social Media 101 for PTs and the key strategies clinic owners need to grow their practice through social media. We cover: How to optimize your social media profiles for search Why social media is becoming a search engine How Google Business Profile can support local visibility Why video and storytelling are essential for engaging content How to showcase your staff and patient success stories How often PT clinics should post—and how to batch content How UTM tracking can measure which posts drive website traffic The difference between PR, marketing, and sales If you want to stop posting just to stay active and start using social media to support real practice growth, this episode will give you a clear strategy to get started. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/ !

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